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Shinefinity Top Tips
Discover SHINEFINITY top tips to help get you started using this remarkable color glaze with your clients straight away. SHINEFINITY, our most innovative demi-permanent line designed to deliver true-to-tone color with zero lift, zero damage, and long-lasting results.
FAQ
WHAT IS ZERO LIFT GLAZE?
This is a deposit only demi with the longevity of an alkaline demi and the gentleness of an acidic toner. It does not lift the natural base; this will allow the natural character of the hair to shine through.
HOW IS SHINEFINITY DIFFERENT FROM COLOR TOUCH?
SHINEFINITY is a Demi glaze that does not lift the base. As it is featuring the balanced pH technology it will offer a more translucent finish without the balancing and richness of Color Touch. Color Touch will give more intensity and better balancing properties. It's an alkaline demi and can therefore lift the natural melanin and give these desired results.
WHAT IS THE NEED FOR 2 DIFFERENT ACTIVATORS? DO I HAVE TO STOCK BOTH?
We recommend having both but it's up to you to decide. The two activators have been formulated to create the right consistency for both applications. Bottle activator makes the product suitable for bottle use, (fluid not drippy and leaving minimum residue in the bottle) Brush and bowl activator makes the mass firmer more cream like for targeted applications such as custom melts etc. Please be aware that different shades behave differently. As you might find one of the lighter shades with minimum amount of dye is fine in the bottle with the brush and bottle activator but one of the darker or red shades will be very difficult to get out from the bottle.
WHY DO SOME OF MY RESULT LOOK DARKER THAN I EXPECTED?
SHINEFINITY is a deposit-only color. Unlike alkaline oxidative colors like Koleston Perfect, Illumina Color, or CT it doesn't lift the natural pigment, so it is very much dependent on the starting substrate.
WHY IS THERE NO LEVEL 10? HOW DO WE COMMUNICATE THIS TO SHADES USERS WHO USE LEVEL 10?
For level 10 results, you can mix the 09/ shades with 00/00 1:1 00/89 & 00/66.
WHY DO WE NOW HAVE A /0 BEFORE THE DEPTH? I.E. 06/07.
The /0 before the depth indicates the depth is more translucent. It also stands for zero lift and zero damage.
CAN I DO GREY BLENDING WITH SHINEFINITY?
Yes, it can be used for subtle grey blending at first signs of grey. The result is natural and reflective. For best results, use on max 30% grey hair. It will not create any coverage.
I FIND THE TONE TOO STRONG, HOW CAN I SOFTEN THE RESULT?
You can use clear to soften any shade. This will be captured in a visual way in the technical folder.
CAN I USE SHINEFINITY AND KOLESTON PERFECT OR ILLUMINA COLOR ON THE SAME HEAD AND MEARGE TOGETHER?
Yes, this is possible. KP or Illumina can for example be applied on the roots to achieve a better coverage while lifting the natural pigment. SHINEFINITY, being a glaze, can be applied on the lengths and ends and the two products can be blended together for a smooth transition. This products can be intermixed however (i.e SINEFINITY shades should only be intermixed with other SHINEFINITY shades and the dedicated SHINEFINITY Activator).
CAN I USE SHINEFINITY AND COLOR TOUCH ON THE SAME HEAD AND MERGE TOGETHER?
It is not recommended to use SHINEFINITY in combination with Color Touch. (vs. Koleston Perfect and Illumina Color, which are recommended).
Booster Tone
The three booster tones are ideal to expand the usage of the SHINEFINITY portfolio. Carefully formulated to suit the translucent character of the shades.
Shinefinity Top Tips - Beat The Brass
Choose your /02 to reduce yellow or orange undertones whilst keeping the highs and lows with sublime shine. Select a level 6 to beat orange undertones and select a level 9 to beat yellow undertones. Intensify with 00/89 Blue Booster.
Shinefinity Top Tips
Shinefinity Top Tips
00/00 has many usages: • Dilute any shade in the portfolio. • On its own for a clear glaze. • Pastelize the booster tones.
Shinefinity Top Tips
Mix the 09/ shades 1:1 with clear to create a 010/ shade.
Mix the 09/ shades 1:1 with clear to create a 010/ shade.

Shinefinity Top Tips |  Create 010/Shades
Shinefinity Top Tips | Usage & Service
Enjoy the flexible usage of SHINEFINITY. A glaze to suit any salon situation. With SHINEFINITY you can adapt your results depending on how you work with the product. Below are some hints and tips!
Shinefinity Top Tips |  Usage & Service

Shinefinity Top Tips | Usage & Service
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Shinefinity Glaze
Apply to dry or towel-dried hair.
20 Minutes
Shinefinity Speed Glaze
Mixed with bottle activator and applied at the basin to towel-dried hair.
10 Minutes
Flash Glaze
Recommended for previously lightened hair for a visible result.
5 Minutes

USING HEAT Gives more intense results, great when you want to intensify your reds or blend away first signs of gray hair. No cool down time needed.
15 min without-with heat
SOFTER RESULTS Results on towel-dried hair and shorter development times create softer results.
2 19
TO FURTHER BLEND Blend the glaze and create seamless transitions, comb each section as you go.
3 19
Discover the shade palette
A stunning and compact salon friendly palette to allow you to create the perfect glaze for every client.
thumbnail shinefinity toptips numbering
shinefinity LP 6
shinefinity LP 7

care for shinefinity
A glaze is often used in combination with other color services; care and color retention are the primary objectives.
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