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Wella Professionals the No. 1 Salon Color Brand in the World*. With a rich heritage spanning over 140 years, Wella Professionals has been at the forefront of innovation, consistently delivering exceptional products and services tailored for hair stylists worldwide. *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

Discover Our Brands

Discover our full portfolio of extensive selections of hair color, salon-quality hair care, and master the art of styling with our cutting-edge products. Our range extends to ammonia-free options, vegan formulations, and all-natural care, ensuring that there’s a perfect match for every discerning stylist or customer.​
KolestonPerfect
ColorTouch
Blondor
Shinefinity
Illumina
Wella Brands ultimaterepair
Eimi
ColorFreshMask
Wellaplex
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