SHINEFINITY was co-created with Wella Professionals Brand Ambassador Patricia Nikole, the social media icon with over 1 million Instagram followers known as @PaintedHair. Patricia is a glossing expert and best known as a pioneer in hair painting trends and beautifully crafted techniques. Patricia was involved in the design of SHINEFINITY and co-created “Shimmer Melt Glaze,” one of two new exclusive in-salon services. Self-made, determined and exceptionally skilled, Patricia Nikole defied all odds to become an industry leader and pioneer in hair painting trends. With numerous accolades to her credit, Patricia has managed to impact the beauty industry in a profound way. Her prestigious achievements continue to be recognized from being named a 2019 Modern Salon Top 100 Stylist to winning “HairPaint Shot of the Year” in 2015 at the coveted behindthechair.com’s OneShot Awards presented by Guy Tang.
Originally from Sacramento, California, Patricia moved to Atlanta, Georgia where she embarked on a journey that is nothing short than inspiring. As a mother of two, Patricia felt the pressure to provide for her two young children. In doing so, she did everything in her power to reach the pinnacle of her craft and to provide them the best possible life. From an apprentice with many dreams to an Award-Winning world-renowned stylist and influencer, Patricia’s path to success has reignited the passion for elite craftsmanship and artistic expression that is required for the industry today.
Patricia has been coloring hair for over 15 years and has built a name for herself a name for herself using the combined power of social media, her education programs and her signature “Painted Ha****ir” blends and natural looks.
Patricia is a strong believer in “paying it forward” whereby she imparts her journey both personally and professionally when communicating her passion for education. She teaches and hosts her own independent education nationwide; as well as exclusively online at PaintedHair.com. One of her most rewarding and purposeful accomplishments is to teach and mentor stylists. Her belief in empowering clients and stylists alike has become her proud legacy.
By following her deep love for the hair care and beauty industry, Patricia embraces the belief that enabling others to embody their own unique beauty and evoke their self-worth has become the defining characteristics of her role as both an artist and an educator. Stylists from around the world look to her for inspiration and the ability to achieve their fullest potential.
Patricia’s story is a prime example of a hard-working, mother’s adversity; the determination and adherence that it takes to commit to both her family and her craft with equal measure. She personifies one who accepts and honors the blessings that life provides every day.
In 2020, Patricia was appointed Wella Professionals Brand Ambassador. In her role, she exclusively collaborates with Wella Professionals across a broad spectrum of areas including content creation, digital transformation, creative collaboration, product co-creation, color techniques, education innovation and influencer marketing.
Patricia explains why she loves SHINEFINITY stating “SHINEFINITY is a zero lift, zero damage color glaze that is perfect for all glossing and glazing services. After using SHINEFINITY, my clients are absolutely obsessed with their hair color. For those seeking long lasting, true-to-tone, color glaze results, SHINEFINITY is the answer. Its zero-lift color glaze empowers hair colorists to create without limits.”