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colorcharm PAINTS™ Paints Red

Step into a world of creative freedom, with Wella colorcharm PAINTS: vibrant, semi-permanent hair color to achieve any tone you can imagine. Free of ammonia, peroxide, parabens and animal-derived ingredients, no developer is needed, all you have to do is open, mix and paint directly on hair! With a fully intermixable palette of colors—featuring rainbow, berry and tropical shades, plus our NEW metallics collection—the only limit to the tones you can create is your imagination. Results last up to 20 washes and fade beautifully on tone. See It. Create It. PAINTS.

Shinefinity Zero Lift Glaze 06/02 Dark Blonde Natural Matte (Dark Sage)

Shinefinity Zero Lift Glaze 06/02 Dark Blonde Natural Matte (Dark Sage) Shinefinity is our demi-permanent color glaze for Shine You Can Feel and infinite possibilities. Get up to 250% shinier hair* and up to 50% smoother and softer hair!** A clean, vegan formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color with zero lift and zero damage for true-to-tone and reliable color results. *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color.

Shinefinity Zero Lift Glaze 05/43 Light Brown Red Gold (Hot Chili)

Shinefinity Zero Lift Glaze 05/43 Light Brown Red Gold (Hot Chili) Shinefinity is our demi-permanent color glaze for Shine You Can Feel and infinite possibilities. Get up to 250% shinier hair* and up to 50% smoother and softer hair!** A clean, vegan formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color with zero lift and zero damage for true-to-tone and reliable color results. *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color.

Koleston Perfect 6/73 Dark Blonde/Brown Gold Permanent

Koleston Perfect 6/73 Dark Blonde/Brown Gold Permanent Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!

Koleston Perfect 5/71 Light Brown/Brown Ash Permanent

Koleston Perfect 5/71 Light Brown/Brown Ash Permanent Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!

Koleston Xpress 5/1 - 5/A Light Brown/Ash

Koleston Xpress 5/1 - 5/A Light Brown/Ash Get perfect roots every time with Koleston Xpress, our express permanent color that provides up to 100% gray coverage in just 10 minutes. With Control-X Technology to help prevent over-processing for express yet reliable results, it's non-progressive color you can trust! The built-in Metal Purifier and ME+ Dye Technology help ensure true-to-tone color and protection from extra damage. Available in 13 shades across three tonal families (Neutral, Warm and Cool).

Illumina Color 8/1 Light Ash Blonde Permanent Hair Color

Illumina Color 8/1 Light Ash Blonde Permanent Hair Color Create dimensional and natural-looking color with up to 100% gray coverage with Illumina Color. Microlight Technology allows light to enter hair and radiate out, giving it a youthful luminosity. The built-in Metal Purifier helps to protect hair from extra damage happening in the presence of metals wherever color is placed.

Illumina Color 6/76 Dark Brown Violet Blonde Permanent Hair Color

Illumina Color 6/76 Dark Brown Violet Blonde Permanent Hair Color Create dimensional and natural-looking color with up to 100% gray coverage with Illumina Color. Microlight Technology allows light to enter hair and radiate out, giving it a youthful luminosity. The built-in Metal Purifier helps to protect hair from extra damage happening in the presence of metals wherever color is placed.

Illumina Color 7/75 Medium Blonde Brown Mahogany Permanent Hair Color

Illumina Color 7/75 Medium Blonde Brown Mahogany Permanent Hair Color Create dimensional and natural-looking color with up to 100% gray coverage with Illumina Color. Microlight Technology allows light to enter hair and radiate out, giving it a youthful luminosity. The built-in Metal Purifier helps to protect hair from extra damage happening in the presence of metals wherever color is placed.

Color Touch 7/03 Medium Blonde/Natural Gold

Color Touch 7/03 Medium Blonde/Natural Gold Discover Color Touch, Wella Professionals most versatile demi-permanent hair color. Always loved, now better than ever. With new Built-in metal purifier for true-to-tone vibrancy no matter the hair condition. Experience uncompromised vibrancy and shine with up to 70% grey coverage*. Color Touch results beautifully fade over 28 washes. *with Color Touch Plus

Color Touch 4/77 Medium Brown/Brown Intensive

Color Touch 4/77 Medium Brown/Brown Intensive Discover Color Touch, Wella Professionals most versatile demi-permanent hair color. Always loved, now better than ever. With new Built-in metal purifier for true-to-tone vibrancy no matter the hair condition. Experience uncompromised vibrancy and shine with up to 70% grey coverage*. Color Touch results beautifully fade over 28 washes. *with Color Touch Plus

Color Touch 5/03 Light Brown/Natual Gold

Color Touch 5/03 Light Brown/Natual Gold Discover Color Touch, Wella Professionals most versatile demi-permanent hair color. Always loved, now better than ever. With new Built-in metal purifier for true-to-tone vibrancy no matter the hair condition. Experience uncompromised vibrancy and shine with up to 70% grey coverage*. Color Touch results beautifully fade over 28 washes. *with Color Touch Plus

