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10.15.2024
5 Must-Haves For The Perfect Brunette
By: Jaclyn Harwood
Achieving the perfect color is a delicate balance of artistry and science, where every step, from color formulation to application, plays an important role in the final look. Selecting the right tools, techniques and color family ensures not only a beautiful result but also determines the long-term health and vibrancy of the hair. Attention to detail, such as balancing warm and cool tones, distinguishes a stunning brunette from an ordinary one. Follow along as we uncover five essential items every stylist needs to create the perfect brunette and consistently deliver beautiful, flawless results.
#1: PRE-COLOR TREATMENT
BALANCE POROSITY + PREP: Add a quick pre-color treatment to your salon service menu and elevate color results. Cleanse with Well Professionals Color Motion+ Pre-Color Treatment to enhance hair surface, smoothness and shine With a few sprays, this treatment balances porosity and prepares the hair for beautiful color. How To Apply: Spray Wella Professionals Color Motion+ Pre-Color Treatment on unwashed, dry hair. Concentrate on porous ends. Dry hair lightly with a blow dryer, then apply color, as usual. We love the soft, floral fragrance and quick application time.
#2: SALON GLAZE SERVICE
Level up any color with a custom gloss, specifically formulated for your salon guest. Wella Professionals Shinefinity Glaze is a demi-permanent color, delivering shine you can feel. A clean, vegan formula with balanced pH technology and a no drip, gel-cream consistency. Zero lift, zero silicones, zero damage, zero alcohol, zero ammonia, zero direct dyes and zero parabens. Enhance your service menu, increase revenue, and leave your salon guest with a beautiful lux brunette finish.
#PROTIP: Looking for an extra dose of shine? Add gold to your formula! Here are a few of our favorite Shinefinity shades to achieve the perfect glow: 08/38 Light Blonde Gold Pearl (Honey Latte), 09/73 Very Light Blonde Brown Gold (Caramel Milk) and 05/37 Light Brown Gold Brown (Caramel Espresso).
MIXING + APPLICATION: Mix Shinefinity + Shinefinity Activator (Bottle Application or Brush and Bowl Application) in a 1:1 mixing ratio. Apply to pre-shampooed hair or dry hair. Once application is complete, develop Shinefinity glaze for up to twenty minutes. Shampoo, condition and blowdry.
THE SPEED GLAZE
When you’re low on time, go high on shine with a Shinefinity Speed Glaze. Add this 10 minute process to any salon service and see results in minutes. Apply Shinefinity Glaze + Shinefinity Activator to towel-dried hair. Process for 10 minutes. Rinse.
#3: COLOR SAFE SHAMPOO + CONDITIONER
Color safe shampoo and conditioner play a vital role in preserving the vibrancy and longevity of hair color. Get up to 8 weeks of protection and stronger hair from root to tip with Wella Professionals ColorMotion+ Shampoo and Conditioner. With a soft floral fragrance this dynamic duo locks in color while preserving hair’s smoothness and shine. Additional anti-oxidants improve protection against free radicals, has a clear consistency and develops into a luxurious foam to leave the hair silky smooth. Standard shampoos and conditioners may contain sulfates and harsh chemicals that can strip away color and damage hair. Color safe options are formulated to be milder, preserve hair health, prolong salon results and enhance color retention.
BONUS POINTS: Check out Wella Professionals ColorMotion+ Structure+ Mask. An intensive restructuring mask for colored hair that provides strength to hair structure and shine for lasting manageability. The perfect (and quick) add-on service for your brunette salon guests. With the built-in WellaPlex bonding agent, Structure+ Mask helps reconstruct inner hair bonds, strengthen hair strands and maintain color vibrancy. Apply to clean, damp hair. Leave on for 5 minutes. Rinse thoroughly.
#4. TREATMENTS
The secret to color retention, vibrancy and shine is maintaining protein and moisture balance within the hair. Whether it’s an in-salon treatment or haircare at home, here are a few products we recommend for incredible results you can see and feel.
Wella Professionals Ultimate Repair Miracle Hair Rescue: A luxury leave-in spray that repairs hair damage in just 90 seconds. (Seriously.) Powered by Alpha Hydroxy Acid (AHA) to rebuild the inside strength and Omega 9 to replenish the outside barrier. Miracle Hair Rescue is formulated for all hair types. How To Apply: Apply 10-20 pumps to towel-dried, clean hair and gently comb through. Leave on for 90 seconds before styling. Do not rinse. Style as usual. Add Ultimate Repair Miracle Hair Rescue to any in-salon or home haircare routine.
Wella Professionals WellaPlex No. 1 Bond Maker and Wella Professionals WellaPlex No. 2 Bond Stabilizer are two salon essentials when looking to deliver high shine and healthy hair. Discover the exclusive technology with the Opti pH System that helps reconstruct inner hair bonds for stronger hair before, during and after color services.
Customize the treatment for salon guests with a stand-alone service, or include WellaPlex No.1 with their color formula for added strength and protection. HOW TO APPLY: Mix WellaPlex No. 1 Bond Maker with water for a standalone service or with your salon color formula. Once development time is complete, rinse hair thoroughly. Do not shampoo. Towel dry and apply WellaPlex No°2 Bond Stabilizer from roots to ends. Leave on for up to twenty minutes. Rinse thoroughly. Shampoo, condition, and style as usual.
Sebastian Professional Drench Treatment: This one of a kind moisturizing mask deeply hydrates dry and chemically treated hair, leaving even frizzy hair perfectly conditioned, silky and soft. How To Apply: Pre-Shampoo with Sebastian Professional Drench Shampoo. Apply Drench Treatment to hair, leave in for 3-5 minutes, then rinse thoroughly. Use one to two times a week for best results.
Briogeo Don’t Despair, Repair! Deep Conditioning Mask: This weekly deep conditioning mask is scientifically proven to strengthen damaged hair and prevent future breakage by infusing strands with a balance of protein and moisture. 97% naturally-derived, vegan and Leaping Bunny cruelty-free certified. How To Apply: After shampooing, massage into hair and ensure even application. Leave on for 10 minutes. Rinse thoroughly. Recommended for all hair types.
#5: COLOR DEPOSITING MASKS
Revive and refresh with Wella Professionals Color Fresh Masks. The perfect color depositing, deep conditioner to use in the salon, or send home with your salon guests to refresh the look. Remember... shine, richness and reflect comes from GOLD. (Don’t worry…gold doesn’t mean brass. Gold means SHINE.) Color Fresh Masks are zero-damage, deposit-only conditioners that will refresh color in ten minutes. The rich care ingredients leave hair feeling smooth and moisturized, restoring shine and vibrancy. There are 13 Color Fresh Masks to choose from, but to maintain stunning brunettes, we recommend: Caramel Glaze, Golden Gloss, and Chocolate Touch.
How To Apply: Wear gloves. Apply generously to pre-shampooed, towel-dried hair. Process for 10 minutes. Rinse. Style. Go. Use weekly for ultimate color care + shine.
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