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Explore the high shine looks from Paris Fashion Week with Victoria Beckham!

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Help your clients unwrap the hair of their dreams this holiday with the Wella Professionals color portfolio.

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Holiday Glam Essentials 

Capture the golden hour look with NEW Koleston Perfect, Shinefinity & Color Touch shades.

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Golden Hour Glow

Nioxin grows results with a powerful blend of ingredients to help stimulate hair follicles.

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Nioxin Hair Fall Defense Shampoo

Non-progressive color for express yet reliable results.

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Wella Professionals Koleston Xpress

Create bonds and flexible hold with heat protection and frizz-free results!

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Discover our range of Intensive Treatments by Nioxin Pro Clinical, available on Wellastore. Shop now for shampoo, leave-in treatments and more here. 

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Discover our Care products from Nioxin Pro Clinical, available at Wellastore. Shop here for salone-quality shampoo, conditioner, leave-in treatments and more. 

Shop the full catalog of Nioxin Pro Clinical products - including items from the Scalp + Hair Systems, the Scalp Relief range, and more - at Wellastore.

Shop the No. 1 Salon Color Brand in the World*. Whether you're looking to create pure, balanced results, cover gray hair, or simply want to enhance natural color and boost shine, Wella Professionals has the best permanent hair dye products for your desired look. Wellastore offers a wide range of high quality permanent hair color shades from Wella Professionals. Our permanent hair color ranges are from Koleston to Illumina, all our permanent hair dye focuses on reacting well to all hair type's and reduces dry hair that normally happens when a permanent color is put onto natural hair. Perfect for all hair types, from gray coverage to blonde hair. *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline. 