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20.02.2024 | Color

5 Minute Express Toning with BlondorPlex Cream Toners

Introducing Wella Professionals first dedicated express toning solution to complement all lightening services. Pre-mixed with Plex Technology, BlondorPlex Permanent Cream Toners offer up to 90% less breakage for perfectly, blended blonde results. Enhance the salon experience and maximize time be...

19.02.2024 | Prostories

#PROTIPS with Wella Signature Artist Alicia Avanpre

Discover industry secrets and PROTIPS from your favorite salon professionals. This week we spotlight Wella Professionals Signature Artist, Alicia Avanpre @alicia.wella. Based in Washington, D.C. Alicia is known for her detailed approach and knowledge of color theory and suitability. Her 10+ year...

19.02.2024 | Care

How To Elevate Your Salon Services with Ultimate Repair

Unlock advanced salon services and elevate the guest experience with Wella Professionals Ultimate Repair. Embark on a journey of transformation with advanced hair repair, tailored to meet the needs of every salon guest. Follow along as we discover how to elevate your salon service menu and cust...

13.02.2024 | Color

Introducing Koleston Xpress: What Is It? Why Do You Need It?

Introducing a breakthrough in haircolor technology, Wella Professionals Koleston Xpress. Up to 100% gray coverage in just ten minutes. An express permanent color with Control-X Technology to prevent over-processing for fast, reliable results. Engineered with precision and innovation, this advan...

12.02.2024 | Color

Color Correction 101: Filling With Color Touch

Experience the ultimate solution for color correction with Wella Professionals Color Touch. Offering an extensive range of shades, gentle formulas and predictable color vibrancy, trust in Color Touch to deliver stunning salon results. Follow along as we explore a step by step guide to filling w...

12.02.2024 | Color

Curl Confidence: Professional Color and Haircare Tips

Curly hair is as diverse as it is beautiful, ranging from loose waves to tight coils, each requiring custom care and attention. When it comes to professional salon color, it is essential to consider not only the desired end result, but also the potential impact on texture and curl pattern. Follo...

05.02.2024 | Color

#GETTHELOOK Love-Struck Red Hair Color and Nails

Ignite the passion and stay inspired this LOVE season with one of the top trending moments. Red hot looks are stepping into the spotlight, turning heads and setting hearts on fire. From bold crimson to radiant ruby, scarlet and garnet, discover the secrets to creating love-struck red haircolor a...

05.02.2024 | Prostories

#PROTIPS with Wella Signature Artist Carrera Alvarez

Discover industry secrets and PROTIPS from your favorite salon professionals. This week we spotlight Wella Professionals Signature Artist, Carrera Alvarez @carreraa.wella. Carrera began her career as a colorist at Vidal Sassoon where she quickly found her passion for education, focusing on color ...

29.01.2024 | Color

Top 10 Products to Have In Your Salon

At the heart of a busy salon lives a carefully curated collection of essential products to set the stage for a successful salon business and elevated experience. Discover the top ten product recommendations by salon professionals, to enhance any salon space and deliver key services to drive succe...

29.01.2024 | Color

Color Touch vs. Shinefinity Zero Lift Glaze

In the vibrant world of hair color, two demi-permanent color lines within the Wella Professionals portfolio stand out for their versatility and dynamic color results. Offering distinct finishes and color capabilities, Wella Professionals Color Touch and Shinefinity cater to different needs and pr...

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