text.skipToContent text.skipToNavigation

FREE SHIPPING ON ALL ORDERS $100 OR MORE


Global Elite

Global Elite
Stylist Loyalty Program

Wella Rewards™ is a program designed to reward our loyal customers for their purchases of Wella Professionals™, Sebastian™, NIOXIN®, OPI and ghd products. We are committed to driving the success of our customers with top-rated education trainers and classes, exclusive business building offerings and community-based opportunities.

How It Works

Qualify

Once the minimum purchase requirement is met you’ll be automatically enrolled.

Shop

Shop ProfessionalStore.com for
all your regular essentials

Earn

Earn points for every $1 you spend

Redeem

Redeem your points anytime on wellarewards.com

START EARNING POINTS TODAY

join now

ALREADY HAVE AN ACCOUNT?

sign in
What do I need to do?

To qualify for Wella Rewards simply purchase the quarterly minimum for your point level as shown in the chart below and you’re automatically enrolled! Once enrolled, you can gain points through any combination of purchases of Wella.

Point Structure

Point Level
Annual Purchase
Requirement
Minimum Quarterly
Purchase
Points Earned
Per $1
Starter $1K - $4,999 $250 2
Silver $5K - $9,999 $1,250 2
Gold $10K - $24,999 $2,500 4
Platinum $25K - $99,999 $6,250 6
Diamond $100,000 + $25,000 8

*Customers enrolled in Starter level can only earn points for purchases made on ProfessionalStore.com

How to Redeem Your Points

Redeeming your reward points is easy. Simply log onto the Wella Rewards™ website at wellarewards.com enter your user ID and password and select the benefit of your choice. Similar to your favorite online shopping experience, you select items, add to your shopping cart and are guided to checkout to complete the order. All unused points earned during the calendar year will expire on March 31 of the following year.

Points Earned
Unused Points are
Banked For Education
January - March September 30
April - June December 31
July - September March 31
October - December March 31

*All unused points earned during the calendar year will expire on March 31 of the following year.

What Can I Get?

Points can be redeemed for In-Salon and Studio Education, Back Bar, Business Support Activities and top rated benefit offerings that include:

  • Best-in-class education from our elite Top Stylists
  • In-Salon, Regional & Studio Education
  • Exclusive back bar products and offerings
  • Wella Rewards™ Tours — see the world with Wella™
  • Ability to earn more points through growth with Wella
  • Business building support opportunities
  • Product sampling
  • Exclusive opportunities for Wella Rewards™ members only