Salon Business
Learn tips, tricks and business recommendations from our top salon professionals.
07.12.2022
Stock Up On Our Top Sellers
Can you believe it’s already mid-July? Now that we are in the back half of 2022 this is the perfect time for you to begin preparing your service strategy to ensure that you can maximize your yearly profits and meet the needs of your regular and new clients. One of the most important recommendations we can make is to stock up on your regular client color formulas and our top-selling products nationally. Keep reading below to learn more about our top tips or to ensure you have the most successful year yet!
OUR TOP TIPS TO HELP YOU STOCK UP
REVIEW YOUR APPOINTMENT BOOK
Reviewing your confirmed appointments for the remainder of the year. With only 5 months left in the year, take note of your regular clients’ color formulas and ensure you have everything you need to service your clients with their desired color successfully.
CALL YOUR CLIENTS
Call your existing and new clients ahead of their upcoming appointments to confirm what they would like to achieve with their next visit. A quick conversation with your clients may help you understand if they are looking to make a change with their hair before the year end! Calling your clients also allows you the opportunity to ask them if there are any care and styling products that they would like to purchase or replenish.
REFLECT ON LAST YEAR’S INVENTORY
One of the best ways to estimate your inventory needs for the remainder of the year is to review last year’s appointment book and invoices. This year’s invoices are available in your Wellastore.com account profile.
PURCHASE OUR TOP SELLERS
As you will see below, our top-selling color products include natural shades in both Koleston Perfect and Color Touch. Lightener is also an essential product we recommend stocking up on to ensure you can continue your blonding services and color corrections. Blondor Multi Blonde Hair Lightener Powder is a hairdresser’s favorite product and best seller within the House of Blondor. Stock up on Blondor for controlled and reliable lightening with up to 7 levels of lift, even on pre-colored hair. Keep reading below to shop our top-selling products in color, care, and styling.
WELLA PROFESSIONALS
Koleston Perfect
- 8/0 Light Blonde/Natural Permanent
- 88/0 Intense Light Blonde/Natural Permanent
- 77/0 Intense Medium Blonde/Natural Permanent
- 6/0 Dark Blonde/Natural Permanent
- 66/0 Intense Dark Blonde/Natural Permanent
- 5/0 Light Brown/Natural Permanent
- 55/0 Intense Light Brown/Natural Permanent
- Welloxon Perfect Crème Developer
Color Touch
Lightener
Color Charm
WELLA PROFESSIONALS
- INVIGO Brilliance Color Protection Shampoo for Normal Hair – pH optimized shampoo for long-lasting color protection
- INVIGO Vibrant Color Conditioner for Normal Hair – conditioner for improved hair surface and enhanced color vibrancy
- Fusionplex Intense Repair Conditioner – for damaged hair helps to protect hair against breakage due to combing and prevents future damage
- Fusionplex Intense Repair Shampoo – for damaged hair helps to repair hair and leaves it clean and cared for at the same time
- Color Preguard Cream – this professional color service product has been created to avoid unpleasant hair dye skin stains during coloring
- Color Post Treatment – protect and enhance hair color results with Wella Professionals Service Color Post Treatment
- Service Stain Remover – remove hair dye from the skin with Wella Professionals Service Color Stain Remover
CLAIROL
- SHIMMER LIGHTS™ Shampoo Blonde & Silver – color-enhancing shampoo that tones down brassiness on blonde or gray hair
SEBASTIAN PROFESSIONAL
- Drench Shampoo – rehydrates dry, frizzy, and chemically treated hair. For silky body and Color-safe
WELLA PROFESSIONALS
- EIMI Thermal Image Heat Protection Spray – designed to protect the hair while adding smoothness and natural hold
- EIMI Extra Volume Hair Mousse – create perfect body and provide a strong hold to your hairstyle
- EIMI Flowing Form Anti Frizz Hair Balm – reduces frizz and allows you to create a hairstyle with natural movement
SEBASTIAN PROFESSIONAL
- Shaper Hairspray – dry brushable hairspray has a lightweight flexible control that defies gravity.
- Shaper Hairspray, Mini – original Shaper hairspray set the standards by which hairsprays are measured
- Shine Define Hair Spray – protects hair from heat and conditions hair for natural, satin sheen and definition
- Re-shaper Hairspray – strong-hold hairspray. Strong, lasting, and re-shapable for a multi-blend hold that bends to any shape and protects against humidity
- Dark Oil – add extra body and smoothness to hair
- Whipped Crème – luxurious nourishing styler perfect to define bouncing curls and soft waves