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Koleston Perfect 0/00 Pure Shine Permanent

Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!

Koleston Perfect 0/11 Intense Ash Permanent

- True to tone Precision for Ultimate Service Versatility
- 1 Tube of Koleston Perfect is purchased every second in the world

Koleston Perfect 0/28 Matte Pearl Permanent

Koleston Perfect 0/30 Gold Natural Permanent

Koleston Perfect 0/33 Intense Gold Permanent

Koleston Perfect 0/43 Red Gold Permanent

Koleston Perfect 0/44 Intense Red Permanent

Koleston Perfect 0/65 Violet Red-Violet Permanent

Koleston Perfect 0/66 Intense Violet Permanent

Koleston Perfect 0/88 Intense Pearl Permanent

Koleston Perfect 2/0 Darkest Brown/Natural Permanent

Koleston Perfect 2/8 Darkest Brown/Pearl Permanent

- Up to 100% Grey Coverage with Damage reducing Technology
- Rich Healthy-looking Results
- Protect Hair Bond for Better Resistance to Damage
- True to tone Precision for Ultimate Service Versatility
- 1 Tube of Koleston Perfect is purchased every second in the world

Koleston Perfect 3/0 ME+ Dark Brown/Natural Permanent

The color that changes everything with ME+ Technology.
• Pure, balanced color results with natural depth and shine
• ME+, up to 60x less likely to develop a new allergy to hair color*
• Less hair damage color after color**
• Simple 1:1 mixing ratio
• Up to 100% grey coverage
• Up to 5 levels of lift

Koleston Perfect 4/0 ME+ Medium Brown/Natural Permanent

Koleston Perfect 4/07 Medium Brown/Natural Brown Permanent

Koleston Perfect 4/3 Medium brown/Gold Permanent

Koleston Perfect 4/71 ME+ Medium Brown/Brown Ash Permanent

Koleston Perfect 4/75 Medium Brown/Brown Red-Violet Permanent

The color that changes everything with ME+ Technology.
• Pure, balanced color results with natural depth and shine 
• ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.
• Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.
• Simple 1:1 mixing ratio 
• Up to 100% grey coverage 
• Depending on the color, Up to 3 or Up to 5 levels of lift