display

Koleston Perfect

Koleston Xpress

Pure Perfection

Color Touch

Illumina

Color Perfect

Color Fresh

Color Fresh Create

Shinefinity

Blondor

BlondorPlex

BlondorPlex Cream Toners

Blondor Toners

Blondor Base Breakers

Blondor Freelights

Magma By Blondor

Color

Permanent Color

Demi-Permanent Color

Color Glaze

Semi-Permanent Color

Welloxon

Toners

Developers

Emulsions

Lighteners

WellaPlex

Color Service

Color Categories

Pro+ SmoothFiller

Ultimate Color

Ultimate Smooth

Ultimate Repair

Fusion

All INVIGO

INVIGO Brilliance

INVIGO Volume Boost

INVIGO Balance 

INVIGO Nutri-Enrich

INVIGO Blonde Recharge

ColorMotion+

Nutricurls

Oil Reflections

Elements

Color Fresh Masks

Service

Care

Styling

Hairspray

Volume

Smooth

Texture

Shine

All Accessories

Brushes

Pumps

Accessories

Wella Professionals

Dark Oil

Drench

Penetraitt

Volupt

No Breaker

Potion 9

Nourish

Cellophanes

Color 

Sebastian Professional

System 1

System 2

System 3

System 4

Age Defense

Hair Fall Defense

Scalp Relief

Scalp Purifying Exfoliator

Anti-breakage Strengthening Mask

Volumizing Dry Shampoo

Diamax Advanced™

Hair Booster Serum

Root Lifting Spray

Hair Thickening Gel

Volumizing + Thickening  Mousse

Strong Hold Hairspray

Scalp Renew Dermabrasion Treatment

Expert Care

Nioxin Pro Clinical

Shimmer Lights Plex Lightener

Shimmer Lights Cream Toner

Shimmer Lights Cream Developer

Shimmer Lights

Clairol Professional

Nail Lacquer

GelColor

Acrylic Liquids & Powders

Nature Strong

Powder Perfection

Chrome Powders

GELevate Gel Lamp

GELevate Nail Builder Gel

GELevate Full Coverage Tips

Nail Color

Top & Base Coats

Nature Strong Skincare

Treatments & Strengtheners

Nail Envy

Nail Care

OPI's Most Requested

OPI X Supergirl

OPI  Trip to the Brite Side

The New OPIcons Collection

Color Collections

Permanent

Demi-Permanent

Semi-Permanent

Developer

Lightener

Lightening Powder 

View All

Hair Color

Shampoo

Conditioner 

Leave-in Treatments 

Treatments

Bond Maker & Stabilizer

View All 

Hair Care

Hairspray 

Mousse

Thermal Protection 

Anti-Frizz

Texturizer

Foils

colorcharm PAINTS™ Paints Strawberry

colorcharm PAINTS™ Paints Strawberry Step into a world of creative freedom, with Wella colorcharm PAINTS: vibrant, semi-permanent hair color to achieve any tone you can imagine. Free of ammonia, peroxide, parabens and animal-derived ingredients, no developer is needed, all you have to do is open, mix and paint directly on hair! With a fully intermixable palette of colors—featuring rainbow, berry and tropical shades, plus our NEW metallics collection—the only limit to the tones you can create is your imagination. Results last up to 20 washes and fade beautifully on tone. See It. Create It. PAINTS.

colorcharm PAINTS™ Paints Raspberry

Step into a world of creative freedom, with Wella colorcharm PAINTS: vibrant, semi-permanent hair color to achieve any tone you can imagine. Free of ammonia, peroxide, parabens and animal-derived ingredients, no developer is needed, all you have to do is open, mix and paint directly on hair! With a fully intermixable palette of colors—featuring rainbow, berry and tropical shades, plus our NEW metallics collection—the only limit to the tones you can create is your imagination. Results last up to 20 washes and fade beautifully on tone. See It. Create It. PAINTS.

colorcharm PAINTS™ Wild Orchid

Shinefinity Zero Lift Glaze 00/00 Clear (Crystal Glaze)

Shinefinity Zero Lift Glaze 00/00 Clear (Crystal Glaze) Shinefinity is our demi-permanent color glaze for Shine You Can Feel and infinite possibilities. Get up to 250% shinier hair* and up to 50% smoother and softer hair!** A clean, vegan formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color with zero lift and zero damage for true-to-tone and reliable color results. *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color.

Shinefinity Zero Lift Glaze 06/71 Dark Blonde Brown Ash (Frosted Chestnut)

Shinefinity Zero Lift Glaze 06/71 Dark Blonde Brown Ash (Frosted Chestnut) Shinefinity is our demi-permanent color glaze for Shine You Can Feel and infinite possibilities. Get up to 250% shinier hair* and up to 50% smoother and softer hair!** A clean, vegan formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color with zero lift and zero damage for true-to-tone and reliable color results. *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color.

