Color Touch Shinefinty

Color Touch vs. Shinefinity Zero Lift Glaze

Espresso Hero

Shake It Up: 8 Espresso Martini Formulas

Spring 2025 Trends Hero

Trend Alert: Top 10 Hair Colors for Spring 2025

top ten hero 

Top 10 Products to Have In Your Salon

10-sweet-strawberry-blonde-hair-ideas-formulas-06ca8f63

10 Strawberry Blonde Hair Ideas & Formulas

The Perfect Blonde:5 Toning Techniques to Get the Look

blonde hero

Blonding 101: How to Select the BEST Lightener

Honey Blonde 1

Honey Blonde: 7 Buzz-Worthy Formulas 

express hero 

Express Color: 5 Services to Add to Your Menu

Lived-In Blonde

Lived-In Blonde: 7 Formulas & Root Shadow Techniques

Discover 5 expert techniques to maintain blonde hair's cool, vibrant tone. Say goodbye to brassiness with these salon secrets for shiny, healthy hair. Keep hair flawless and fresh with these simple, salon tips!





Brass-Free Blonde Hair

Salon Secrets: 5 Techniques to Keep Blonde Hair Brass-Free

cthero

Color Correction 101: Filling With Color Touch

Koleston Perfect

Koleston Xpress

Color Touch

Illumina

Color Perfect

Color Fresh

Color Fresh Create

Shinefinity

Blondor

BlondorPlex

BlondorPlex Cream Toners

Blondor Toners

Blondor Base Breakers

Blondor Freelights

Magma By Blondor

Color

Permanent Color

Demi-Permanent Color

Color Glaze

Semi-Permanent Color

Welloxon

Toners

Developers

Emulsions

Lighteners

WellaPlex

Color Service

Color Categories

Ultimate Repair

Color Fresh Masks

Fusion

All INVIGO

INVIGO Brilliance

INVIGO Volume Boost

INVIGO Balance 

INVIGO Blonde Recharge

INVIGO Nutri-Enrich

ColorMotion+

Nutricurls

Oil Reflections

Elements

Service

Ultimate Smooth

Care

EIMI Styling

Hairspray

Volume

Smooth

Texture

Shine

Styling

All Accessories

Brushes

Pumps

Accessories

Wella Professionals

Dark Oil

Drench

Penetraitt

Volupt

Reset Preset

Nourish

Cellophanes

Color 

Sebastian Professional

System 1

System 2

System 3

System 4

Scalp Relief

Scalp Purifying Exfoliator

Anti-breakage Strengthening Mask

Volumizing Dry Shampoo

Diamax Advanced™ Hair Thickening Serum

Hair Booster Serum

Root Lifting Spray

Hair Thickening Gel

Volumizing + Thickening  Mousse

Strong Hold Hairspray

Ultimate Power

Intensive Treatment

Scalp Renew Dermabrasion Treatment

Expert Care

Nioxin Pro Clinical

Shimmer Lights Plex Lightener

Shimmer Lights Cream Toner

Shimmer Lights Cream Developer

Shimmer Lights

Clairol Professional

Paints

COLORCHARM

Permanent

Demi-Permanent

Semi-Permanent

Developer

Lightener

Lightening Powder 

View All

Hair Color

Shampoo

Conditioner 

Leave-in Treatments 

Treatments

Bond Maker & Stabilizer

View All 

Hair Care

Hairspray 

Mousse

Thermal Protection 

Anti-Frizz

Texturizer

Foils

Holiday Gifts

Holiday Gift Guide

Hitchcock Blonde Hero

Hitchcock Blonde: 9 Formulas to Achieve the Iconic Look

Dimensional Blonde Hero

Dimensional Blonde: 7 Must-Try Formulas and #ProTips

Koleston Xpress: What Is It? Why Do You Need It?

Home

Our Brands

Sale

Resource Hub

Wellastore Live

Hair Color

Hitchcock Blonde: 9 Formulas to Achieve the Iconic Look

Dimensional Blonde: 7 Must-Try Formulas and #ProTips

Hitchcock Blonde: 9 Formulas to Achieve the Iconic Look

Hitchcock Blonde: 9 Formulas to Achieve the Iconic Look

Hitchcock Blonde: 9 Formulas to Achieve the Iconic Look

Hitchcock Blonde: 9 Formulas to Achieve the Iconic Look

Color Touch vs. Shinefinity Zero Lift Glaze

Shake It Up: 8 Espresso Martini Formulas

Trend Alert: Top 10 Hair Colors for Spring 2025

Top 10 Products to Have In Your Salon

10 Strawberry Blonde Hair Ideas & Formulas

The Perfect Blonde: 5 Toning Techniques to Get the Look

Blonding 101: How to Select the BEST Lightener

Honey Blonde: 7 Buzz-Worthy Formulas

Express Color: 5 Services to Add to Your Menu

Lived-In Blonde: 7 Formulas & Root Shadow Techniques

Salon Secrets: 5 Techniques to Keep Blonde Hair Brass-Free

Color Correction 101: Filling With Color Touch

The Perfect Blonde:5 Toning Techniques to Get the Look