Hair Color
Creativity is at the core of what we do. To help you stay inspired, we created a hub with all your haircolor needs. Our blog covers the latest trends, formulas, professional tips and inspiration.
12.18.2023
Top Hair Color Trends of 2024
By: Jaclyn Harwood
As we count down to the New Year, get ready to discover the top hair color trends that will define 2024. From bold and daring, to soft and natural, warm and vibrant tones are set to take center stage. Follow along as we explore the top shades predicted to steal the show, shaping the new year with beauty, self-expression and colorful inspiration.
WARM BLONDE
Step into the New Year with gold and honey tones, and share the sun-kissed glow of warm blonde shades. The perfect hair color trend to add brightness, shine and sophistication.
Celebrate with a soft, honey blonde inspiration created by Balayage Specialist, @laura_ciannashairlounge.
PRE-LIGHTEN
Wella Professionals Blondor Multi Blonde Hair Lightener Powder
Welloxon Perfect Creme Developer 3% (10 volume)
ROOT
Wella Professionals Color Touch 7/97 + 7/89 + 5/1
Color Touch Emulsion 1.9% (6 volume).
Color Touch 10/3 + 9/97 + 9/03
Color Touch Emulsion 1.9% (6 volume).
FACE FRAME
Wella Professionals Color Touch 10/0 + 10/3
Color Touch Emulsion 1.9% (6 volume).
Lock in color vibrancy and shine with Wella Professionals Service Color Post Treatment. HOW TO: Apply Wella Service Color Post Treatment to damp hair. Leave for 3-5 minutes. Rinse thoroughly.
Save this formula for your salon guests and re-create this beautiful look created by Long Island stylist @kyralillian.
PRE-LIGHTEN
Wella Professionals Blondor Multi Blonde Hair Lightener Powder
Welloxon Perfect Creme Developer 3% (10 volume)
GLAZE
Color Touch 9/97
Color Touch Emulsion 1.9% (6 volume).
AUBURN GLOW
With copper, auburn and vibrant red continuing to dominate the hair world, anticipate the rise of auburn brunette tones, like chocolate cherry and candy apple red in 2024. A celebration of warmth and shine effortlessly enhancing the classic looks we love.
Check out this stunning color created by @alea.hairr. We love the calculated formulation to achieve the look, utilizing the natural undertones to enhance the final result. 3 words... Trust the process.
PRE-LIGHTEN
Decolorizing Wash
Wella Professionals BlondorPlex Multi Blonde Dust Free Powder Lightener
Welloxon Perfect Creme Developer 3% (10 volume)
TREAT
WellaPlex No.2 Bond Stabilizer
SHADOW ROOT
Shinefinity 04/0
Shinefinity Activator for Brush and Bowl Application
MID-STRANDS
Koleston Perfect 5/43 + 6/75
Welloxon Perfect Pastel Developer 1.9% (6 volume)
ENDS
Koleston Perfect 6/74 + 8/74 + 6/34
Welloxon Perfect Pastel Developer 1.9% (6 volume)
Home Treatment Recommendations: Wella Professionals Ultimate Repair Miracle Hair Rescue Treatment (Have you tried this yet? So. Good.) and Sebastian Professional Potion 9.
Let’s talk REDS... Check out this red hot look created by hair artist Holly Rosati @hollyydoeshair at the Bloom Beauty Room in Willoughby, Ohio.
#PROTIPS: When going red, know that the pigment fades the fastest, BUT it is the hardest color to get out of the hair due to the size of the dye molecule. Washing hair in cold water will help prevent color from fading. Hot water opens the hair cuticle and makes the color fade faster. Always use a heat and UV protectant treatment for best results.
ROOTS
Wella Professionals Color Touch 3/0
Color Touch Emulsion 1.9% (6 volume)
MID-STRANDS + ENDS
Wella Professionals Color Touch 66/45 + 77/45
Color Touch Emulsion 1.9% (6 volume)
Home Haircare Recommendations: Improve hair quality and enhance color vibrancy with Wella Professionals INVIGO Color Brilliance Vibrant Color Mask at-home treatment.
CASHMERE BRONDE
Cashmere Bronde is the ultimate chic shade for the new year. This luxury color is the perfect tone for salon guests looking to make a statement in 2024, offering a harmonious balance between depth and luminosity.
