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Wella Professionals the No. 1 Salon Color Brand in the World*

With a rich heritage spanning over 140 years, Wella Professionals has been at the forefront of innovation, consistently delivering exceptional products and services tailored for hair stylists worldwide. *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.







































DISCOVER OUR BRANDS

Discover our full portfolio of extensive selections of hair color, salon-quality hair care, and master the art of styling with our cutting-edge products. Our range extends to ammonia-free options, vegan formulations, and all-natural care, ensuring that there’s a perfect match for every discerning stylist or customer.​
KolestonPerfect
KolestonPerfect
KolestonPerfect
ColorTouch
ColorTouch
ColorTouch
Blondor
Blondor
Blondor
Shinefinity
Shinefinity
Shinefinity
Illumina
Illumina
Illumina
Wella Brands ultimaterepair
Wella Brands ultimaterepair
Wella Brands ultimaterepair
Eimi
Eimi
Eimi
ColorFreshMask
ColorFreshMask
ColorFreshMask
Wellaplex
Wellaplex
Wellaplex
Wella promo "Ready to Save?"
Wella promo "Ready to Save?"
Wella promo "Ready to Save?"

SHOP BY CATEGORY

Color 2022
Color 2022
Color 2022
Care
Care
Care







































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