Haircare
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10.23.2023
Blonde Maintenance 101
It’s time to spill the tea on the best kept secret to help maintain beautiful salon blondes. Did you know Wella Professionals Color Fresh Masks are designed to pro-long the life of your signature blonde haircolor? Formulated with direct dyes and conditioning agents to deliver balanced color hues and unforgettable shine. Whether you choose to utilize Color Fresh Masks for an in-salon color and conditioning treatment or a customized retail recommendation for your salon guest; say “hello” to the best blonde haircolor maintenance solution.
WHAT IS IT?
Wella Professionals Color Fresh Masks are a zero-damage, color depositing, conditioning formula, designed to maintain color with ease. Recommended for weekly use, for a smooth and refreshed look, with visible results within ten minutes. Enriched with avocado and apricot kernel oil, free from silicones and animal-derived ingredients.
WHO IS IT FOR?
Color Fresh Masks deliver a winning combination of color and care to let the color do the talking and help maintain the salon results you love. Choose from 13 shades to customize the look for every salon guest. These fragrance-free masks, fade true to tone and deliver beautiful results every time.
PEARL BLONDE
Wella Professionals Color Fresh Mask: Pearl Blonde is ideal for pre-lightened and lightest level looks to help maintain a platinum finish and minimize unwanted warmth. Recommended for Level 8 and above to neutralize and reduce brassy tones. Suggested shade directions: /81, /8.
LILAC FROST
For additional neutralization, try Wella Professionals Color Fresh Mask: Lilac Frost. An anti-yellow formula to revive blonde hair, while depositing conditioning agents to help maintain shine and color vibrancy. Lilac Frost is ideal for pre-lightened and lighter tones Level 8 and above. Suggested shade directions: /69, /96, /16.
GOLDEN GLOSS
Try Wella Professionals Color Fresh Mask: Golden Gloss to refresh light blonde and highlighted hair with sophisticated golden tones. Recommended for Level 7 and above. Suggested shade directions: /03, /3, /7, /31, /38. NOTE: This Color Fresh mask appears deeper than the end result. (Trust the process… )
CARAMEL GLAZE
Revive medium blonde and brunette balayage haircolor with Wella Professionals Color Fresh Mask: Caramel Glaze. Recommended for Level 6 and above. Suggested shade directions: /35, /7, /73
HOW TO APPLY:
1. Shampoo and towel dry hair.
2. Use protective gloves.
3. Apply generously, section by section. Process for up to 10 minutes.
4. Rinse, style and GLOW – no need for conditioner.