Salon Business
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03.25.2025
5 Services To Increase Your Salon Revenue
By: Jaclyn Harwood
Are you a salon owner or independent stylist looking to boost overall revenue with time-efficient services and quality results? We got you. Discover five ways to maximize time, money, and productivity to elevate the salon experience and create beautiful hair. From high-demand treatments to strategic product offerings, these services are designed to attract clients and increase your bottom line. Let’s explore how you can work smarter, not harder, while delivering exceptional results with every appointment.
#1: PRE-TREATMENTS
Incorporate a pre-treatment service into your salon routine and discover the benefits. Refresh and renew with Wella Professionals Ultimate Repair Shampoo and Conditioner. A cleansing and hydrating treatment that gently removes even the strongest styling residue and repairs the hair inside and out with Omega 9 and AHA. In one session, reveal natural shine and prep hair for styling services.
Balance hair porosity and enhance color results with Wella Professionals ColorMotion+ Pre-Color Treatment. Increase hair surface smoothness and prep the hair canvas for chemical services. Encourage long-lasting color and balanced results from roots to ends. HOW TO USE: Spray ColorMotion+ Pre-Color Treatment. on dry hair, concentrating on porous ends. Dry application areas with a blowdryer, then proceed with color application.
#2: SHINE + CONDITIONING GLAZE
Increase overall shine and hair health with a 20 Minute Wella Professionals Shinefinity Glaze service. A zero ammonia, zero lift, zero damage, quick add-on service to any haircut or blowout appointment. The perfect balance of color and shine, preserving the natural characteristics of beautiful hair for healthy-looking results that will last up to 6 weeks. Customize the look and select from pigmented shades or (one of our favorite go-to's) Shinefinity Crystal Clear 00/00 for the most iconic shine.
HOW TO APPLY:
1. Wear Suitable Gloves
2. Apply Shinefinity Zero Lift Glaze 00/00 Clear (Crystal Glaze) + Wella Shinefinity Activator for Bowl + Brush or Bottle Usage (depending on your chosen technique) to dry hair. 1:1 Mixing Ratio.
3. Develop 20 minutes for maximum saturation.
4. Lock in shine with Wella Professionals ColorMotion+ Shampoo and Conditioner
5. Blowdry + Glow
#PROTIP: Add a touch of gold to your Shinefinity formula for additional shine and reflection. Try Shinefinity Zero Lift Glaze 09/73 Very Light Blonde Brown Gold (Caramel Milk) or 08/38 Light Blonde Gold Pearl (Honey Latte)
#3: DEEP CONDITIONING AND HAIR RESTORATION TREATMENTS
Protein and moisture balance are key components to hair health and long-lasting color. Add a WELLAPLEX Stand Alone Treatment to any salon service and reconstruct hair bonds, strengthen hair, and rebalance pH in just 15 minutes.
HOW TO APPLY:
1. Pre-Shampoo and towel-dry.
2. Mix WELLAPLEX No.1 Bond Maker with water in an applicator bottle (1:6).
3. Apply mixture to hair. 3. Develop 5 minutes. Do not rinse.
4. Apply WELLAPLEX No2 Bond Stabilizer
5. Develop 10 minutes. Rinse, shampoo, condition and blow-dry.
#4: AT-HOME CARE:
Prescribe at-home deep conditioning care to your salon guests, enhance hair health and increase retail revenue. Try Sebastian Professional Penetraitt Repair Treatment Mask and Sebastain Professional Penetraitt Overnight Repairing Serum with Hyaluronic Acid. The perfect combo to deliver instant moisture, reduced frizz and increased strength.
#5: CURLS OR BEACH WAVES
Increase your service ticket and elevate the salon experience with a custom style for your salon guest. Create big, soft, curls and volume with ghd Soft Curl 1.25” Curling Iron. The breakthrough ultra-zone technology detects each strand of hair and monitors heat 250x a second to ensure the optimum styling temperature of 365 degrees.
Want a low-key look instead? Try the ghd Platinum+ Styler 1” Flat Iron to create a soft, lived-in, beach wave style, and maintain hair integrity with healthy heat temperatures. Lock in the look and maintain happy, healthy hair with a heat protectant and finishing spray. Check out Wella Professionals EIMI Thermal Image Heat Protection Spray to protect and smooth + Wella Professionals EIMI Glam Mist Shine Spray to shield hair from humidity and UV rays.
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