The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+, up to 60x less likely to develop a new allergy to hair color* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+, up to 60x less likely to develop a new allergy to hair color* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+, up to 60x less likely to develop a new allergy to hair color* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+, up to 60x less likely to develop a new allergy to hair color* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+, up to 60x less likely to develop a new allergy to hair color* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+, up to 60x less likely to develop a new allergy to hair color* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+, up to 60x less likely to develop a new allergy to hair color* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+, up to 60x less likely to develop a new allergy to hair color* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+, up to 60x less likely to develop a new allergy to hair color* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+, up to 60x less likely to develop a new allergy to hair color* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+, up to 60x less likely to develop a new allergy to hair color* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+, up to 60x less likely to develop a new allergy to hair color* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+, up to 60x less likely to develop a new allergy to hair color* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+, up to 60x less likely to develop a new allergy to hair color* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything. • Pure, balanced color results with natural depth and shine • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+, up to 60x less likely to develop a new allergy to hair color* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+, up to 60x less likely to develop a new allergy to hair color* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+, up to 60x less likely to develop a new allergy to hair color* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+, up to 60x less likely to develop a new allergy to hair color* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything. • Pure, balanced color results with natural depth and shine • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio (Exception 0/43 1:2) • Can be used in combination with Pure Naturals for up to 100% white/grey coverage