Hair Color
Creativity is at the core of what we do. To help you stay inspired, we created a hub with all your haircolor needs. Our blog covers the latest trends, formulas, professional tips and inspiration.
09.29.2022
Rewatch: SHINEFINITY Takes the Main Stage
Still haven’t tried SHINEFINITY ? Let us take you on an unforgettable SHINEFINITY journey covering everything from product usage to service opportunities on the main stage. Wella Professionals first zero lift, zero damage, long lasting color glaze which comes in a non-drip gel cream. In the Video below you will learn about SHINEFINITY from co-creator Patricia Nikole and our other Wella Ambassadors Sonya Dove and Briana Cisneros.With SHINEFINITY there is finally a glaze that goes beyond gloss and all of this is possible thanks to the pH Balance Technology. Experience our extremely versatile formula that is perfect for toning, correcting, and complementing any color service. SHINEFINITY is your go-to for custom color, this modern shade palette is an absolute must have in your salon!
For even more SHINEFINITY education be sure to download the Wella Professionals App.
Meet Our Wella Ambassadors
Wella Professionals Global Ambassador
Industry leader with 15 years behind the chair and a pioneer in hair painting trends.
Shop Patricia Nikole’s Shimmer Melt Glaze Kit now!
Wella Professionals Global Creative Artist
Top Artist, celebrated by industry peers for her authentic, inspirational work.
Wella Professionals North American Ambassador
13-year veteran of the industry, sought after for her visionary style transformations.
