Salon Business
Learn tips, tricks and business recommendations from our top salon professionals.
10.04.2022
Master the Art of Wella Professionals’ 3-Step Consultation
Join our Global Color and Care Experts as they share the ins and outs of Wella Professionals’ 3-Step Consultation. Learn how to feel confident and comfortable maximizing your service experiences and how to retain your clients through enhancing your communication skills. This video is undeniably helpful for all levels of stylists interested in enhancing their color consultations and growing their annual revenue!
In the video, the team stresses the importance of laying a great foundation by getting to know your client to decide on a clear color direction. If the groundwork of a consultation is done right, the final piece of the puzzle is talking to your client about which service is right for them.
After watching this video, you’ll know more about how to overcome common barriers hairdressers face when offering a new service and understand the team’s personal tricks and tips to giving your clients a great service experience. With hair color, even a small change can leave your clients feeling nervous.
Throughout a consultation, it is essential to walk your clients through the process that you will be taking them through to achieve and maintain their new color. A key reminder that the team shares is to always refer to each step in the consultation journey. In closing, be sure to link your client’s identity and destination to the service you are recommending, reassuring them that you are an expert, this will help neutralize any fear or confusion. Once you’ve gathered all the information you need, and you know where you want to get to in your service, you will inform your clients about the ideal service for them.
Be sure to check back soon for more consultation education!
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