Check out this stunning transformation by talented Artist Ashley Steeves @hairbyashleysteeves. “I’m obsessed with the Wella Professionals color line. I can confidently take my clients from a level 10 platinum and formulate a beautiful brunette without worries of it going too warm or too dark.”
LOWLIGHT
Wella Professionals Color Touch 6/0 + 7/0 + 7/3
Color Touch Emulsion 1.9% (6 volume)
ROOTS
Wella Professionals Color Touch 6/0
Color Touch Emulsion 1.9% (6 volume)
GLOBAL GLAZE
Shinefinity 06/07
Shinefinity Activator for Bottle Application
Home Haircare Recommendations: Wella Professionals ColorMotion+ Shampoo and Conditioner to lock in color and shine.
From a dark espresso to a rich cafe latte, we love this stunning transformation created by @anderrateliehair. Major color inspo for 2024.
LIGHTEN
Wella Professionals BlondorPlex Multi Blonde Dust Free Powder Lightener
Welloxon Perfect Creme Developer 3% (10 volume)
ROOT MELT
Wella Professionals Koleston Perfect 6/3 + 8/0
Welloxon Perfect Pastel Creme Developer 1.9% (6 volume)
MID-STRANDS + ENDS
Wella Professionals Koleston Perfect 10/0
Koleston Perfect Special Blonde 12/96
Welloxon Perfect Pastel Creme Developer 1.9% (6 volume)
At-Home Haircare: Not all hair masks are created equal. Recommend Briogeo Don’t Despair, Repair Deep Conditioning Mask to your salon guest to keep hair silky and smooth.
HONEY BROWN
Effortlessly blend natural beauty with a touch of glam. 2024 is all about warmth and richness, adding Honey Brown shades to the list of must-have looks for the year.
This eye-catching color was created by the talented @hairbyalexispaige. Serious. Hair. Goals. “She still wanted to feel like a brunette with brightness at the ends, dimensional, and low maintenance with a money piece that pops.”
HAND-PAINT + MONEY PIECE
Wella Professionals BlondorPlex Multi Blonde Dust Free Powder Lightener
Welloxon Perfect Creme Developer 3% (10 volume)
GLAZE
Wella Professionals Color Touch 7/71 + 7/73 + 7/97 + 7/89
Color Touch Emulsion 1.9% (6 volume)
#WELLATIP: For long-lasting color protection and vibrancy try: Wella Professionals Fusion Intense Repair Shampoo + Conditioner.
Beautiful work by the remarkably talented Ramon Prates @ramonprateshair Absolute perfection. #PROTIP: “We opted for a freehand technique, utilizing the hair as a blank canvas to create points of light in places that complement her beauty and cut.”
BALAYAGE
Wella Professionals Blondor Freelights Hair Lightener Powder
Blondor Freelights Developer 6% (20 volume)
GLAZE
Wella Professionals Color Touch 7/73
Color Touch Emulsion 1.9% (6 volume)
ESPRESSO
Indulge in the richness of espresso hair color, a trend that infuses hair with the deep, velvety tones reminiscent of a freshly brewed cup. A bold and timeless choice filled with unforgettable depth and shine.
Long Island Hairstylist @sam.thehairwitch created this stunning dark chocolate tone, transitioning her guest from a natural medium brown, with a faded copper hue, to a rich espresso hue.
GLAZE
Wella Professionals Color Touch 3/0 + 4/77
Color Touch Emulsion 1.9% (6 volume)
We are officially OBSESSED with this beautiful, rich brunette created by the talented Danielle Warren @danielleemilie in San Diego, California. “We replaced depth at the root and added subtle dimension through the mids and ends for this gorgeous salon guest.”
LIGHTEN
Wella Professionals Blondor Freelights Hair Lightener Powder
Blondor Freelights Developer 6% (20 volume)
ROOT MELT
Wella Professionals Color Touch 3/0 + 4/0
Color Touch Emulsion 1.9% (6 volume)
TONE
Wella Professionals Color Touch 5/0 + 6/0 + 7/3
Color Touch Emulsion 1.9% (6 volume)
STAY CONNECTED
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