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Shinefinity Zero Lift Glaze 00/00 Clear (Crystal Glaze)

Shinefinity Zero Lift Glaze 00/00 Clear (Crystal Glaze) Shinefinity is our demi-permanent color glaze for Shine You Can Feel and infinite possibilities. Get up to 250% shinier hair* and up to 50% smoother and softer hair!** A clean, vegan formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color with zero lift and zero damage for true-to-tone and reliable color results. *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color.

Shinefinity Zero Lift Glaze 08/38 Light Blonde Gold Pearl (Honey Latte)

Shinefinity Zero Lift Glaze 08/38 Light Blonde Gold Pearl (Honey Latte) Shinefinity is our demi-permanent color glaze for Shine You Can Feel and infinite possibilities. Get up to 250% shinier hair* and up to 50% smoother and softer hair!** A clean, vegan formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color with zero lift and zero damage for true-to-tone and reliable color results. *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color.

Shinefinity Zero Lift Glaze 06/43 Dark Blonde Red Gold (Copper Sunset)

Shinefinity Zero Lift Glaze 06/43 Dark Blonde Red Gold (Copper Sunset) Shinefinity is our demi-permanent color glaze for Shine You Can Feel and infinite possibilities. Get up to 250% shinier hair* and up to 50% smoother and softer hair!** A clean, vegan formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color with zero lift and zero damage for true-to-tone and reliable color results. *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color.

Shinefinity Zero Lift Glaze 06/02 Dark Blonde Natural Matte (Dark Sage)

Shinefinity Zero Lift Glaze 06/02 Dark Blonde Natural Matte (Dark Sage) Shinefinity is our demi-permanent color glaze for Shine You Can Feel and infinite possibilities. Get up to 250% shinier hair* and up to 50% smoother and softer hair!** A clean, vegan formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color with zero lift and zero damage for true-to-tone and reliable color results. *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color.

Shinefinity Zero Lift Glaze 05/43 Light Brown Red Gold (Hot Chili)

Shinefinity Zero Lift Glaze 05/43 Light Brown Red Gold (Hot Chili) Shinefinity is our demi-permanent color glaze for Shine You Can Feel and infinite possibilities. Get up to 250% shinier hair* and up to 50% smoother and softer hair!** A clean, vegan formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color with zero lift and zero damage for true-to-tone and reliable color results. *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color.

Small Color Brush

Small Color Brush For Color Application

Blondor Extra Cool Blonde Hair Lightener Powder

Blondor Extra Cool Blonde Hair Lightener Powder Achieve extra cool results with Wella Professionals Blondor Extra Cool Blonde Lightening Powder: a unique combination of Lightening and Matte toning pigments. Blondor Extra Cool Blonde enables you to get controlled and reliable lightening for up to 7 levels of light, and is applicable to all lightening techniques. It is ideal for lightening darker bases (levels 4-8). You can use it pure (only with Wella Professionals Koleston Developer), or mixed with other Blondor products.

Koleston Perfect 9/81 Very Light Blonde/Pearl Ash Permanent

Koleston Perfect 9/81 Very Light Blonde/Pearl Ash Permanent Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!

Koleston Perfect 9/3 Very Light Blonde/Gold Permanent

Koleston Perfect 9/3 Very Light Blonde/Gold Permanent Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!

Koleston Perfect 9/7 Very Light Blonde/Brown Permanent

Koleston Perfect 9/7 Very Light Blonde/Brown Permanent Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!

Koleston Perfect 66/46 Intense Dark Blonde/Red Violet Permanent

Koleston Perfect 66/46 Intense Dark Blonde/Red Violet Permanent Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!

Koleston Perfect 6/73 Dark Blonde/Brown Gold Permanent

Koleston Perfect 6/73 Dark Blonde/Brown Gold Permanent Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!

Koleston Perfect 10/96 Lightest Blonde/Cendré Violet Permanent

Koleston Perfect 10/96 Lightest Blonde/Cendré Violet Permanent Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!

Koleston Perfect 12/11 Special Blonde Intense Ash Permanent

Koleston Perfect 12/11 Special Blonde Intense Ash Permanent Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!

Koleston Perfect 33/55 Intense Dark Brown/Red-Violet Red-Violet Permanent

Koleston Perfect 33/55 Intense Dark Brown/Red-Violet Red-Violet Permanent Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!

Koleston Perfect 8/0 Light Blonde/Natural Permanent

Koleston Perfect 8/0 Light Blonde/Natural Permanent Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!

Color Fresh CREATE HIGH MAGENTA

Color Fresh CREATE HIGH MAGENTA Achieve limitless color creativity with Color Fresh Create expressive semi-permanent color palette. With ammonia-free, fragrance-free and peroxide-free formula, Color Fresh Create is your great partner for full head or partial application, creative intermixing, pastel coloring and pure toning. Discover its true-to-tone fading effect due to the carefully selected pure tone dyes. Color Fresh Create enables an easy and precise application through a 20 minute development and lasts up to 20 washes.* *Depending on shade used and hair condition

Koleston Perfect 6/0 Dark Blonde/Natural Permanent

Koleston Perfect 6/0 Dark Blonde/Natural Permanent Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!

Koleston Perfect 5/71 Light Brown/Brown Ash Permanent

Koleston Perfect 5/71 Light Brown/Brown Ash Permanent Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!

Color Tube Keys (Set of 3)

Color Tube Keys (Set of 3) For use with permanent and demi-permanent color tubes

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Our Brands

Wella Professionals

Wella Professionals

Wella ProfessionalsShinefinity Zero Lift Glaze 00/00 Clear (Crystal Glaze)

Wella ProfessionalsShinefinity Zero Lift Glaze 08/38 Light Blonde Gold Pearl (Honey Latte)

Wella ProfessionalsShinefinity Zero Lift Glaze 06/43 Dark Blonde Red Gold (Copper Sunset)

Wella ProfessionalsShinefinity Zero Lift Glaze 06/02 Dark Blonde Natural Matte (Dark Sage)

Wella ProfessionalsShinefinity Zero Lift Glaze 05/43 Light Brown Red Gold (Hot Chili)

Wella ProfessionalsSmall Color Brush

Wella ProfessionalsBlondor Extra Cool Blonde Hair Lightener Powder

Wella ProfessionalsKoleston Perfect 9/81 Very Light Blonde/Pearl Ash Permanent

Wella ProfessionalsKoleston Perfect 9/3 Very Light Blonde/Gold Permanent

Wella ProfessionalsKoleston Perfect 9/7 Very Light Blonde/Brown Permanent

Wella ProfessionalsKoleston Perfect 66/46 Intense Dark Blonde/Red Violet Permanent

Wella ProfessionalsKoleston Perfect 6/73 Dark Blonde/Brown Gold Permanent

Wella ProfessionalsKoleston Perfect 10/96 Lightest Blonde/Cendré Violet Permanent

Wella ProfessionalsKoleston Perfect 12/11 Special Blonde Intense Ash Permanent

Wella ProfessionalsKoleston Perfect 33/55 Intense Dark Brown/Red-Violet Red-Violet Permanent

Wella ProfessionalsKoleston Perfect 8/0 Light Blonde/Natural Permanent

Wella ProfessionalsColor Fresh CREATE HIGH MAGENTA

Wella ProfessionalsKoleston Perfect 6/0 Dark Blonde/Natural Permanent

Wella ProfessionalsKoleston Perfect 5/71 Light Brown/Brown Ash Permanent

Wella ProfessionalsColor Tube Keys (Set of 3)