Haircare
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01.21.2020
Care for Curly Clients
Curly clients spend 36% more on products and 50% buy more salon services than others. Curly hair is amongst the top hair trends in the last few years. As stylists, whether we are consulting a new curly client or just understanding curl pattern, we must remember that wavy and curly hair have specific needs. Curls tend to be frizzy, feeling dry and more prone to breakage due to their oval hair structure. They need loving care and nourishment to reveal their beauty and make them feel alive. Recommending the right level of care is key – each curl is unique. Too much nourishment might be heavy and overload the hair, the goal is to keep the curls defined, yet bouncy.
Wavy hair needs products that provide light to medium care and nourishment level, while curly hair generally needs more intense care; from medium to intense level. Wella Professional’s NUTRICURLS line provides NOURISH-IN Complex with wheat bran extract and jojoba oil. This helps to give curls and waves definition, anti-frizz effect, better manageability, luscious softness and bounciness.
Our backbar recommendation for wavy hair clients:
Shampoo – A lightweight, sulfate-free nourishing shampoo that helps define waves while removing impurities.
Conditioner – Instantly provides lightweight nourishment and definition for waves. Also a soft detangler.
Mask – For intense nourishment to be used 3-4 times a month. This mask will also prevent frizz.
Finish – A milky softening leave-in spray that provides lightweight nourishment and adds manageability. Spray on damp hair through the mid-lengths to ends.
Our backbar recommendation for curly hair clients:
Shampoo – Micellar shampoo is nourishing enough to provide definition and anti-frizz, while removing impurities from the hair gently without drying out the scalp or hair.
Conditioner – Replace shampoo with this gentle cleansing conditioner every other wash to provide more definition. This is great for coarse and very dry hair with a low foam formula.
Mask – For intense nourishment to be used 3-4 times a month. This mask will also prevent frizz.
Finish – Our Curlixir Balm is a leave-in curl balm for a soft hold, definition, and bounce. This is the perfect primer to reveal stunning curls! Apply on dampo hair.
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