Shinefinity Zero Lift Glaze 06/6 Dark Blonde Violet (Cherry Wine)

Shinefinity Zero Lift Glaze 06/6 Dark Blonde Violet (Cherry Wine) Shinefinity is our demi-permanent color glaze for Shine You Can Feel and infinite possibilities. Get up to 250% shinier hair* and up to 50% smoother and softer hair!** A clean, vegan formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color with zero lift and zero damage for true-to-tone and reliable color results. *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color.

Shinefinity Zero Lift Glaze 08/38 Light Blonde Gold Pearl (Honey Latte)

Shinefinity Zero Lift Glaze 08/38 Light Blonde Gold Pearl (Honey Latte) Shinefinity is our demi-permanent color glaze for Shine You Can Feel and infinite possibilities. Get up to 250% shinier hair* and up to 50% smoother and softer hair!** A clean, vegan formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color with zero lift and zero damage for true-to-tone and reliable color results. *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color.

Shinefinity Zero Lift Glaze 06/43 Dark Blonde Red Gold (Copper Sunset)

Shinefinity Zero Lift Glaze 06/43 Dark Blonde Red Gold (Copper Sunset) Shinefinity is our demi-permanent color glaze for Shine You Can Feel and infinite possibilities. Get up to 250% shinier hair* and up to 50% smoother and softer hair!** A clean, vegan formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color with zero lift and zero damage for true-to-tone and reliable color results. *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color.

Shinefinity Zero Lift Glaze 04/07 Medium Brown Natural Brown (Bitter Chocolate)

Shinefinity Zero Lift Glaze 04/07 Medium Brown Natural Brown (Bitter Chocolate) Shinefinity is our demi-permanent color glaze for Shine You Can Feel and infinite possibilities. Get up to 250% shinier hair* and up to 50% smoother and softer hair!** A clean, vegan formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color with zero lift and zero damage for true-to-tone and reliable color results. *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color.

Shinefinity Zero Lift Glaze 06/02 Dark Blonde Natural Matte (Dark Sage)

Shinefinity Zero Lift Glaze 06/02 Dark Blonde Natural Matte (Dark Sage) Shinefinity is our demi-permanent color glaze for Shine You Can Feel and infinite possibilities. Get up to 250% shinier hair* and up to 50% smoother and softer hair!** A clean, vegan formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color with zero lift and zero damage for true-to-tone and reliable color results. *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color.

Shinefinity Zero Lift Glaze 05/43 Light Brown Red Gold (Hot Chili)

Shinefinity Zero Lift Glaze 05/43 Light Brown Red Gold (Hot Chili) Shinefinity is our demi-permanent color glaze for Shine You Can Feel and infinite possibilities. Get up to 250% shinier hair* and up to 50% smoother and softer hair!** A clean, vegan formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color with zero lift and zero damage for true-to-tone and reliable color results. *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color.

Shinefinity Zero Lift Glaze 09/05 Very Light Blonde Natural Mahogany (Silk Blush)

Shinefinity Zero Lift Glaze 09/05 Very Light Blonde Natural Mahogany (Silk Blush) Shinefinity is our demi-permanent color glaze for Shine You Can Feel and infinite possibilities. Get up to 250% shinier hair* and up to 50% smoother and softer hair!** A clean, vegan formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color with zero lift and zero damage for true-to-tone and reliable color results. *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color.

Shinefinity Zero Lift Glaze 07/75 Medium Blonde Brown Mahogany (Raspberry Latte)

Shinefinity Zero Lift Glaze 07/75 Medium Blonde Brown Mahogany (Raspberry Latte) Shinefinity is our demi-permanent color glaze for Shine You Can Feel and infinite possibilities. Get up to 250% shinier hair* and up to 50% smoother and softer hair!** A clean, vegan formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color with zero lift and zero damage for true-to-tone and reliable color results. *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color.

Blondor Extra Cool Blonde Hair Lightener Powder

Blondor Extra Cool Blonde Hair Lightener Powder Achieve extra cool results with Wella Professionals Blondor Extra Cool Blonde Lightening Powder: a unique combination of Lightening and Matte toning pigments. Blondor Extra Cool Blonde enables you to get controlled and reliable lightening for up to 7 levels of light, and is applicable to all lightening techniques. It is ideal for lightening darker bases (levels 4-8). You can use it pure (only with Wella Professionals Koleston Developer), or mixed with other Blondor products.

Koleston Perfect 7/01 Medium Blonde/Natural Ash Permanent

Koleston Perfect 7/01 Medium Blonde/Natural Ash Permanent Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!

Koleston Perfect 6/71 Dark Blonde/Brown Ash Permanent

Koleston Perfect 6/71 Dark Blonde/Brown Ash Permanent Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!

Color Perfect 3RV Dark Red Violet Brown Permanent Creme Gel Haircolor

Color Perfect 3RV Dark Red Violet Brown Permanent Creme Gel Haircolor Color Perfect Permanent Haircolor has an excellent array of creme gel colors formulated to be completely intermixable to create any shade desired with predictable natural-looking results.

Koleston Perfect 9/81 Very Light Blonde/Pearl Ash Permanent

Koleston Perfect 9/81 Very Light Blonde/Pearl Ash Permanent Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!

