Koleston Perfect

Koleston Xpress

Color Touch

Illumina

Color Perfect

Color Fresh

Color Fresh Create

Shinefinity

Blondor

BlondorPlex

BlondorPlex Cream Toners

Blondor Toners

Blondor Base Breakers

Blondor Freelights

Magma By Blondor

Color

Shop the No. 1 Salon Color Brand in the World*. Whether you're looking to create pure, balanced results, cover gray hair, or simply want to enhance natural color and boost shine, Wella Professionals has the best permanent hair dye products for your desired look. Wellastore offers a wide range of high quality permanent hair color shades from Wella Professionals. Our permanent hair color ranges are from Koleston to Illumina, all our permanent hair dye focuses on reacting well to all hair type's and reduces dry hair that normally happens when a permanent color is put onto natural hair. Perfect for all hair types, from gray coverage to blonde hair. *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline. 

Permanent Color

Demi-Permanent Color

Color Glaze

Semi-Permanent Color

Welloxon

Toners

Developers

Emulsions

Lighteners

WellaPlex

Color Service

Color Categories

All Care 

Ultimate Repair

Color Fresh Masks

Fusion

INVIGO Brilliance

INVIGO Volume Boost

INVIGO Balance 

INVIGO Blonde Recharge

INVIGO Nutri-Enrich

ColorMotion+

Nutricurls

Oil Reflections

Elements

Service

Care

EIMI Styling

Hairspray

Volume

Smooth

Texture

Shine

Styling

All Accessories

Brushes

Pumps

Accessories

Wella Professionals

All Care

Dark Oil

Twisted

Light

Drench

Penetraitt

Volupt

Reset Preset

All Styling

Nourish

Cellophanes

Color 

Portrait of a sebastian professional model

Sebastian Professional

System 1

System 2

System 3

System 4

Scalp Relief

Scalp Purifying Exfoliator

Scalp + Hair Thickening System : 76 Products. Buy now on Wellastore official website. FREE SHIPPING! with $50 purchase

Anti-breakage Strengthening Mask

Volumizing Dry Shampoo

Diamax Advanced™ Hair Thickening Serum

Hair Booster Serum

Root Lifting Spray

Hair Thickening Gel

Volumizing + Thickening  Mousse

Strong Hold Hairspray

Ultimate Power Serum

Intensive Treatment

Intensive Treatment · Nioxin Pro Clinical : 10 Products. Buy now on Wellastore official website. FREE SHIPPING! with $50 purchase

Scalp Renew Dermabrasion Treatment

Expert Care

Nioxin Pro Clinical

Nioxin Pro Clinical : 102 Products. Buy now on Wellastore official website. FREE SHIPPING! with $50 purchase

Shimmer Lights Plex Lightener

Shimmer Lights Cream Toner

Shimmer Lights Cream Developer

Shimmer Lights

Clairol Professional

Paints

COLORCHARM

Permanent

Demi-Permanent

Semi-Permanent

Developer

Lightener

Lightening Powder 

View All

Hair Color

Shampoo

Conditioner 

Leave-in Treatments 

Treatments

Bond Maker & Stabilizer

View All 

Hair Care

Hairspray 

Mousse

Thermal Protection 

Anti-Frizz

Texturizer

Foils

Holiday Gifts

Holiday Gift Guide

EIMI Pearl Styler Hair Gel

Create a teasable hair texture with unique shine by using Wella Professionals EIMI Pearl Styler. Formulated to help protect hair from the effects of UV, this professional styling gel provides a pearl shine finish and definition to the hair. Wella hair gel gives flexible, strong hold, enabling you to craft tousled and texturized hairstyles.

EIMI Nutricurls Curl Shaper 72h Curl Defining Gel-Cream

Get polished definition, control and bounce with this curl enhancing styling gel cream.

EIMI Shape Me Hair Gel

Easily give the hair the desired shape and keep the look up to 48 hours with Wella  Professionals EIMI Shape Me Hair Gel. This heat-activated hair gel formulated with memorizing polymer complex helps to shape or blow-dry the hair the way you want and keep the look up to 48 hours. Be innovative and style the hair the way you want it with Wella Professionals hair care products line.

EIMI Sculpt Force Styling Hair Gel

Get creative with expressive shaping on rock solid styles by using Wella Professionals EIMI Sculpt Force. This professional flubber gel with its fast-dry formula ensures extra strong hair styling, giving a high definition shine to the hair. EIMI Sculpt Force hair gel is designed to help protect hair against the effects of UV rays.

Microweb Fiber Hair Texturizer

Redefine the style for hair of any texture or length with Sebastian Professional Microweb Fiber. This re-moldable, supple texturizer creates silky definition and weaves a weightless 3D Microweb into the hair. Sebastian professional styler with silky fibers will give flexible hair texture and touchable movement to the hair.

Boost hair’s natural energy with toned texture by using Sebastian Professional Texturizer. This flexible, bodifying liquid gel creates separation for straight hair and gives additional bounce and definition to curly hair. Formulated with wheat and soy proteins. Sebastian styling gel enables the toning of individual strands of straight and curly hair, adding body to the hair and redefining the hair texture.

Gel Forte

Mold unlimited shapes and fix hair texture with Sebastian Professional Gel Forte. This strong hair gel enables the creation of any shape, while retaining impressive flexibility and shimmering hold. The pearlized formula of this non-greasy hair gel glides in easily, leaving no stiffness or stickiness. Easy-rinse formulation makes Sebastian gel suitable for all hair types.

Nioxin Hair Thickening Gel

Achieve the appearance of fuller, thicker hair with Nioxin Hair Thickening Gel. The thickening gel instantly enhances body and definition, making your hair appear more substantial and creating the illusion of thicker, fuller strands. Experience a boost of volume and thickness that transforms your hair. With its lightweight formula, the gel provides a flexible hold, allowing you to style your hair while maintaining natural movement without leaving a feeling of stickiness or stiffness. It has versatile styling possibilities, whether you prefer a polished look or a more relaxed vibe, this Hair Thickening Gel provides the hold and flexibility to achieve your desired style. To use, apply a small amount of the thickening gel to damp or dry hair. Work it through the hair from roots to ends, paying attention to areas where you desire extra volume and definition. Style your hair as desired using your preferred hair styling tools. For optimal results, combine it with your recommended Nioxin Shampoo, Conditioner, and other styling products.

Gel

Wella Professionals

Wella Professionals

Wella Professionals

Wella Professionals

Sebastian Professional

Sebastian Professional

Sebastian Professional

Nioxin Professional