Color Touch 6/35 Dark Blonde/Gold Mahogany

Color Touch 6/35 Dark Blonde/Gold Mahogany Discover Color Touch, Wella Professionals most versatile demi-permanent hair color. Always loved, now better than ever. With new Built-in metal purifier for true-to-tone vibrancy no matter the hair condition. Experience uncompromised vibrancy and shine with up to 70% grey coverage*. Color Touch results beautifully fade over 28 washes. *with Color Touch Plus

Instamatic by Color Touch Hair Color Finish Smokey Amethyst

Create the latest looks quickly and easily with Wella Color Touch Instamatic hair color gloss. This mildly oxidizing, professional demi-permanent hair color finish gives a temporary, delicate matte gloss and muted shine for a diffused color effect. Color Touch Instamatic technology, created with a fine blend of color pigments, allows this demi-permanent hair gloss to provide hair with a professional on-trend finish.

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Wella colorcharm
colorcharm PAINTS™ Paints Red

Wella ProfessionalsShinefinity Zero Lift Glaze 06/02 Dark Blonde Natural Matte (Dark Sage)

Wella ProfessionalsShinefinity Zero Lift Glaze 05/43 Light Brown Red Gold (Hot Chili)

Wella ProfessionalsKoleston Perfect 6/73 Dark Blonde/Brown Gold Permanent

Wella ProfessionalsKoleston Perfect 5/71 Light Brown/Brown Ash Permanent

Wella ProfessionalsKoleston Xpress 5/1 - 5/A Light Brown/Ash

Wella ProfessionalsIllumina Color 8/1 Light Ash Blonde Permanent Hair Color

Wella ProfessionalsIllumina Color 6/76 Dark Brown Violet Blonde Permanent Hair Color

Wella ProfessionalsIllumina Color 7/75 Medium Blonde Brown Mahogany Permanent Hair Color

Wella ProfessionalsColor Touch 7/03 Medium Blonde/Natural Gold

Wella ProfessionalsColor Touch 4/77 Medium Brown/Brown Intensive

Wella ProfessionalsColor Touch 5/03 Light Brown/Natual Gold

Wella ProfessionalsColor Touch 6/35 Dark Blonde/Gold Mahogany

Wella ProfessionalsInstamatic by Color Touch Hair Color Finish Smokey Amethyst

Wella colorcharm
colorcharm PAINTS™ Paints Blue

Wella colorcharm
colorcharm PAINTS™ Paints Purple

Wella colorcharm
colorcharm PAINTS™ Paints Light Pink

Wella colorcharm
colorcharm PAINTS™ Paints Teal

Wella colorcharm
colorcharm PAINTS™ Paints Green

Wella colorcharm
colorcharm PAINTS™ Paints Blood Orange

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Wella colorcharmcolorcharm PAINTS™ Paints Red

Wella ProfessionalsShinefinity Zero Lift Glaze 06/02 Dark Blonde Natural Matte (Dark Sage)

Wella ProfessionalsShinefinity Zero Lift Glaze 05/43 Light Brown Red Gold (Hot Chili)

Wella ProfessionalsKoleston Perfect 6/73 Dark Blonde/Brown Gold Permanent

Wella ProfessionalsKoleston Perfect 5/71 Light Brown/Brown Ash Permanent

Wella ProfessionalsKoleston Xpress 5/1 - 5/A Light Brown/Ash

Wella ProfessionalsIllumina Color 8/1 Light Ash Blonde Permanent Hair Color

Wella ProfessionalsIllumina Color 6/76 Dark Brown Violet Blonde Permanent Hair Color

Wella ProfessionalsIllumina Color 7/75 Medium Blonde Brown Mahogany Permanent Hair Color

Wella ProfessionalsColor Touch 7/03 Medium Blonde/Natural Gold

Wella ProfessionalsColor Touch 4/77 Medium Brown/Brown Intensive

Wella ProfessionalsColor Touch 5/03 Light Brown/Natual Gold

Wella ProfessionalsColor Touch 6/35 Dark Blonde/Gold Mahogany

Wella ProfessionalsInstamatic by Color Touch Hair Color Finish Smokey Amethyst

Wella colorcharmcolorcharm PAINTS™ Paints Blue

Wella colorcharmcolorcharm PAINTS™ Paints Purple

Wella colorcharmcolorcharm PAINTS™ Paints Light Pink

Wella colorcharmcolorcharm PAINTS™ Paints Teal

Wella colorcharmcolorcharm PAINTS™ Paints Green

Wella colorcharmcolorcharm PAINTS™ Paints Blood Orange

Wella colorcharm
colorcharm PAINTS™ Paints Red

Wella colorcharm
colorcharm PAINTS™ Paints Blue

Wella colorcharm
colorcharm PAINTS™ Paints Purple

Wella colorcharm
colorcharm PAINTS™ Paints Light Pink

Wella colorcharm
colorcharm PAINTS™ Paints Teal

Wella colorcharm
colorcharm PAINTS™ Paints Green

Wella colorcharm
colorcharm PAINTS™ Paints Blood Orange