Hair Color
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03.01.2022
Dive Into SHINEFINITY with Wella Color Expert Meiju Thornley
Wella Color expert Meiju Thornley dives deeper into the fantastic benefits and takes a closer look at how SHINEFINITY performs on all types of hair. Experience the results on freshly colored hair, after three weeks and at six weeks of fade. With SHINEFINITY, the fading will always be subtle and true to tone, with amazing shine being present throughout. This is a result of new balance PH technology. Once you try SHINEFINITY you will see how the hair is cared for throughout the service, even during the wet phase where the hair is at its most vulnerable state. You will also enjoy the benefits of the silky hair feel after the service.
Follow along below to learn more with Meiju and be sure to check out even more on SHINEFINITY on the Wella Professionals USA YouTube channel.
SHINEFINITY Performance
With SHINEFINITY, you can expect true tone translucent results even over porous hair. We know that the porosity commonly affects color results, and you may have had to get used to adapting your formulas to prevent grabbing and distorted tones. With SHINEFINITY, you will see how the true tone effect is possible even on various porosity levels.
Infinite Color Possibilities and Services
If you have not used a zero lift glaze in the past you may wonder when you would reach for it. SHINEFINITY is ideal if you are looking to add dimension, shine, refresh the hair, add tone, and even the most challenging color corrections. Take a look at all the services options below.
SHINEFINITY on Textured hair and wigs
SHINEFINITYIs also, a great choice for delicate hair textures as it fades softly. SHINEFINITY is also amazing for clients who do not color their natural hair or clients who are worried about hair damage. Check out Design Team Artist Nicole Revishes transformation below.
Balanced pH Technology
Because of the balanced pH technology, it’s classed as a zero-damage color so your clients can feel reassured about an amazing result when glazing natural hair. Review the full Technology Story of SHINEFINITY below.
Adapt your Results
Adapt your results to experience the power of translucent color. If you use a translucent color like SHINEFINITY you will see some of the natural hair characteristics still pressing underneath which gives you a very natural finish even though you might change the depth and the tone with the color by adding more saturation. Regardless of your development time, you will also get a balanced result which is perfect if you want to achieve an even look with vibrancy and depth.
Top Tip: Take a good look at the hair to start. When the hair is lightened through the front or deeper around the nape area, try to mimic this with your glaze by working with two different depths to transform the hair further all while keeping that virgin hair look. All SHINEFINITY shades have a translucent shimmering character making them especially suitable for that ultra-natural finish.
Shop SHINEFINITY now and be sure to tag WellaHairUsa on Instagram for a chance to have your color creations featured featured.