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An illuminating New Year with Illumina Color looks by Wella Professionals
An illuminating New Year with Illumina Color looks by Wella Professionals
An illuminating New Year with Illumina Color looks by Wella Professionals
Don't just color hair, Illuminate it. Discover new Illumina Color, a luminous permanent color that mimics natural hair tones for 100% natural-looking color results.

BEST SELLERS

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NEW PACKAGING, SAME LOVED FORMULA

85% Recycled cardboard
95% PCR cap
100% Recycled ALU tube
49 Shades

NEW SHADES

A compact shade Palette to lighten, darken & enhance natural hair color for youthful, multi-dimensional results - now with four new warm shimmer shades.
Illumina Color's new shade 9/37 by Wella Professionals
Illumina Color's new shade 9/37 by Wella Professionals
Illumina Color's new shade 9/37 by Wella Professionals
Blonde Glow Very light blonde gold brown
Illumina Color's new shade 7/75 by Wella Professionals
Illumina Color's new shade 7/75 by Wella Professionals
Illumina Color's new shade 7/75 by Wella Professionals
Brunette Shimmer Medium blonde brown mahogany
Illumina Color's new shade 8/36 by Wella Professionals
Illumina Color's new shade 8/36 by Wella Professionals
Illumina Color's new shade 8/36 by Wella Professionals
Luminescent Clay Light blonde gold violet
Illumina Color's new shade 7/42 by Wella Professionals
Illumina Color's new shade 7/42 by Wella Professionals
Illumina Color's new shade 7/42 by Wella Professionals
Copper Blush Medium blonde red matte

SHOP BY SHADE FAMILY

WARM
WARM
WARM
COOL
COOL
COOL
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NEW LOOKS INSPIRED BY QUIET LUXURY

Curated by Wella Professionals Global Ambassadors : Romeu Felipe, James Earnshaw and Cenk Yesil.
Model with her amazing look Illumina nude by Illumina Color
Model with her amazing look Illumina nude by Illumina Color
Model with her amazing look Illumina nude by Illumina Color
Harmoniously complements natural color with highs and lows.
Illumina glow look by Illumina Color
Illumina glow look by Illumina Color
Illumina glow look by Illumina Color
Reflections of light to brighten natural features.
Amazing Illumina blush look by Illumina Color
Amazing Illumina blush look by Illumina Color
Amazing Illumina blush look by Illumina Color
A hint of color to subtly enhance natural beauty.

TECHNOLOGY

Microlight Technology allows light to enter hair and radiate out, giving it a youthful luminosity. Built-in metal Metal Purifier helps to protect hair from extra damage happening in the presence of metals wherever color is placed.
Illumina Color: Permanent color with 47 intermixable shades to please every client
Illumina Color: Permanent color with 47 intermixable shades to please every client
Illumina Color: Permanent color with 47 intermixable shades to please every client

Illumina Color

Luminous permanent color available in cool, warm and neutral shades for endless looks.
Fusion: Professional care line by Wella Professionals
Fusion: Professional care line by Wella Professionals
Fusion: Professional care line by Wella Professionals

Welloxon Perfect

The ideal partner to Wella Professionals permanent colors and lighteners.
BlondorPlex
BlondorPlex
BlondorPlex

BlondorPlex

Our most advanced lightener with built-in Plex Technology for up to 97% less breakage* and 9 levels of lift. *when using Wellaplex N.2 with BlondorPlex alone.
Color Motion: The damage expert. Strength for colored hair
Color Motion: The damage expert. Strength for colored hair
Color Motion: The damage expert. Strength for colored hair

ColorMotion+

For color protection and strength.
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LOOKING TO GET STARTED?

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