Haircutting & Styling
Get expert tips and advice on how to create the most stylish looks, from on-trend hairstyles to classic client favorites. Get inspired and create memorable makeovers for your salon guests.
09.15.2024
Hollywood How-To: Guide to Red Carpet Looks
Hollywood is synonymous with glitz, glamour, and iconic beauty moments. For salon professionals, creating a red carpet look means more than just following trends - it's about delivering elegance that stands out under the spotlight. From voluminous waves to sleek, sculpted updos, achieving this level of sophistication requires expert techniques, precision, and the perfect products. Knowing how to enhance natural beauty with subtle details and a flawless finish, is the secret to nailing the Hollywood aesthetic. Elevate your looks with our step-by-step guide and master the balance between high-fashion and chic, classic styling.
STYLING PREP
It's all in the set up. The foundation to an unforgettable look starts with a salon treatment to remove product buildup, clarify, revitalize, and prep the hair for styling. Reach for Wella Professionals Elements Renewing Shampoo, formulated without sulfates and silicones, to deliver 99% natural origin ingredients. The Elements Renewing Shampoo nourishes the hair and revives natural smoothness and shine from root to tip. HOW TO APPLY: Place a small amount of shampoo onto damp hair, massage, and rinse thoroughly. Complete the service with Wella Professionals Elements Renewing Conditioner, to instantly detangle, renew manageability and increase hair smoothness and shine.
Short on time? Try Wella Professionals ColorMotion+ Pre-Color Treatment. You might be familiar with this product to prep the hair before color services, but did you know it can be used prior to styling services, as well? ColorMotion+ Pre-Color Treatment enhances the hair surface, balances porosity, smooths, hydrates and adds shine. These key components are essential to long-lasting curls and product performance throughout the styling process. HOW TO APPLY: Spray Wella Professionals ColorMotion+ Pre-Color Treatment on unwashed hair, concentrating on porous ends. Dry hair with a blow-dryer (we love the ghd Helios), then proceed with styling.
ROOT BOOST + VOLUME
Elevate the hair to a whole new level of glam (literally) with volumizers and root boosters. Discover our must-have professional picks to achieve the perfect volume, movement and texture for all your special event styles. Reach for Wella Professionals INVIGO Volume Boost Uplifting Hair Mist for extra body and shine. HOW TO APPLY: Distribute evenly through towel-dried hair, and comb through. Do not rinse. Blow-dry the product in, utilizing upward strokes and a root lifting motion to achieve optimal results and the perfect foundation for an elegant style. The lightweight formula delivers manageability and shine without weighing the hair down. The bodifying spring force polymers surround the hair fibers, stabilize, and work to create soft, voluminous results and major #hairgoals.
Another product we love is Wella Professionals EIMI Extra Volume Hair Mousse, to elevate the look and maximum volume. Create the perfect amount of body and a strong hold style. This volumizing mousse protects hair against dryness and delivers a flexible, voluminous foundation to any look.
HEAT PROTECTION
Shield the hair from hot tools with Wella Professionals EIMI Thermal Image Heat Protection Spray. This professional hair spray is a two-phase formula, designed to protect the hair, while adding smoothness and natural hold. EIMI Thermal Image Spray nourishes the hair and provides heat protection up to 450°F, leaving the hair with a smooth, shiny result. Provide additional heat protection and sparkling shine with Sebastian Professional Trilliant Spray. Formulated with rock crystal extract, this lightweight styler gently conditions, protects the hair from heat, and leaves a little extra "shimmer" behind. One of our favorite tools for bouncy curls, healthy hair and shine.
Styling and strengthening has never been easier with Sebastian Professional No.Breaker Bonding & Styling Leave-in Cream. A conditioning hair cream that creates bonds and flexible hold while providing heat protection up to 450°F. Enjoy frizz-free styles and stunning shine. For best results, use as part of the Sebastian Professional No.Breaker bonding system - a series of hair care products designed to deeply nourish hair, leaving it up to 20x stronger.
HAIRSPRAY
Craft and finish any hairstyle with Wella Professionals EIMI Stay Firm Hairspray. This workable finishing spray protects hair from the negative effects of humidity, UV rays and heat. Use as a working spray as you style, or layer as a strong hold finish for the perfect amount of versatility and shine.
Achieve voluminous hair structure with Wella Professionals EIMI Perfect Setting Spray. This professional hair spray leaves the hair with beautiful shine, delivering a light set and added body. Wella Professionals EIMI Spray is specially formulated to provide the right balance of haircare and heat protection throughout the blowdry process.
Looking for another great choice? Try Sebastian Professional Shaper Hairspray. Numbers don't lie... it's a top seller for a reason and a heritage product that has delivered beautiful results for decades. This flash-dry, brushable hairspray has a lightweight flexible control that defies gravity. The finish to Sebastian Shaper is so soft, you'll hardly know it's even there. Create a touchable, moveable style with flexible control and a beautiful satin finish.
SHINE SPRAY
Finish your glamorous salon styles with dazzling shine thanks to Wella Professionals Glam Mist Shine Spray. Formulated to protect hair from the effects of humidity and UV rays. A favorite amongst professionals and salon guests. HOW TO APPLY: Spray lightly and evenly to get glamorous shine and finish any look.
