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The NEW Wella Rewards: Earn and Redeem Like a Pro

Introducing the NEW Wella Rewards, a loyalty program designed to elevate the salon experience like never before. As a Wella Rewards member, unlock exclusive access to a dynamic rewards catalog, community and cutting-edge education to propel your business forward. Earn and redeem like a pro and enjoy the unparalleled benefits of being a part of the Wella Family. Choose Wella and discover a world of opportunities, like never before.

The Brands

The Wella Company portfolio of brands are leaders in the field, spanning across haircolor, haircare, nails and beauty tools. Earn points from your first dollar spent and redeem rewards by selecting from a wide range of gifts, experiences and tools to accelerate your salon business.

Download the WELLA Rewards App.

Track and redeem rewards with the NEW Wella Rewards App. Explore the Wella Community and Wella Education at your fingertips. Download the app by visiting the Wella Rewards homepage and follow the prompts to get started. Opt-in for push notifications and receive the latest Wella Rewards updates, promotions and salon offerings.
Need assistance? Visit the Wella Rewards App download instructions page for iOS and Android devices.

New WELLA Rewards Customers

As a new Wella Rewards customer, simply register now at WELLAREWARDS.COM and start earning points on your Wella Company purchases. It's that easy! Please include your Wella or Distributor Account Number(s) when registering. Allow up to 7 days for the Wella Rewards Team to review and approve your request. You will be notified via email when your Wella Rewards account is active.

Tiers and Points

Wella Rewards points are earned based on bi-annual purchase requirements tied to trade terms. Points are awarded on the 28th of each month, for the previous month purchases. Redemption Point Value: 80 points per dollar (Education), and 110 points per dollar for all other rewards.

The WELLA Rewards Community

Check out the ‘Community’ tab on the app for all exclusive event announcements and industry news. From regional networking retreats, to International Shows and Events with once-in-a-lifetime experiences, The Wella Rewards program is crafted to unite a community of likeminded professionals around the globe.

WELLA Rewards Education

Unite. Inspire. Grow. The NEW Wella Rewards program offers craft building certifications and creative class curriculum to elevate your salon business, every step of the way. Discover the opportunity to create, learn and get inspired by industry icons with exclusive content to drive your business. Select from Wella Studio In-person Seminars, Education on Demand, and Wella Expert Certifications facilitated by Wella Signature Artists.

The New WELLA Rewards Catalog

Benefit from an expanded rewards catalog with: Wella Company backbar and station products, In-Salon Education, Studio Education, exclusive events, school branded products, luxury items, electronics, home goods, e-cards and more! Visit the Wella Rewards App or Wella Rewards website to view a full catalog of available items.
Oh yeah! And don’t forget these additional benefits too: VIP Access to Wella shows and events, exclusive promotions, Wella Rewards quarterly mailings (exclusive to Diamond, Platinum and Gold members) and a birthday gift for ALL members during their birthday month.

Frequently Asked Questions

Who is eligible for Wella Rewards? Wella Rewards is open to all customers who purchase Wella Products, either direct at WELLASTORE.com or through one of our Wella Company distributors. This includes salons, independent stylists and schools.
How will current members be set up on the NEW platform? Current members will be automatically enrolled in the NEW Wella Rewards platform. Account details and point balance will carry over to your NEW account. Login with your email address and create a NEW password to get started.
What Wella Company brands can I purchase to earn Wella Rewards points? Earn points when purchases are made from Briogeo, ghd, Clairol Professional, OPI, Nioxin, Wella Professionals, Sebastian Professional and Colorcharm. (Please note: Colorcharm, Briogeo, ghd, Clairol and OPI are excluded from Canada Wella Rewards.)
How often will my tier level change? Tier levels will be evaluated on a bi-annual basis: July and January. If Wella Rewards purchases meet the dollar threshold of the next membership level, you will begin earning points for the new level in July and/or January.
How often are my points updated? Wella Rewards points are updated monthly, on the 28th of the following month. If the 28th falls on a weekend, points will be updated on the prior working day.
Do Wella Rewards points expire? All Wella Rewards points will expire every twelve months. Any points earned between January and December 2023 will expire March 31, 2024. Points earned between January and December, 2024 will expire March 31, 2025. Points not used before the expiration date will be lost.
Join today and get exclusive access to the WELLA Rewards Community, Education and Rewards to help grow your salon business.
Additional Questions? Contact the Wella Rewards Team for assistance: hello@wellarewards.com

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