express hero 

Express Color: 5 Services to Add to Your Menu

Lived-In Blonde

Lived-In Blonde: 7 Formulas & Root Shadow Techniques

Discover 5 expert techniques to maintain blonde hair's cool, vibrant tone. Say goodbye to brassiness with these salon secrets for shiny, healthy hair. Keep hair flawless and fresh with these simple, salon tips!





Brass-Free Blonde Hair

Salon Secrets: 5 Techniques to Keep Blonde Hair Brass-Free

cthero

Color Correction 101: Filling With Color Touch

pinkhero

TREND ALERT: Pink Hair Color and Nails 

red1

#GETTHELOOK Love-Struck Red Hair Color and Nails

Discover 8 rich chocolate brown hair color formulas, designed for salon pros! These stunning, long-lasting shades deliver vibrant mocha hues, making it easy to create custom looks that complement every client's style with flawless results.

Melted Mocha: 8 Chocolate Brown Formulas

Color Crush Hero Image

Color Crush: 25 Must-Have Shades Every Stylist Needs

Platinum hero 

Platinum Blonde: 7 Formulas and Must-Have Shades

blonde hero

Blonding 101: How to Select the BEST Lightener

top ten hero 

Top 10 Products to Have In Your Salon

Learn how to create the ideal copper or red hair color formula for each client, with expert tips on selecting the right shade based on skin tone, hair texture, and client preferences. Master the art of achieving rich, vibrant reds and coppers that enhance natural beauty and deliver long-lasting, stunning results.

Copper vs. Red: How to Create the Best Formula for Every Client

Koleston Perfect

Koleston Xpress

Color Touch

Illumina

Color Perfect

Color Fresh

Color Fresh Create

Shinefinity

Blondor

BlondorPlex

BlondorPlex Cream Toners

Blondor Toners

Blondor Base Breakers

Blondor Freelights

Magma By Blondor

Color

Permanent Color

Demi-Permanent Color

Color Glaze

Semi-Permanent Color

Welloxon

Toners

Developers

Emulsions

Lighteners

WellaPlex

Color Service

Color Categories

Ultimate Repair

Color Fresh Masks

Fusion

All INVIGO

INVIGO Brilliance

INVIGO Volume Boost

INVIGO Balance 

INVIGO Blonde Recharge

INVIGO Nutri-Enrich

ColorMotion+

Nutricurls

Oil Reflections

Elements

Service

Care

EIMI Styling

Hairspray

Volume

Smooth

Texture

Shine

Styling

All Accessories

Brushes

Pumps

Accessories

Wella Professionals

Dark Oil

Drench

Penetraitt

Volupt

Reset Preset

Nourish

Cellophanes

Color 

Sebastian Professional

System 1

System 2

System 3

System 4

Scalp Relief

Scalp Purifying Exfoliator

Anti-breakage Strengthening Mask

Volumizing Dry Shampoo

Diamax Advanced™ Hair Thickening Serum

Hair Booster Serum

Root Lifting Spray

Hair Thickening Gel

Volumizing + Thickening  Mousse

Strong Hold Hairspray

Ultimate Power

Intensive Treatment

Scalp Renew Dermabrasion Treatment

Expert Care

Nioxin Pro Clinical

Shimmer Lights Plex Lightener

Shimmer Lights Cream Toner

Shimmer Lights Cream Developer

Shimmer Lights

Clairol Professional

Paints

COLORCHARM

Permanent

Demi-Permanent

Semi-Permanent

Developer

Lightener

Lightening Powder 

View All

Hair Color

Shampoo

Conditioner 

Leave-in Treatments 

Treatments

Bond Maker & Stabilizer

View All 

Hair Care

Hairspray 

Mousse

Thermal Protection 

Anti-Frizz

Texturizer

Foils

Holiday Gifts

Holiday Gift Guide

Honey Blonde 1

Honey Blonde: 7 Buzz-Worthy Formulas 

Dimensional Blonde Hero

Dimensional Blonde: 7 Must-Try Formulas and #ProTips

Koleston Xpress: What Is It? Why Do You Need It?

Home

Our Brands

Sale

Resource Hub

Discover our range of Intensive Treatments by Nioxin Pro Clinical, available on Wellastore. Shop now for shampoo, leave-in treatments and more here. 

display

Discover our Care products from Nioxin Pro Clinical, available at Wellastore. Shop here for salone-quality shampoo, conditioner, leave-in treatments and more. 

Shop the full catalog of Nioxin Pro Clinical products - including items from the Scalp + Hair Systems, the Scalp Relief range, and more - at Wellastore.

Shop the No. 1 Salon Color Brand in the World*. Whether you're looking to create pure, balanced results, cover gray hair, or simply want to enhance natural color and boost shine, Wella Professionals has the best permanent hair dye products for your desired look. Wellastore offers a wide range of high quality permanent hair color shades from Wella Professionals. Our permanent hair color ranges are from Koleston to Illumina, all our permanent hair dye focuses on reacting well to all hair type's and reduces dry hair that normally happens when a permanent color is put onto natural hair. Perfect for all hair types, from gray coverage to blonde hair. *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline. 