Another shine product we LOVE is Sebastian Professional Dark Oil Silkening Mist. A lightweight fragrant spray infused with a special blend of oils, including jojoba oil and argan oil. Watch as it creates an unbelievable shine and silky feel you can touch. Ideal to use in the salon before a blow dry or to finish any look with an extra dose of shine. For shine, spray before and after blow-dry hair. #PROTIP: For 3x smoother hair we recommend to use Dark Oil Silkening Mist in combination with Dark Oil Lightweight Shampoo, Dark Oil Lightweight Mask or Dark Oil Lightweight Conditioner and Dark Oil.
OIL TREATMENTS
Deliver the perfect amount of smoothness and shine with Wella Professionals Oil Reflections Luminous Smoothening Oil. Formulated with fine macadamia and avocado oils, to provide a velvet-like finish and subtle gloss. Watch as hair shines brighter and feels soft to the touch. HOW TO APPLY: Apply 1-2 pumps to hands, rub together, and distribute evenly throughout the mid-lengths and ends. Apply to damp hair for smoothing or dry hair for beautiful shine.
Add extra body and smoothness with Sebastian Professional Dark Oil. This styling oil contains precious, natural oils: Cedarwood, Sandalwood and Argan, to smooth the cuticle and add body. Sebastian Professional Dark Oil provides effortless styling and essential haircare from root to tip. HOW TO APPLY: Apply 1-2 pumps to dry or damp hair, work through mid-lengths and ends, and style.
#GETTHELOOK: Chic Couture
A sleek ponytail with elegant waves combines modern sophistication with classic charm. This refined style features a smooth, polished pony paired with soft, flowing waves, to create a look that is both iconic and versatile. Chic Couture is perfect for a range of occasions from formal red carpets to stylish, elevated events. Discover how to craft this stunning look with ease and simplicity.
PREP
Apply EIMI Sugar Lift Volume Spray to towel dried hair and blowdry. Create voluminous hair texture with natural sugar combined with styling polymers, and a touchable, "grippy" feel to the hair, enhancing curls and shine.
SMOOTH
Work EIMI Perfect Me Hair Balm Lotion through the hair, root to mid-strands. Smooth the hair with a finishing brush into a sleek ponytail, secure with an elastic. Ponytail can be placed from the crown to the nape, customizing the look for your salon guest.
STYLE
Working in 1" sections of the ponytail, use the ghd Platinum+ Styler 1" Flat Iron to create an "S" wave pattern, directing the hair through the iron, as you click "open and close". Let each section cool and set.
SHINE
Enhance the sleek look with Sebastian Professional Shine Define, for flexible hold and satin sheen definition. Comb out the ponytail waves, gently pushing up for increased volume, and finish the look with, EIMI Glam Mist Shine Spray. Formulated to deliver weightless shine, and protect hair from the effects of humidity and UV.
#GETTHELOOK: Golden Glam
Glam waves are the ultimate expression of timeless elegance, bringing sophisticated beauty to any occasion. This classic style, characterized by smooth, flowing waves and radiant shine, enhances every look. With the right technique and products, you can master this stunning style and give your salon guests that sought-after glamorous finish they've been looking for.
PREP
Apply 10-20 pumps of Wella Professionals Ultimate Repair Miracle Hair Rescue, to towel-dried hair, root to tip, and gently comb through. Leave on for 90 seconds before styling.
PROTECT
Instantly protect the hair from five key concerns: breakage, UV, heat, mechanical damage and frizz with Wella Professionals Ultimate Repair Protective Leave-In. Apply to mid-lengths and ends, comb through, and blowdry.
STYLE
Starting at the nape, wrap 1" sections around the barrel of the ghd Soft Curl 1.25" Curling Iron. Twist the hair as you wrap, catching the curl in your hand, when complete. Secure with a pin to set the look. Continue with 1" sections around the head form, working in the same direction, off a deep side parting.
SHINE
Once the set is cool. Brush out each section, shaping the hair into a s-wave pattern. #PROTIP: for increased volume, brush up gently on each section. Finish the look with EIMI Stay Firm Hairspray and Wella Professionals Oil Reflections Luminous Smoothing Oil, for stunning shine.
#GETTHELOOK: Lux Braid
The ultimate choice for a red carpet look, offers a blend of classic hairstyling and modern elegance. This style features a smooth, intricately woven braid that exudes luxury and refinement. Perfect for making a dramatic statement, the sleek lux braid enhances any formal attire with its polished and glamorous finish.
PREP
Prep and condition the hair with Sebastian Professional Potion 9, a versatile cream styler that delivers flexible hold, while restoring hair's natural condition. Apply root to tip and comb through.
PROTECT
Apply Sebastian Professional No.Breaker Bonding and Styling Leave-In Cream to the mid-lengths and ends, to create bonds, flexible hold and heat protection. Blowdry the look, directing the hair away from the face.
STYLE
Create a center parting, apply Sebastian Professional Taming Elixir, and smooth the hair into a sleek ponytail. Secure with an elastic. Apply additional product to the fingertips, working through the ends of hair, to create a 3-strand braid. Secure.
SHINE
Finish the look with Sebastian Professional Dark Oil Silkening Mist, infused with a special blend of oils, including jojoba and argan oil, for enhanced shine.
STAY CONNECTED
Follow Wellastore.com on Instagram (@wellastoreusa) for education, #ProTips and industry secrets. Learn from top salon professionals around the globe and tag us for a chance to be featured. Be the first to know about monthly sweepstakes and exclusive promos plus take a front seat to everything Wellastore. We can't wait to see what you create next.
