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platinumhero

03.31.2024

5 Must-Have Platinum Blonde Formulas

illuminahero

03.26.2024

#PROTIPS: The 20 Most Popular Illumina Color Shades

hero

03.26.2024

8 Must-Try Hair Color Formulas For Spring

how-maintain-blonde-hair-complete-guide-51351c1f

03.13.2024

How to Maintain Blonde Hair: The Complete Guide

caramelhero

03.04.2024

TREND ALERT: Caramel Drizzle Hair Color

blonde hero

02.27.2024

Blonde Secrets: Expert Formulas and Salon Tips

wellarewardslogo

02.26.2024

The NEW Wella Rewards: Earn and Redeem Like a Pro

color touch

02.26.2024

15 Color Touch Shades Every Stylist Needs

alicia headshot

02.19.2024

#PROTIPS with Wella Signature Artist Alicia Avanpre

curlhero

02.12.2024

Curl Confidence: Professional Color and Haircare Tips

should-you-wash-hair-colouring-ultimate-prep-guide-19e7b0d1

02.06.2024

Should You Wash Hair Before Coloring? The Ultimate Prep Guide

carerra

02.05.2024

#PROTIPS with Wella Signature Artist Carrera Alvarez