Koleston Perfect 8/03 Light Blonde/Natural Gold Permanent

Koleston Perfect 8/03 Light Blonde/Natural Gold Permanent Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!

Koleston Perfect 9/3 Very Light Blonde/Gold Permanent

Koleston Perfect 9/3 Very Light Blonde/Gold Permanent Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!

Home

Our Brands

Resource Hub

Hair Color

Wella colorcharm
colorcharm PAINTS™ Paints Strawberry

Wella colorcharm
colorcharm PAINTS™ Paints Raspberry

Wella colorcharm
colorcharm PAINTS™ Wild Orchid

Wella ProfessionalsShinefinity Zero Lift Glaze 00/00 Clear (Crystal Glaze)

Wella ProfessionalsShinefinity Zero Lift Glaze 06/71 Dark Blonde Brown Ash (Frosted Chestnut)

Wella ProfessionalsShinefinity Zero Lift Glaze 06/6 Dark Blonde Violet (Cherry Wine)

Wella ProfessionalsShinefinity Zero Lift Glaze 08/38 Light Blonde Gold Pearl (Honey Latte)

Wella ProfessionalsShinefinity Zero Lift Glaze 06/43 Dark Blonde Red Gold (Copper Sunset)

Wella ProfessionalsShinefinity Zero Lift Glaze 04/07 Medium Brown Natural Brown (Bitter Chocolate)

Wella ProfessionalsShinefinity Zero Lift Glaze 06/02 Dark Blonde Natural Matte (Dark Sage)

Wella ProfessionalsShinefinity Zero Lift Glaze 05/43 Light Brown Red Gold (Hot Chili)

Wella ProfessionalsShinefinity Zero Lift Glaze 09/05 Very Light Blonde Natural Mahogany (Silk Blush)

Wella ProfessionalsShinefinity Zero Lift Glaze 07/75 Medium Blonde Brown Mahogany (Raspberry Latte)

Wella ProfessionalsBlondor Extra Cool Blonde Hair Lightener Powder

Wella ProfessionalsKoleston Perfect 7/01 Medium Blonde/Natural Ash Permanent

Wella ProfessionalsKoleston Perfect 6/71 Dark Blonde/Brown Ash Permanent

Wella ProfessionalsColor Perfect 3RV Dark Red Violet Brown Permanent Creme Gel Haircolor

Wella ProfessionalsKoleston Perfect 9/81 Very Light Blonde/Pearl Ash Permanent

Wella ProfessionalsKoleston Perfect 8/03 Light Blonde/Natural Gold Permanent

Wella ProfessionalsKoleston Perfect 9/3 Very Light Blonde/Gold Permanent

Hair Color

Wella colorcharmcolorcharm PAINTS™ Paints Strawberry

Wella colorcharmcolorcharm PAINTS™ Paints Raspberry

Wella colorcharmcolorcharm PAINTS™ Wild Orchid

Wella ProfessionalsShinefinity Zero Lift Glaze 00/00 Clear (Crystal Glaze)

Wella ProfessionalsShinefinity Zero Lift Glaze 06/71 Dark Blonde Brown Ash (Frosted Chestnut)

Wella ProfessionalsShinefinity Zero Lift Glaze 06/6 Dark Blonde Violet (Cherry Wine)

Wella ProfessionalsShinefinity Zero Lift Glaze 08/38 Light Blonde Gold Pearl (Honey Latte)

Wella ProfessionalsShinefinity Zero Lift Glaze 06/43 Dark Blonde Red Gold (Copper Sunset)

Wella ProfessionalsShinefinity Zero Lift Glaze 04/07 Medium Brown Natural Brown (Bitter Chocolate)

Wella ProfessionalsShinefinity Zero Lift Glaze 06/02 Dark Blonde Natural Matte (Dark Sage)

Wella ProfessionalsShinefinity Zero Lift Glaze 05/43 Light Brown Red Gold (Hot Chili)

Wella ProfessionalsShinefinity Zero Lift Glaze 09/05 Very Light Blonde Natural Mahogany (Silk Blush)

Wella ProfessionalsShinefinity Zero Lift Glaze 07/75 Medium Blonde Brown Mahogany (Raspberry Latte)

Wella ProfessionalsBlondor Extra Cool Blonde Hair Lightener Powder

Wella ProfessionalsKoleston Perfect 7/01 Medium Blonde/Natural Ash Permanent

Wella ProfessionalsKoleston Perfect 6/71 Dark Blonde/Brown Ash Permanent

Wella ProfessionalsColor Perfect 3RV Dark Red Violet Brown Permanent Creme Gel Haircolor

Wella ProfessionalsKoleston Perfect 9/81 Very Light Blonde/Pearl Ash Permanent

Wella ProfessionalsKoleston Perfect 8/03 Light Blonde/Natural Gold Permanent

Wella ProfessionalsKoleston Perfect 9/3 Very Light Blonde/Gold Permanent

Wella colorcharm
colorcharm PAINTS™ Paints Strawberry

Wella colorcharm
colorcharm PAINTS™ Paints Raspberry

Wella colorcharm
colorcharm PAINTS™ Wild Orchid