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Rich transformative permanent color with up to 100% gray coverage, even on resistant hair. Featuring Metal Purifier for true-to-tone and damage protection.

KolestonPerfect

Discover Color Touch, Wella’s demi-permanent color with up to 70% gray coverage. Ammonia-free, vegan, and formulated without silicones or mineral oil.

ColorTouch

Illumina is our permanent crème color with Metal Purifier that creates 100% natural-looking color results, and up to 100% sheer gray coverage.

Illumina Color

Color glaze with ZERO lift and ZERO damage, staying true-to-tone even on porous hair for up to 6 weeks and up to 250% shinier hair.

Shinefinity Color Glaze

A 10-minute non-progressive permanent color that helps prevent over-processing. Featuring Metal Purifier for true-to-tone and damage protection.

KolestonXpress

The ultimate have-it-all stylist collection for limitless looks with Intense moisturization. Powerful leave-in treatments with hybrid styling benefits.

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New Sebastian Potion 9

You asked, so we listened! The OPI vaults are now officially open, bringing your favorite nail colors out of retirement.

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Nail effortless application and faster services with OPI GelColor’s self-correcting formula.

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Explore NEW shades of GelColor 

Demi-permanent salon service for smoother,  anti-frizz hair, and easier, faster styling for up to 3 months!

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SmoothFiller LP

SmoothFiller

Salon-exclusive treatment for Glass hair results, anti frizz and intense smooth from roots to tips.

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Ultimate Smooth Liquid Layer

Chrome sweet chrome. Whether you're glazing your fave shades or going for full-on metallic nails, our chrome powders demand stares.

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Shop salon hair products from Wella Company Official Professional Store. Stock your salon with products from Wella Professionals, Clairol, Nioxin & more.

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Shop Nioxin Pro Clinical products on the Wella Company Official Professional Store. Find all your salon needs here.

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Shop the No. 1 Salon Color Brand in the World*. Whether you're looking to create pure, balanced results, cover gray hair, or simply want to enhance natural color and boost shine, Wella Professionals has the best permanent hair dye products for your desired look. Wellastore offers a wide range of high quality permanent hair color shades from Wella Professionals. Our permanent hair color ranges are from Koleston to Illumina, all our permanent hair dye focuses on reacting well to all hair type's and reduces dry hair that normally happens when a permanent color is put onto natural hair. Perfect for all hair types, from gray coverage to blonde hair. *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline. 

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