Salon Business
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01.22.2020
Master Instagram 101
Instagram has recently rolled out a new initiative to hide the total count of likes on user posts.
“The idea is to try to depressurize Instagram, make it less of a competition, and give people more space to focus on connecting with the people they love and things that inspire them.”
–Instagram CEO, Adam Mosseri
What does this mean for you and for the beauty industry? @wellaeducation thinks it’s great! In our industry we are constantly seeing work shared by fellow stylists–it’s nice to take the pressure off of how many likes you get and focus on sharing our talent and craft. Hiding likes creates a safe space for stylists of all skill levels to share their knowledge, inspiration, and beautiful work.
Ready to learn more about growing your presence on Instagram? @wellaeducation launched their FIRST Instagram Education Class for Hairstylists on our Wella Education App!
In this Master Instagram 101 series, you will learn:
How to develop an Instagram Strategy
Appealing to the proper audience
How to brand yourself
What type of content to post
How to measure your successes