BLONDOR FREELIGHTS: WHAT IS IT? WHY DO YOU NEED IT?

Blondor Freelights: What Is It? Why Do You Need It?

glossing 500

Glossing 101: Formulas, Techniques and Salon Secrets

comb3

4 Premium Services to Add To Your Salon Menu

winter hair

5 Winter Haircare Tips for Healthy Hair

2026 Trends Hero Image

2026 Hair Color Trend Report: What's In, What's Out 

title

#HairGoals: 9 Must-Try Winter Formulas

Glossing Hero Image 

The Perfect Glow: Guide to Glossing and Glazing

Imagem1

What are Herringbone Highlights?

champagne

Pop, Fizz, Sparkle: 7 Champagne Blonde Formulas 

holiday3

The Best Styling Products for Holiday Hair

Platinum hero 

Platinum Blonde: 7 Formulas and Must-Have Shades

Discover 5 expert techniques to maintain blonde hair's cool, vibrant tone. Say goodbye to brassiness with these salon secrets for shiny, healthy hair. Keep hair flawless and fresh with these simple, salon tips!





Brass-Free Blonde Hair

Salon Secrets: 5 Techniques to Keep Blonde Hair Brass-Free

Koleston Perfect

Koleston Xpress

Color Touch

Illumina

Color Perfect

Color Fresh

Color Fresh Create

Shinefinity

Blondor

BlondorPlex

BlondorPlex Cream Toners

Blondor Toners

Blondor Base Breakers

Blondor Freelights

Magma By Blondor

Color

Permanent Color

Demi-Permanent Color

Color Glaze

Semi-Permanent Color

Welloxon

Toners

Developers

Emulsions

Lighteners

WellaPlex

Color Service

Color Categories

Pro+ SmoothFiller

Ultimate Smooth

Ultimate Repair

Fusion

All INVIGO

INVIGO Brilliance

INVIGO Volume Boost

INVIGO Balance 

INVIGO Nutri-Enrich

INVIGO Blonde Recharge

ColorMotion+

Nutricurls

Oil Reflections

Elements

Color Fresh Masks

Service

Care

Styling

Hairspray

Volume

Smooth

Texture

Shine

All Accessories

Brushes

Pumps

Accessories

Wella Professionals

Dark Oil

Drench

Penetraitt

Volupt

Reset Preset

Nourish

Cellophanes

Color 

Sebastian Professional

System 1

System 2

System 3

System 4

Scalp Relief

Scalp Purifying Exfoliator

Anti-breakage Strengthening Mask

Volumizing Dry Shampoo

Diamax Advanced™

Hair Booster Serum

Root Lifting Spray

Hair Thickening Gel

Volumizing + Thickening  Mousse

Strong Hold Hairspray

Hair Fall Defense

Intensive Treatment

Scalp Renew Dermabrasion Treatment

Expert Care

Nioxin Pro Clinical

Shimmer Lights Plex Lightener

Shimmer Lights Cream Toner

Shimmer Lights Cream Developer

Shimmer Lights

Clairol Professional

Nail Lacquer

GelColor

Acrylic Liquids & Powders

Vegan Natural Nail Polish

Powder Perfection

Nail Color

Top & Base Coats

Nature Strong Skincare

Treatments & Strengtheners

Nail Envy

Nail Care

Permanent

Demi-Permanent

Semi-Permanent

Developer

Lightener

Lightening Powder 

View All

Hair Color

Shampoo

Conditioner 

Leave-in Treatments 

Treatments

Bond Maker & Stabilizer

View All 

Hair Care

Hairspray 

Mousse

Thermal Protection 

Anti-Frizz

Texturizer

Foils

Cloud Dancer: The 2026 Hair & Nail Trend

5-ruby-red-hair-colour-ideas-formulas-21991a20

5 Ruby Red Hair Color Ideas & Formulas

Espresso Hero

Shake It Up: 8 Espresso Martini Formulas

Koleston Xpress: What Is It? Why Do You Need It?

how-create-dimensional-blonde-hair-lowlights-e15c0355

How to Create Dimensional Blonde Hair with Lowlights

Home

Our Brands

Sale + Starter Kits

Resource Hub

Wellastore Live

display

Buy Sebastian Professional products on the Wella Company Official Professional Store. Find all your salon needs here.

Shop the No. 1 Salon Color Brand in the World*. Whether you're looking to create pure, balanced results, cover gray hair, or simply want to enhance natural color and boost shine, Wella Professionals has the best permanent hair dye products for your desired look. Wellastore offers a wide range of high quality permanent hair color shades from Wella Professionals. Our permanent hair color ranges are from Koleston to Illumina, all our permanent hair dye focuses on reacting well to all hair type's and reduces dry hair that normally happens when a permanent color is put onto natural hair. Perfect for all hair types, from gray coverage to blonde hair. *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline. 

Discover our Care products from Nioxin Pro Clinical, available at Wellastore. Shop here for salone-quality shampoo, conditioner, leave-in treatments and more. 

Discover our range of Intensive Treatments by Nioxin Pro Clinical, available on Wellastore. Shop now for shampoo, leave-in treatments and more here. 

Shop Nioxin Pro Clinical products on the Wella Company Official Professional Store. Find all your salon needs here.

Shop Wella Professionals products on the Wella Company Official Professional Store. Visit now to find all your salon needs.

CREATE ACCOUNT

Buy OPI products on the Wella Company Official Professional Store. Visit now to find all your salon needs.

Shop permanent hair color on the Wella Company Official Professional Store. Visit now to find all your salon needs. 

Discover our range of professional hair toners for all your coloring needs. Shop now on the Wella Company Official Professional Store.

Shop hair lighteners on the Wella Company Official Professional Store. Visit now to find all your salon needs. 

Shop premium hair color products from the Wella Company Official Professional Store and elevate your salon experience. Visit now.

Shop Clairol products on the Wella Company Official Professional Store. Find all your salon needs here. 

Shop the Diamax Advanced Hair Thickening Serum by Nioxin Professional on Wellastore. Try now to boost hair thickness and volume for fuller-looking hair.