Salon Business
Learn tips, tricks and business recommendations from our top salon professionals.
06.01.2022
Take Charge of Growing your Annual Revenue with New SHINEFINITY Services
Adding on new services is one of the fastest ways to boost your profits and increase long term loyalty with new and existing clients. Learn how to easily make 31K+ more per year by adding 10+ SHINEFINITY services per week. Keep reading to find out how SHINEFINITY is the perfect service innovation to grow your individual business!
YOUR GUIDELINE TO GROWING YOUR REVENUE WITH SHINEFINITY
1. KNOW WHAT YOU’RE SELLING
As an artist, you may feel uncomfortable with sales, by providing your clients with expert service recommendations you’ll likely find your sales will naturally increase.
What is unique about SHINEFINITY and why does a glaze service warrant a higher service price point?
Know the basics. SHINEFINITY technology provides a translucent almost shimmering character. It respects the natural character of the hair. This means ZERO lift and ZERO damage to the natural hair. SHINEFINITY technology also preserves the highs and lows for an ultra-natural finish.
Be the expert. Knowing the ins and outs of the products and services you use, and sell will dramatically increase your confidence in recommending them. There are several digital SHINEFINITY seminars available, so focus on learning more knowledge each week. Checkout the WELLA Professionals Education App (available free in your app store) to unlock all the seminars and resources to master everything on SHINEFINITY and beyond.
Be prepared. Preparing answers to commonly asked questions or typical objections can help grow and sustain your service profits. For example, when recommending a conditioning clear shine glaze, you may get the answer “I use something at home that I get from amazon.” Don’t take this as a no, instead provide the client with some useful information on how the products differ and why your recommended salon service might suit them better. You may also want to offer introductory prices so your clients can experience the difference in hair shine and hair feel that comes with SHINEFINITY.
FAQ’s
What is the difference between SHINEFINITY Glaze and other Glossing Services?
SHINEFINITY Glaze is a zero lift zero damage service making it ideal when you want to preserve the natural hair and the highs and lows. ZERO Ammonia, ZERO
Silicones, ZERO Alcohols.
Glossing is a temporary fast shine service. Glazing will penetrate slightly deeper, and last longer while still giving a demi permanent result. Glossing may provide more coverage and often looks less natural. Glossing is done with Color Touch or Koleston Perfect
Pure Glossing is great for a quick shine boost, as an add-on to any service when minimal tonal change is needed. Pure Glossing requires more products as it is done with Koleston Perfect and Service.
Are the tones & technology the same as Color Touch and Koleston Perfect?
No, the translucent finish and the zero lift of SHINEFINITY will create a different tonal character. Because of SHINEFINITY’S beige color base, the tonal quality has unique characteristics different from other color brands in the Wella Professionals portfolio.
Can I use SHINEFINITY for Gray Hair?
Yes, it can be used for subtle gray blending on the first signs of gray. The result is natural and reflective. For best results, use on max 30% gray hair.
2. DON’T ‘SELL’
If you’re genuinely recommending services or products that are beneficial to your clients, then it won’t come across as a sales pitch. You don’t need to put a sales hat on, just speak about the products in a way that feels natural to you and your clients.
Solve your clients’ problems. One of the best ways to upsell is with a problem solving approach. Often your client has a problem they’re looking to solve and you can help by providing them with a solution. Here’s how to use this approach:
BLONDES
Glaze after lightening to perfect the natural highs and lows of pre-lightened hair with zero lift to the virgin hair that has not been highlighted.
VIRGIN HAIR
Transform virgin hair with a shimmering finish and irresistible hair feel. Always healthy-looking and respectful of hair’s integrity.
REFRESH
Paired with Illumina Color or Koleston Perfect on the roots. Balance faded lengths and ends with an ultra-natural finish.
CORRECT
Reduce unwanted tones. Balance moderate unevenness on previously colored hair. Darken up to three levels in one step thanks to the deposit only formula.
3. BUILD A RELATIONSHIP
The most important aspect of this approach is to build rapport with your clients so they’re happy to open up and talk about their needs or problems. Then you’ll be in the best position to help solve them by providing services or products that address their concerns.
Ask questions. If your client mentions a need or problem, it’s important to ask questions to fully understand it. By asking lots of questions, you’ll better understand their requirements and be more able to recommend the right services or products to give them the result they’re trying to achieve.
Provide a solution. Once you have a clear understanding of a client’s problem, you can then make clear recommendations to address it.
4. WORK SMARTER NOT HARDER
Make more per appointment. You might not always be able to recommend additional services during every appointment but by working smarter not harder you can easily double the appointment value. A good example is when client books a basic service which you may charge $40. By clearly recommending a more suitable service based on their obvious need, you could easily double the value of that appointment.
Give yourself a challenge. Why not give yourself a challenge of picking a focus service each week to promote and recommend. Choose the service, learn about its benefits and display it prominently. The goal is to use it during each appointment (as long as it’s relevant to the client) and explain to your clients how you’re using it and why. See how many of your clients purchase it – you may be surprised how easy it is to sell different services when you focus on promoting them.
Key Focus Services
SHINEFINITY GLAZE – $$$$ – Luxurious done at the chair on dry hair. Ideal for clients looking to maximize results. Done with or without heat.
Development Time: 20 mins
Speed Glaze – $$$ – Fast and effective done at the chair or shampoo basin. Ideal for all clients who value time.
Development Time: 10 Mins
Flash Glaze – $$ – Great intro to SHINEFINITY done at the shampoo basin.
Development Time: 5 mins
***Learn more about all thee SHINEFINITY. services in the Wella Professionlas app
5. CHECK IN WITH YOUR CLIENTS
Make sure your clients are happy with their new services. It is important to your future sales growth. Checking in with them gives you the opportunity to show you care, continue selling the service to them in the future, and provide the potential to upsell to an alternative or additional service where appropriate. If the client is unhappy with a service, it gives you the opportunity to remedy the situation and provide something more suitable for them. There are a couple of ways you can check in: ask during their appointment or call or send a text to clients a week later to check how they are doing.
We hope using these SHINEFINITY service tips helps to increase your daily sales and boost your yearly profits!