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Discover industry secrets and PROTIPS from your favorite salon professionals. This week we spotlight Wella Professionals Signature Artist, Christopher Cetroni @cetroni.wella, a Signature Artist from the Jersey Shore, who boasts an impressive 20+ years of styling experience. He developed his career as a stylist, with a focus on cutting and finishing diverse hair textures; gradually expanding his expertise into creative color placement with personalized formulations. Christopher began his journey as a Wella Signature Artist, driven by a passion for sharing knowledge and growing stylists' skills. His areas of specialization encompasses all blonding techniques, creative formulation, and precise placement on all hair types. Acknowledged for his contributions, he has been awarded "Most Innovative" and "Trainer of the Year," with his work showcased in Modern Salon and Estetica Magazine. Additionally, Christopher is most excited to lead the Wella Color Expert program on the East Coast. WHY is it your favorite? It is my favorite because the technology in it is incomparable to anything else I have ever used. It targets both internal and cuticular damage, plus it makes the hair feel amazing. Reparative treatments I have used in the past always seem to lack that external lustre. Best of all... it works in 90 seconds.
HOW do YOU like to use it? Like Frank's Hot Sauce. I put that stuff on everyone! Seriously though, it is the perfect no rinse treatment for every hair type. I particularly like it on coily and zag hair, I layer Sebastian Professional No.Breaker on top, to give shape definition that lasts even in New Jersey humidity. WHY is it your favorite? I love the fiberous structure and movement Microweb Fiber creates.
HOW do YOU like to use it? I love it to enhance the texture of a haircut without it looking forced or over styled. It's great on pixies, layered bobs, long layers, and even scrunched into curls after they have dried. It creates texture but still has a nice, natural shine.
WHAT is your favorite Wella Company HAIRCOLOR product (overall line, family or shade)? This is a tough one... but if I were going to an island and could only bring one color line, it would be Wella Professionals Koleston Perfect. I definitely gravitate to the Pure Naturals - Intense Natural Cools (--/02) at every level. Can I pick two? I also love the Koleston Perfect Special Mix family. WHY is it your favorite? Koleston Perfect is my favorite because honesty I have built an entire hairdressing career with it. From a cosmetology student, assistant, colorist, salon manager, salon owner, educator and Wella Signature Artist, Koleston Perfect has always been at the heart of my career. I love the overall modern opacity, dependability, and versatility of KP, and being a science nerd... the combination of technologies is beyond anything else on the market.
HOW do YOU like to use it? I use Koleston Perfect for everything from gray coverage to creating bold fashion shades and everything in between. Toning blondes, base breaking etc.
#PROTIP you would love to share with other Salon Professionals. I put Koleston Perfect Special Mix into every color recipe as my personal signature on the formula and results. This keeps my clients loyal and establishes me as a colorist. You can make every hue with Koleston Perfect. Koleston Perfect Special Mix #PROTIPS:
0/00 - to dilute the saturation of a hue or to decrease the depth of a tone. 0/11 & 0/28 - to make a tone more matte or for extra control of underlying warmth. 0/30 & 0/33 - to soften a tone, replace missing warmth, or to make a tone appear brighter. 0/43 & 0/44 - to add vibrancy to a tone. I even use these in my brunette formulas in a small amount (the size of a pea up to ½ an inch) to add punch to the tone, not necessarily to make it red. 0/65 - I LOVE 0/65 to add coolness but not lose vibrancy, try a small bit (like the size of a chocolate chip) in your pastel toning formulas and when you use a Special Blonde. 0/88 & 0/66 - I love these to increase the depth of a tone, they add a bit of mystery. STAY CONNECTED
Feeling inspired? Follow Wellastore (@wellastoreusa) for education, #ProTips and industry secrets. Learn from top salon professionals around the globe and tag us for a chance to be featured. Be the first to know about monthly sweepstakes and exclusive promos plus take a front seat to everything Wellastore. We can't wait to see what you create. Happy Coloring!