Hair Color
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12.20.2021
Bold Rose Blonde and Outstanding Hair Protection with Illumina Color
Learn how Wella Professionals Signature Artist Matthew Luce creates the perfect rose blonde men’s color with an Illumina Color glossing service. Illumina is Wella Professionals ultimate permanent hair color to achieve a luminous color and outstanding hair protection. Known for its patented Microlite Technology Illumina helps protect the hair cuticle, providing more clarity and shine. If you are looking for a color that offers versatility, try out Illumina to provide your clients with 100% grey coverage or illuminate the highs and lows of the hair with a glossing service. To create this Bold Rose Blonde look or one similar, Matthew recommends following the Illuminate service guide found in your Wella Professionals App in the knowledge library under Trend Movement. Check out the Wella Education YouTube channel video to experience the entire demonstration.
How-to create Bold Rose Blonde on a Natural Level 3
Matthew begins by applying ColorMotion+ Scalp Protect before the chemical service to help his client’s scalp from potential irritation without impacting color development.
Lighten- Blondor
Matthew used Blondor Soft Blonde Hair Lightening Cream to lighten his client’s natural hair with Welloxon Perfect Crème Developer 20 Volume (6%). This cream formula is designed for on-scalp application and provides controlled and reliable lightening with up to 7 levels of lift. To recreate bold rose blonde on longer hair, consider lightening the hair by hand painting with Blondor FreeLights Hair Lightener Powder. Matthew first applied Blondor soft blonde hair lightening cream on the ends, starting in the back of the head at the crown and worked towards the front of the head. Once the ends were saturated, he continued his application on the scalp.
Mixing Ratio: 1:2
20g Blondor Soft Blonde Hair Lightening Cream + 40g Welloxon Perfect Crème Developer 20 Volume (6%).
Development Time: 50 minutes
Pro Tip: use a small brush to remix lightener every 20 minutes during your application to ensure the best lift.
Cleanse & Treat – ColorMotion+ Shampoo & ColorMotion+ Post Color Treatment
After removing the lightening cream, he cleansed his client’s hair ColorMotion+ Shampoo.
Gloss Illumina Color
Matthew applied the Illumina Color glossing service at the bowl to create bold rose blonde. Illumina provides colorists with the ability to design seamless-looking color that leaves the hair with intense shine and restored tonality.
Mixing Ratio: 1:1:1
05g 9/57 Very Light Blonde Mahogany Cendre + 10g 7/43 Medium Red Gold Blonde + 15g Post Color Treatment + 15g Welloxon Perfect Crème Developer Pastel 1.9%
Development Time: up to 10 minutes rinse thoroughly—no need to shampoo.
To Style his client’s hair, he used his hands and a blow dryer directing the hair upward to enhance volume. He is styled with EIMI Just Brilliant Shine Pomade, which helps control frizz and provides humidity protection.
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