Hair Color
Creativity is at the core of what we do. To help you stay inspired, we created a hub with all your haircolor needs. Our blog covers the latest trends, formulas, professional tips and inspiration.
12.01.2022
IT’S OFFICIAL: THIS IS THE SEASON OF NATURAL HAIR COLOR
It’s hard to remember a time when natural hair color was more popular than it is now. And we don’t mean untouched, virgin locks; we’re talking in-salon creations that boast a born-with-it radiance. Pastel tones, chunky highlights and other bold looks are still high on the trend agenda for the season, but there’s no denying it: natural color is stealing the spotlight for this winter!
Given how lustrous and luminous natural-looking hair colors can be, we’re not surprised they’re coveted amongst many of today’s salon clients. But the current surge in believable hues also reflects a cultural shift towards authenticity; a time when clients are looking to put their most vibrant selves forward – and their hair is the vehicle.
For some, that means expressing themselves with the boldest, brightest colors they find, but for many, it’s all about enhancing what they’ve got with locks that appear ‘au naturel’. It’s the latter who have paved the way for such dreamy trends as ‘expensive brunette’ and ‘expensive blonde’, giving a whole new meaning to natural-looking hair.
OUR SIGNATURE NATURALS
Signature Naturals are here to enrich the existing Koleston Perfect, SHINEFINITY and Color Touch collections with stunning neutrals that infuse your creations with vibrancy. It’s these neutrals that provide the perfect canvas for the changing color trends, enabling more bespoke hair results and dimension that truly catches the eye.
Each of the magnetic neutrals in the Signature Naturals palette adds a twist to this season’s go-to hues, whether you’re looking to create natural blonde hair or a deeper, darker hue. From nude cashmere, to bitter chocolate, to smoky lavender, the naturals of the future feature multi dimensions and alluring accents that are, in a word, mesmerizing.
Best of all, the Signature Naturals shades team seamlessly with the rest of the Wella portfolio, extending your color and service options to give your clients more choice. So, what do the new shades look like? These are some of our favorites:
NEW KOLESTON PERFECT BROWN HAIR SHADES
NEW TO SHINEFINITY
HIGH DEMAND COLOR TOUCH HUES
This winter, take natural hair color to the next level with the Signature Natural shades. Discover the delectable palette on Wellastore.com, and see how the wide shade range can elevate your services in the salon.