Salon Business
Learn tips, tricks and business recommendations from our top salon professionals.
10.01.2026
Wella is an Official Partner for F1 Academy
Wella Professionals is now an Official Partner of F1 ACADEMY, the all-female racing series accelerating women’s talent on and off track. Hit the fast lane in your salon, bring high-speed performance and transformation without limits to every client in your chair.
WELLA PROFESSIONALS X F1 ACADEMY™ PARTNERSHIP
Wella Professionals and F1 AcademyTM have partnered to ignite the world of speed, precision, and power with the spirit of fearless women who choose to transform their ambitions into reality. This is a call to fans everywhere: Own your individuality, rewrite expectations, and embrace limitless transformation on your terms. Susie Wolff, Managing Director of F1 ACADEMYTM said: “We are very proud to welcome Wella Professionals as an Official Partner in the beauty company’s first-ever venture into sports sponsorship. It is fantastic to see Wella Professionals, a brand driven by innovation and championing creative craft for more than 140 years, boldly back women’s sports while supporting our mission to fuel the future of women in motorsport.” On the grid, in the paddock and beyond, Wella brings beauty touch-ups, styling sessions, and behind-the-scenes access to a world where polish meets power.
JOANNE’S TRACK SIDE HAIR HEROES
To manage curls under the helmet and keep her style sleek from pit lane to paddock, Wella Professionals Ultimate Repair Miracle Hair Rescue and Ultimate Smooth Miracle Oil Serum are her go-to products to keep hair healthy, shiny, and smooth under pressure.
FUEL YOUR INSPIRATION
Don't miss a moment of the action!
From exclusive behind-the-scenes race content to beauty tips straight from the paddock, follow @wella.hair and experience every turn of our partnership with F1 Academy.
