Hair Color
Creativity is at the core of what we do. To help you stay inspired, we created a hub with all your haircolor needs. Our blog covers the latest trends, formulas, professional tips and inspiration.
09.27.2022
5 New SHINEFINITY Shades and Top Tips for Success
SHINEFINITY welcomes a palette inspired by the confident and encouraging natural shades of the seasons with a twist. These colors are infused with exciting accents from warm amber hues to dark olive undertones and smoky lavender touches. This season, we make natural an elevated statement full of rich, vibrant natural-looking color that will make your clients never think of naturals in the same way again.
What is SHINEFINITY???
SHINEFINITY is our new translucent demi-permanent hair color for shine you can feel. A clean formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color glaze with zero lift and zero damage for true-to-tone and reliable color results.
5 NEW SHADES –3 new naturals & 2 new mattes
Natural – Ideal For Root Shadows & Mixtures
04/0 – Natural Expresso – SHOP NOW!
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06/0 – Natural Brandy – SHOP NOW!
08/0 – Natural Latte – SHOP NOW
Matte – Ideal to Fight the Brass
04/12 – Cool Chia – SHOP NOW
07/12 – cool mushroom – SHOP NOW
Take Note of our Top Tips Below
It’s important to remember that with SHINEFINITY you will get a very flexible formula that allows for easily ADAPTABLE Results
Choose an activator based on your goal
- Brush & Bowl activator for precision.
- Bottle activator for speed.
Adapt Your Results
Apply to hair wet or dry
- Wet hair will allow for quicker saturation and less intensity
- Apply on dry hair to achieve more intensity
Tweak Your Development Time
- Develop up to 20 min for maximum intensity
- Develop for 15 minwith heat for maximum intensity and speed
- Develop for 5 to 10 min if the hair appears overly pores (level 7 and above)
Guarantee Intense Results
- Apply heat to make color results more intense / darker
- Develop for 15 10 20 Min
USE CLEAR!!! to Guarantee Softer Color Results
- Mix your primary shade with 00/00 Clear – Crystal Clear our best-selling booster
- Develop for 5 to 10 Min
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Monday, october 3, 2022 – 10:00 am pacific
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martes, octubre 18, 2022 – 10:00 a. m. pacific