Koleston Perfect

Koleston Xpress

Color Touch

Illumina

Color Perfect

Color Fresh

Color Fresh Create

Shinefinity

Blondor

BlondorPlex

BlondorPlex Cream Toners

Blondor Toners

Blondor Base Breakers

Blondor Freelights

Magma By Blondor

Color

Shop the No. 1 Salon Color Brand in the World*. Whether you're looking to create pure, balanced results, cover gray hair, or simply want to enhance natural color and boost shine, Wella Professionals has the best permanent hair dye products for your desired look. Wellastore offers a wide range of high quality permanent hair color shades from Wella Professionals. Our permanent hair color ranges are from Koleston to Illumina, all our permanent hair dye focuses on reacting well to all hair type's and reduces dry hair that normally happens when a permanent color is put onto natural hair. Perfect for all hair types, from gray coverage to blonde hair. *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline. 

Permanent Color

Demi-Permanent Color

Color Glaze

Semi-Permanent Color

Welloxon

Toners

Developers

Emulsions

Lighteners

WellaPlex

Color Service

Color Categories

All Care 

Ultimate Repair

Color Fresh Masks

Fusion

INVIGO Brilliance

INVIGO Volume Boost

INVIGO Balance 

INVIGO Blonde Recharge

INVIGO Nutri-Enrich

ColorMotion+

Nutricurls

Oil Reflections

Elements

Service

Care

EIMI Styling

Hairspray

Volume

Smooth

Texture

Shine

Styling

All Accessories

Brushes

Pumps

Accessories

Wella Professionals

All Care

Dark Oil

Twisted

Light

Drench

Penetraitt

Volupt

Reset Preset

All Styling

Nourish

Cellophanes

Color 

Portrait of a sebastian professional model

Sebastian Professional

System 1

System 2

System 3

System 4

Scalp Relief

Scalp Purifying Exfoliator

Scalp + Hair Thickening System : 76 Products. Buy now on Wellastore official website. FREE SHIPPING! with $50 purchase

Anti-breakage Strengthening Mask

Volumizing Dry Shampoo

Diamax Advanced™ Hair Thickening Serum

Hair Booster Serum

Root Lifting Spray

Hair Thickening Gel

Volumizing + Thickening  Mousse

Strong Hold Hairspray

Ultimate Power Serum

Intensive Treatment

Intensive Treatment · Nioxin Pro Clinical : 10 Products. Buy now on Wellastore official website. FREE SHIPPING! with $50 purchase

Scalp Renew Dermabrasion Treatment

Expert Care

Nioxin Pro Clinical

Nioxin Pro Clinical : 102 Products. Buy now on Wellastore official website. FREE SHIPPING! with $50 purchase

Shimmer Lights Plex Lightener

Shimmer Lights Cream Toner

Shimmer Lights Cream Developer

Shimmer Lights

Clairol Professional

Paints

COLORCHARM

Permanent

Demi-Permanent

Semi-Permanent

Developer

Lightener

Lightening Powder 

View All

Hair Color

Shampoo

Conditioner 

Leave-in Treatments 

Treatments

Bond Maker & Stabilizer

View All 

Hair Care

Hairspray 

Mousse

Thermal Protection 

Anti-Frizz

Texturizer

Foils

Holiday Gifts

Holiday Gift Guide

Blondor Multi Blonde Hair Lightener Powder

Discover Wella Professionals Blondor Multiblonde Powder, for beautiful blonde results. Our hairdresser's favorite product and best seller within the House of Blondor. For controlled and reliable lightening with up to 7 levels of lift, even on pre-colored hair. Blondor Multiblonde Powder is suitable for all lightening techniques. It contains anti-yellow molecules, to help reduce orange/yellow undertones during lightening and deliver even blonde results.

Blondor Multi Blonde Hair Lightening Powder

BlondorPlex Multi Blonde Dust-Free Powder Lightener

Wella Professionals’ revolutionary BlondorPlex formula features our Bond Builder Technology that provides up to 9 levels of lift and up to 97% less breakage* with easy preparation. BlondorPlex is great at lightening on and off the scalp and on pre-colored hair. BlondorPlex also contains anti-yellow molecules to help reduce orange/yellow undertones during lightening. *When using Wellaplex N°2 with Blondorplex, versus Blondorplex alone.

Blondor Extra Cool Blonde Hair Lightener Powder

Achieve extra cool results with Wella Professionals Blondor Extra Cool Blonde Lightening Powder: a unique combination of Lightening and Matte toning pigments. Blondor Extra Cool Blonde enables you to get controlled and reliable lightening for up to 7 levels of light, and is applicable to all lightening techniques. It is ideal for lightening darker bases (levels 4-8). You can use it pure (only with Wella Professionals Koleston Developer), or mixed with other Blondor products.

Blondor FreeLights Hair Lightener Powder

Discover foil-free sunkissed looks: Wella Professionals Blondor Freelights is our most intuitive and precise way to create sunkissed hair. Achieve controlled and reliable freehand lightening with up to 7 levels of lift, with precision and accuracy. Working on natural and pre-colored hair, Blondor Freelights contains lightening agents and clays.

Magma by Blondor /07+

Magma by BLONDOR lifts and tones in one single step for both natural and already colored hair. Magma features Spectralift technology - a special combination of lightening molecules evenly distribute into the hair to gradually lift both melanin and dyes. In parallel, a ﬁne blend of advanced color pigments, specially designed to work in combination with lighteners, gently deposits on the hair surface. For precise lifting and toning at the same time.

Magma by Blondor /17