Hair Color
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11.01.2022
Like Color Touch Then You’ll Love SHINEFINITY
Demi color now more than ever is becoming one of the most in-demand salon professional categories, which has many results-oriented stylists expanding their demi-color offerings. Did you know that more than 60% of clients find the appearance of roots unacceptable and prefer less obvious regrowth? More than 40% of your clients also want also multi-tonal color. These needs can be met through a variety of demi permanent hair color technologies because all demi color in some way allows hair’s natural tones to shine through or come back over time. Both Color Touch and SHINEFINITY allow you to meet these needs, but there are key clients who are more suitable for one technology than the other. Let’s look further at the similarities and differences so you can determine if you are ready to take expand your services with SHINEFINITY.
SHINEFINITY in the Wella Professional Portfolio
Principles of Glazing with SHINEFINITY
Principles of Transformative Toning with Color Touch
We all love Color Touch because it truly opens a world of fashion forward color and allows you and your clients to experience the shine and vibrancy of a permanent color with the low commitment of a demi-permanent color. What’s even more amazing is that all Color Touch products are ammonia free, low maintenance, and provide high shine for stunning results.
This elegant solution empowers stylists to deliver custom hair color that delicately fades just in time for the next big trend. However, Color Touch slightly alters the hairs’ natural characteristics through a mild lift even when used with lower developer. Color Touch is also loved because it will also cover a large percentage of grey when used with higher developers. If you are looking for another demi color with Zero Lift and Zero Damage then SHINEFINITY is your star.
HOW DOES EACH DEMI WORK FOR YOU?
Key Points of Difference
Color Touch is our most pigmented demi color that provides the hair with intense vibrancy.
SHINEFINITY is a long-lasting demi color glaze that provides the hair with translucent shimmering character.
Service Difference
TONING: Color Touch is ideal for TRANSFORMATIONAL TONING with its Gentle ammonia free formula. Color Touch may lift and shift natural hair, especially finer textures.
Development time: 20 Mins.
GLAZING: SHINEFINITY Glazing is a Zero lift, zero damage service with shimmering results. You can create Long-lasting color results and you have more flexibility in service time and more versatility in your result based on your processing time.
Development time: 5/10 Mins on average **20 Mins when needed.
Gray Blending
COLOR TOUCH provides up to 50% gray coverage when used with a higher emulsion.
SHINEFINITY will only provide an ultra-natural blend for first signs of gray.
Low Lighting
COLOR TOUCH has a very consistent consistency because it can only be used with one type of developer (Color Touch Emulsions). Its also ideal if you are looking for up to 50% gray coverage. SHINEFINITY has two unique activators that it can be mixed with. If you are looking to lowlight in foils you should use the Bowl and brush developer which will create a thicker consistency for more control with your lowlights.
Color Balancing
Wella defines Color Balancing as the process of using permanent color Such as Koleston Perfect or Illumina color on the client’s regrowth or gray roots, but refreshing the mid lengths and ends with demi color to prevent additional damage. With COLOR TOUCH you can 100% match your mid and end tones with the exact color you are using in Koleston perfect ideal for a more classic look. With Color Touch you can also expect to revive the full coverage and vibrant pigment look you get with Perminate color. With SHINEFINITY you can create more customizable translucent tones and have more flexibility with your development time.
Longevity
COLOR TOUCH Lasts up to 24 washes and which gradually fades over time. There is a very minimal appearance to the regrowth. SHINEFINITY is long lasting, and provides up to 6 weeks of vibrant color.
Shade Selection
COLOR TOUCH has a very large lineup of tones because it is developed to perfectly complement and mirror Koleston Perfect shades. SHINEFINITY is a stunning and compact salon and studio friendly palette, with tones that allow you to customize and create the perfect glaze for every client.
Compatibility
Both COLOR TOUCH and SHINEFINITY pair nicely with Illumina, Koleston Perfect, & Blondor.
The Technology
COLOR TOUCH: LIGHT2COLOR COMPLEX
UP TO + 57% MULTIFACETED COLOR – NATURAL-LOOKING COLOR IS A RESULT OF DIFFERENT TONES. COLOR TOUCH LightÇ Color complex is a powerful combination of:
- Light-reflecting color molecules that evenly penetrate into the hair to create high shine.
- Natural wax and a caring, ammonia-free formulation, infused with keratin, for gentle color service.
- Alkaline formula for intense vibrancy
- Ammonia free
- Low lift
SHINEFINITY: Balanced pH technology
Regulates the color pH level to a controlled range throughout the coloring process, here indicated by the infinity sign. SHINEFINITY starts mildly alkaline, so that the cuticles can swell and open slightly, and the color molecules can enter the hair shaft for optimal color
formation.
- ZERO Ammonia
- ZERO Silicones
- ZERO Alcohols
- Zero Lift.
Reduce Or Add Intensity To Any Color
COLOR TOUCH + Special Mix Tones
Discover a unique combination of hair shades with Wella Professionals Color Touch Special Mix demi-permanent hair color. This hair dye has been developed to complement and reflect the Koleston Perfect shades. Wella Color Touch delivers Special Mix, which provides exceptional color effects. Formulated with Keratin, this demi-permanent color is designed to enrich hair with intensive shine
SHINEFINITY + Booster Tones
Three shades to maximize the possibilities of your palette. Specifically designed for the translucency of SHINEFINITY without overpowering the target shade. When used alone they create creative options
DEMI COLOR THAT’S JUST RIGHT (Depends On The Clients Needs And Desires)
In the end the right demi color depends on your coloring style and your clients preferences. COLOR TOUCH creates irresistible plays of light in the hair. Results are hypernatural!
As hair’s natural highs and lows shine through for iridescent, multi-dimensional color results. Color may be slightly enhanced when compared to one’s natural hair. SHINEFINITY has a Translucent almost shimmering character. It respects the natural character of the hair. This means ZERO lift to the natural hair which is deal when preserving the highs and lows for an ultra-natural finish.
