Koleston Perfect

Koleston Xpress

Color Touch

Illumina

Color Perfect

Color Fresh

Color Fresh Create

Shinefinity

Blondor

BlondorPlex

BlondorPlex Cream Toners

Blondor Toners

Blondor Base Breakers

Blondor Freelights

Magma By Blondor

Color

Shop the No. 1 Salon Color Brand in the World*. Whether you're looking to create pure, balanced results, cover gray hair, or simply want to enhance natural color and boost shine, Wella Professionals has the best permanent hair dye products for your desired look. Wellastore offers a wide range of high quality permanent hair color shades from Wella Professionals. Our permanent hair color ranges are from Koleston to Illumina, all our permanent hair dye focuses on reacting well to all hair type's and reduces dry hair that normally happens when a permanent color is put onto natural hair. Perfect for all hair types, from gray coverage to blonde hair. *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline. 

Permanent Color

Demi-Permanent Color

Color Glaze

Semi-Permanent Color

Welloxon

Toners

Developers

Emulsions

Lighteners

WellaPlex

Color Service

Color Categories

All Care 

Ultimate Repair

Color Fresh Masks

Fusion

INVIGO Brilliance

INVIGO Volume Boost

INVIGO Balance 

INVIGO Blonde Recharge

INVIGO Nutri-Enrich

ColorMotion+

Nutricurls

Oil Reflections

Elements

Service

Care

EIMI Styling

Hairspray

Volume

Smooth

Texture

Shine

Styling

All Accessories

Brushes

Pumps

Accessories

Wella Professionals

All Care

Dark Oil

Twisted

Light

Drench

Penetraitt

Volupt

Reset Preset

All Styling

Nourish

Cellophanes

Color 

Portrait of a sebastian professional model

Sebastian Professional

System 1

System 2

System 3

System 4

Scalp Relief

Scalp Purifying Exfoliator

Scalp + Hair Thickening System : 76 Products. Buy now on Wellastore official website. FREE SHIPPING! with $50 purchase

Anti-breakage Strengthening Mask

Volumizing Dry Shampoo

Diamax Advanced™ Hair Thickening Serum

Hair Booster Serum

Root Lifting Spray

Hair Thickening Gel

Volumizing + Thickening  Mousse

Strong Hold Hairspray

Ultimate Power Serum

Intensive Treatment

Intensive Treatment · Nioxin Pro Clinical : 10 Products. Buy now on Wellastore official website. FREE SHIPPING! with $50 purchase

Scalp Renew Dermabrasion Treatment

Expert Care

Nioxin Pro Clinical

Nioxin Pro Clinical : 102 Products. Buy now on Wellastore official website. FREE SHIPPING! with $50 purchase

Shimmer Lights Plex Lightener

Shimmer Lights Cream Toner

Shimmer Lights Cream Developer

Shimmer Lights

Clairol Professional

Paints

COLORCHARM

Permanent

Demi-Permanent

Semi-Permanent

Developer

Lightener

Lightening Powder 

View All

Hair Color

Shampoo

Conditioner 

Leave-in Treatments 

Treatments

Bond Maker & Stabilizer

View All 

Hair Care

Hairspray 

Mousse

Thermal Protection 

Anti-Frizz

Texturizer

Foils

Holiday Gifts

Holiday Gift Guide

Color Touch 4/5 Medium Brown/Red-Violet Demi-Permanent

Gain luminous, vivid red hair with Wella Professionals Color Touch Vibrant Reds demi-permanent hair color. From exciting copper to dynamic auburn, this hair dye provides full of life red hair shades. Vibrant Reds, as a part of Color Touch line, has been designed to complement Koleston Perfect shades. Formulated with keratin, it delivers red hair with intensive shine.

Color Touch 0/00 Clear Demi-Permanent

Discover a unique combination of hair shades with Wella Professionals Color Touch Special Mix demi-permanent hair color. This hair dye has been developed to complement and reflect the Koleston Perfect Shades. Wella Color Touch delivers Special Mix, which provides exceptional color effects. Formulated with Keratin, this demi-permanent color is designed to enrich hair with intensive shine.

Color Touch 0/34 Gold Red Demi-Permanent

Color Touch 0/45 Red Red-Violet Demi-Permanent

Get naturally vibrant hair color results with Wella Professionals Color Touch Pure Naturals demi-permanent hair color. Color Touch was developed to complement the Koleston Perfect shade palette and allow for quick, low-maintenance color changes with up to 50% grey coverage. With Light 2 Color Complex, this ammonia-free formula is enriched with keratin and provides multi-dimensional, luminous results.

Color Touch 0/56 Red-Violet Violet Demi-Permanent

Color Touch 0/68 Violet Blue Demi-Permanent

Color Touch 2/0 Darkest Brown/Natural Demi-Permanent

Get real, natural hair color results with Wella Professionals Color Touch Pure Naturals demi-permanent hair color. Color Touch was developed to match the Koleston Perfect shade palette and allow for quick, low-maintenance color changes. This demi-permanent, ammonia-free color formula is enhanced with keratin and provides high shine and genuine, natural hair color results.

Color Touch 3/0 Dark Brown/Natural Demi-Permanent

Color Touch 3/68 Dark Brown/Violet Pearl Demi-Permanent

Color Touch 4/0 Medium Brown/Natural Demi-Permanent