Hair Color
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09.29.2020
Koleston Perfect vs Illumina On Gray Hair
It is no secret that salon shutdowns took a huge toll on our industry this year and when our doors reopened, color corrections and haircuts were not the only things on the books. Some clients had now gone months without a root retouch and were at a crossroads, to cover the grays or not to cover the grays?! Even before the pandemic, the internet search of women wanting to transition to natural gray was on the rise and 2020 did not slow down their curiosity.
The transition to gray can be an uncertain journey for the client and the hairstylist. It is a very long process to remove years of retouches and glosses, but what about losing gray coverage appointments which are essential for the salon business?
A great recommendation from Victoria Thurman Hall is knowing when to use Koleston Perfect and when to use Illumina. Remember, not every client is going to like themselves with gray hair and a sudden change from dark to light can be a drastic shock. In this video, Victoria’s model is a Natural Level 4 with 70% gray/white hair and she does not like maintenance.
Watch to see how Victoria formulates and why!
