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Fire and Ice: 10 Must-Try Winter Formulas

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Platinum Blonde: 7 Formulas and Must-Have Shades

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BlondorPlex: What Is It? Why Do You Need It?

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Top 10 Fall Hair Color Trends 

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Learn how to create the ideal copper or red hair color formula for each client, with expert tips on selecting the right shade based on skin tone, hair texture, and client preferences. Master the art of achieving rich, vibrant reds and coppers that enhance natural beauty and deliver long-lasting, stunning results.

Copper vs. Red: How to Create the Best Formula for Every Client

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Dimensional Blonde: 7 Must-Try Formulas and #ProTips

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Discover our range of Intensive Treatments by Nioxin Pro Clinical, available on Wellastore. Shop now for shampoo, leave-in treatments and more here. 

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Shop the full catalog of Nioxin Pro Clinical products - including items from the Scalp + Hair Systems, the Scalp Relief range, and more - at Wellastore.

Shop the No. 1 Salon Color Brand in the World*. Whether you're looking to create pure, balanced results, cover gray hair, or simply want to enhance natural color and boost shine, Wella Professionals has the best permanent hair dye products for your desired look. Wellastore offers a wide range of high quality permanent hair color shades from Wella Professionals. Our permanent hair color ranges are from Koleston to Illumina, all our permanent hair dye focuses on reacting well to all hair type's and reduces dry hair that normally happens when a permanent color is put onto natural hair. Perfect for all hair types, from gray coverage to blonde hair. *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline. 