Hair Color
Creativity is at the core of what we do. To help you stay inspired, we created a hub with all your hair color needs. Our blog covers the latest trends, formulas, professional tips and inspiration.
07.28.2025
Quiet Luxury: 7 Formulas for Rich Glam Results
By: Jaclyn Harwood
This season, salon guests are seeking rich, sophisticated color that exudes elegance, shine, and simplicity. Quiet Luxury embodies a refined, understated approach with a focus on depth, richness, and seamless blends. It's about creating a look that feels expensive and timeless, characterized by warm brown, rich beige, and deep chocolate tones. Discover our step-by-step guide and get inspired to create the look for your next salon guest. Whether it’s a subtle refresh or a full transformation, these hues deliver impact without the excess. Elevate everyday color with techniques that feel both modern and effortlessly luxurious.
CAPPUCCINO SWIRL
ROOT
Color Touch 5/0
Color Touch Emulsion 1.9% (6 volume)
MIDS + ENDS
Color Touch 7/71 + 6/73 + 55/07
Color Touch Emulsion 1.9% (6 volume)
Artist: Sofia Calderone @sofiacalderonehair
CARE + STYLING
Finish the look with Sebastian Professional Drench Shampoo and Conditioner for silky body and shine. Apply Wella Professionals Ultimate Repair Miracle Hair Rescue, root to tip, then layer with Ultimate Repair Protective Leave-In Treatment for 5-in-1 protection against breakage, UV, mechanical damage and excess frizz. Blowdry and finish with Sebastian Professional Dark Oil for smooth, lux, shine.
SILK ESPRESSO
LIGHTEN
Wella Professionals BlondorPlex Multi Blonde
Welloxon Perfect Developer 6% (20 volume)
TREAT
Wella Professionals WellaPlex No.2 Bond Stabilizer
LOW LIGHT
Color Touch 6/71
Color Touch Emulsion 1.9% (6 volume)
TONE
Color Touch 7/97 + 9/16
Color Touch Emulsion 1.9% (6 volume)
Artist: @hairbycallum
CARE + STYLING
Cleanse and condition with Wella Professionals Oil Reflections Luminous Reveal Shampoo and Reboost Mask - replenish each hair fiber with precious oils to smooth and nourish. Apply EIMI Flowing Form Anti-Frizz Hair Balm to the hair, comb through, and diffuse the look for soft, natural texture. Refine the curls with the ghd Soft Curl 1.25 Curling Iron + EIMI Thermal Image heat protection spray and finish with EIMI Stay Firm Hairspray.
RICH COCOA
LOWLIGHT
Color Touch 6/0 + 6/3
Color Touch Emulsion 1.9% (6 volume)
ROOT MELT
Color Touch 6/0 + 5/0
Color Touch Emulsion 1.9% (6 volume)
TONE
Color Touch 8/73 + 8/0
Color Touch Emulsion 1.9% (6 volume)
Artist: Ally Mendez @aalyhabeauty
CARE + STYLING
Cleanse and protect with Wella Professionals ColorMotion+ Shampoo and Structure+ Mask, an intensive restructuring treatment for colored hair that provides strength, shine and lasting manageability. Complete the service with Wella Professionals Ultimate Repair Miracle Hair Rescue, and EIMI Glam Mist Shine Spray.
LUXE VELVET
LIGHTEN
Wella Professionals Blondor Multi Blonde
Welloxon Perfect Developer 6% (20 volume)
GLAZE
Color Touch 6/0 + 6/71
Color Touch Emulsion 1.9% (6 volume)
Artist: Emily Noble @chasing_chic
CARE + STYLING
Complete the service with Wella Professionals Color Post Treatment, balance porosity and lock in vibrancy. HOW TO USE: Apply to damp hair, leave on for 3-5 minutes, then rinse thoroughly. Follow with Wella Professionals Ultimate Repair Shampoo and Conditioner to cleanse, repair and hydrate. Prep the hair with Ultimate Repair Protective Leave In Treatment from root to tip, and Sebastian Professional Volupt Spray at the base. Blowdry with the ghd Helios Advanced Professional Hair Dryer, a round brush, and Wella Professionals Oil Reflections Luminous Smoothing Oil for an extra boost of shine.
MOCHA TRUFFLE
COLOR CONDITIONER
Wella Professionals Color Fresh Mask
Chocolate Touch
HOW TO APPLY: Apply generously to pre-shampooed, towel-dried hair. Leave up to 10 minutes depending on desired color intensity. Rinse. Treat. Style. Go.
Artist: Morgane Picolo @morganepicolo_le106
CARE + STYLING
Complete the service with Sebastian Professional Dark Oil Lightweight Shampoo and Conditioner. The ultimate duo to cleanse and hydrate the hair without weighing it down. Apply Wella Professionals Oil Reflections Light Luminous Reflective Oil to the mid-strands and ends, comb through and dry. Finish the look with Sebastian Professional Trilliant Spray and the ghd Platinum+ Styler for a beautiful, polished finish.
CHOCOLATE BLISS
COLOR MELT - ROOT
Color Touch 4/0
Color Touch Emulsion 1.9% (6 volume)
COLOR MELT - MIDS + ENDS
Color Touch 6/71 + 6/73
Color Touch Emulsion 1.9% (6 volume)
Artist: @musebeautyloft
CARE + STYLING
Cleanse and hydrate with Wella Professionals Ultimate Repair Shampoo and Conditioner. Apply INVIGO Miracle BB Spray from root to tip and EIMI Perfect Me Hair Balm Lotion to the mid-strands and ends. Blowdry and finish the look with Sebastian Professional Trilliant Spray, ghd Platinum+ Styler and Sebastian Professional Dark Oil.
CARAMEL LATTE
REVERSE BALAYAGE - ROOTS
Color Touch 5/97 + 6/0 + 4/6
Color Touch Emulsion 1.9% (6 volume)
LOWLIGHT
Color Touch 5/97 + 6/0 + 5/73
Color Touch Emulsion 1.9% (6 volume)
Artist: @hairbysarabella
CARE + STYLING
Follow the service with Wella Professionals ColorMotion+ Post Color Treatment, to strengthen hair structure, improve color retention and optimize pH. Cleanse and hydrate with Sebastian Professional Penetraitt Shampoo and Conditioner. Apply Wella Professionals EIMI Flowing Form Anti Frizz Hair Balm root to tip, then blowdry and finish with a soft bend created by the ghd Platinum+ Styler and Sebastian Trilliant Spray.
Quiet Luxury is more than a color trend; it’s a mindset. It’s about crafting hair that feels elevated, effortless, and uniquely refined. Let this palette spark new ideas and bring fresh inspiration to your chair. Head back to the salon ready to create looks your guests will love, with rich tones, seamless blends, and beautifully understated results.
STAY CONNECTED
Follow Wellastore.com on Instagram (@wellastoreusa) for education, #ProTips and industry secrets. Learn from top salon professionals around the globe and tag us for a chance to be featured. Be the first to know about monthly sweepstakes and exclusive promos plus take a front seat to everything Wellastore. We can't wait to see what you create. Happy Coloring!
