display

Koleston Perfect

Koleston Xpress

Color Touch

Illumina

Color Perfect

Color Fresh

Color Fresh Create

Shinefinity

Blondor

BlondorPlex

BlondorPlex Cream Toners

Blondor Toners

Blondor Base Breakers

Blondor Freelights

Magma By Blondor

Color

Permanent Color

Demi-Permanent Color

Color Glaze

Semi-Permanent Color

Welloxon

Toners

Developers

Emulsions

Lighteners

WellaPlex

Color Service

Color Categories

Ultimate Smooth

Ultimate Repair

Fusion

All INVIGO

INVIGO Brilliance

INVIGO Volume Boost

INVIGO Balance 

INVIGO Nutri-Enrich

INVIGO Blonde Recharge

ColorMotion+

Nutricurls

Oil Reflections

Elements

Color Fresh Masks

Service

Care

Styling

Hairspray

Volume

Smooth

Texture

Shine

All Accessories

Brushes

Pumps

Accessories

Wella Professionals

Dark Oil

Drench

Penetraitt

Volupt

Reset Preset

Nourish

Cellophanes

Color 

Sebastian Professional

System 1

System 2

System 3

System 4

Scalp Relief

Scalp Purifying Exfoliator

Anti-breakage Strengthening Mask

Volumizing Dry Shampoo

Diamax Advanced™

Hair Booster Serum

Root Lifting Spray

Hair Thickening Gel

Volumizing + Thickening  Mousse

Strong Hold Hairspray

Ultimate Power

Intensive Treatment

Scalp Renew Dermabrasion Treatment

Expert Care

Nioxin Pro Clinical

Shimmer Lights Plex Lightener

Shimmer Lights Cream Toner

Shimmer Lights Cream Developer

Shimmer Lights

Clairol Professional

Permanent

Demi-Permanent

Semi-Permanent

Developer

Lightener

Lightening Powder 

View All

Hair Color

Shampoo

Conditioner 

Leave-in Treatments 

Treatments

Bond Maker & Stabilizer

View All 

Hair Care

Hairspray 

Mousse

Thermal Protection 

Anti-Frizz

Texturizer

Foils

Color Fresh Mask Peach Blush

Wella Professionals Color Fresh Mask is a zero-damage color-depositing mask for a temporary change of color. Use this at-home treatment weekly to easily add a blast of vibrant mint to pre-lightened hair and transform your look in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with avocado oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.

Color Fresh Mask Pink

Wella Professionals Color Fresh Mask is a zero-damage color-depositing mask for a temporary change of color. Use this at-home treatment weekly to easily add a blast of vibrant pink to pre-lighten hair and transform your look in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with argan oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.

Koleston Perfect 0/00 Pure Shine Permanent

Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!

Koleston Perfect 0/11 Intense Ash Permanent

- True to tone Precision for Ultimate Service Versatility
- 1 Tube of Koleston Perfect is purchased every second in the world

Koleston Perfect 0/28 Matte Pearl Permanent

Koleston Perfect 0/30 Gold Natural Permanent

Koleston Perfect 0/33 Intense Gold Permanent

Koleston Perfect 0/43 Red Gold Permanent

Koleston Perfect 0/44 Intense Red Permanent

Koleston Perfect 0/65 Violet Red-Violet Permanent

Koleston Perfect 0/66 Intense Violet Permanent

Koleston Perfect 0/88 Intense Pearl Permanent

Koleston Perfect 2/0 Darkest Brown/Natural Permanent

Koleston Perfect 2/8 Darkest Brown/Pearl Permanent

- Up to 100% Grey Coverage with Damage reducing Technology
- Rich Healthy-looking Results
- Protect Hair Bond for Better Resistance to Damage
- True to tone Precision for Ultimate Service Versatility
- 1 Tube of Koleston Perfect is purchased every second in the world

Koleston Perfect 3/0 ME+ Dark Brown/Natural Permanent

The color that changes everything with ME+ Technology.
• Pure, balanced color results with natural depth and shine
• ME+, up to 60x less likely to develop a new allergy to hair color*
• Less hair damage color after color**
• Simple 1:1 mixing ratio
• Up to 100% grey coverage
• Up to 5 levels of lift

Koleston Perfect 4/0 ME+ Medium Brown/Natural Permanent

Koleston Perfect 4/07 Medium Brown/Natural Brown Permanent

Koleston Perfect 4/3 Medium brown/Gold Permanent

Koleston Perfect 4/71 ME+ Medium Brown/Brown Ash Permanent

Koleston Perfect 4/75 Medium Brown/Brown Red-Violet Permanent

The color that changes everything with ME+ Technology.
• Pure, balanced color results with natural depth and shine 
• ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.
• Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.
• Simple 1:1 mixing ratio 
• Up to 100% grey coverage 
• Depending on the color, Up to 3 or Up to 5 levels of lift