Koleston Perfect

Koleston Xpress

Color Touch

Illumina

Color Perfect

Color Fresh

Color Fresh Create

Shinefinity

Blondor

BlondorPlex

BlondorPlex Cream Toners

Blondor Toners

Blondor Base Breakers

Blondor Freelights

Magma By Blondor

Color

Shop the No. 1 Salon Color Brand in the World*. Whether you're looking to create pure, balanced results, cover gray hair, or simply want to enhance natural color and boost shine, Wella Professionals has the best permanent hair dye products for your desired look. Wellastore offers a wide range of high quality permanent hair color shades from Wella Professionals. Our permanent hair color ranges are from Koleston to Illumina, all our permanent hair dye focuses on reacting well to all hair type's and reduces dry hair that normally happens when a permanent color is put onto natural hair. Perfect for all hair types, from gray coverage to blonde hair. *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline. 

Permanent Color

Demi-Permanent Color

Color Glaze

Semi-Permanent Color

Welloxon

Toners

Developers

Emulsions

Lighteners

WellaPlex

Color Service

Color Categories

All Care 

Ultimate Repair

Color Fresh Masks

Fusion

INVIGO Brilliance

INVIGO Volume Boost

INVIGO Balance 

INVIGO Blonde Recharge

INVIGO Nutri-Enrich

ColorMotion+

Nutricurls

Oil Reflections

Elements

Service

Care

EIMI Styling

Hairspray

Volume

Smooth

Texture

Shine

Styling

All Accessories

Brushes

Pumps

Accessories

Wella Professionals

All Care

Dark Oil

Twisted

Light

Drench

Penetraitt

Volupt

Reset Preset

All Styling

Nourish

Cellophanes

Color 

Portrait of a sebastian professional model

Sebastian Professional

System 1

System 2

System 3

System 4

Scalp Relief

Scalp Purifying Exfoliator

Scalp + Hair Thickening System : 76 Products. Buy now on Wellastore official website. FREE SHIPPING! with $50 purchase

Anti-breakage Strengthening Mask

Volumizing Dry Shampoo

Diamax Advanced™ Hair Thickening Serum

Hair Booster Serum

Root Lifting Spray

Hair Thickening Gel

Volumizing + Thickening  Mousse

Strong Hold Hairspray

Ultimate Power Serum

Intensive Treatment

Intensive Treatment · Nioxin Pro Clinical : 10 Products. Buy now on Wellastore official website. FREE SHIPPING! with $50 purchase

Scalp Renew Dermabrasion Treatment

Expert Care

Nioxin Pro Clinical

Nioxin Pro Clinical : 102 Products. Buy now on Wellastore official website. FREE SHIPPING! with $50 purchase

Shimmer Lights Plex Lightener

Shimmer Lights Cream Toner

Shimmer Lights Cream Developer

Shimmer Lights

Clairol Professional

Paints

COLORCHARM

Permanent

Demi-Permanent

Semi-Permanent

Developer

Lightener

Lightening Powder 

View All

Hair Color

Shampoo

Conditioner 

Leave-in Treatments 

Treatments

Bond Maker & Stabilizer

View All 

Hair Care

Hairspray 

Mousse

Thermal Protection 

Anti-Frizz

Texturizer

Foils

Holiday Gifts

Holiday Gift Guide

Color Fresh Mask Peach Blush

Wella Professionals Color Fresh Mask is a zero-damage color-depositing mask for a temporary change of color. Use this at-home treatment weekly to easily add a blast of vibrant mint to pre-lightened hair and transform your look in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with avocado oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.

Color Fresh Mask Pearl Blonde

Wella Professionals Color Fresh Mask is a zero-damage color-depositing mask to refresh your salon color. Use this at-home treatment weekly to easily create Pearl Blond tones in ultra-light blonde hair in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with avocado oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.

Color Fresh Mask Lilac Frost

Wella Professionals Color Fresh Mask is a zero-damage color-depositing mask to refresh your salon color. Use this at-home treatment weekly to easily create Lilac Frost tones in blonde hair in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with avocado oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.

Color Fresh Mask Caramel Glaze

Wella Professionals Color Fresh Mask is a zero-damage color-depositing mask to refresh your salon color. Use this at-home treatment weekly to easily create Caramel Glaze tones in blonde hair and balayage in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with avocado oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.

Color Fresh Mask Chocolate Touch

Wella Professionals Color Fresh Mask is a zero-damage color-depositing mask to refresh your salon color. Use this at-home treatment weekly to easily create Chocolate Touch tones in dark blonde and brunette hair in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with avocado oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.

Color Fresh Mask Copper Glow

Wella Professionals Color Fresh Mask is a zero-damage color-depositing mask to refresh your salon color. Use this at-home treatment weekly to easily create Copper Glow tones in just 10 minutes! The temporary color fades gradually and true-to-tone and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with avocado oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.

Color Fresh Mask Golden Gloss

Wella Professionals Color Fresh Mask is a zero-damage color-depositing mask to refresh your salon color. Use this at-home treatment weekly to easily create Golden Gloss tones in light blonde hair and balayage in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with avocado oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.

Color Fresh Mask Rose Blaze

Wella Professionals Color Fresh Mask is a zero-damage color-depositing mask to refresh your salon color. Use this at-home treatment weekly to easily create Rose Blaze tones in blonde and pre-lighten hair in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with avocado oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.

Color Fresh Mask Red

Wella Professionals Color Fresh Mask is a zero-damage color-depositing mask for a temporary change of color. Use this at-home treatment weekly to easily add a blast of vibrant red to pre-lightened hair and transform your look in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with argan oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.

Color Fresh Mask Pink

Wella Professionals Color Fresh Mask is a zero-damage color-depositing mask for a temporary change of color. Use this at-home treatment weekly to easily add a blast of vibrant pink to pre-lighten hair and transform your look in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with argan oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.