Salon Business
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02.09.2021
A Client Tutorial: The Perfect Blow Dry
A Client Tutorial: The Perfect Blow Dry
Have you considered creating short videos for your clients with easy DIY styling tips? Video content can be especially useful for retail sales on your website or featured in an email to clients highlighting your favorite products and at-home styling techniques. If you are not a fan of being in front of the camera, delegate the project to a junior stylist that loves creating content using a mannequin or themselves!
Wella Design Team Artist, Brenton Lee, is passionate about teaching professionals AND his clients! We love how Brenton explains and demonstrates what it takes to achieve a smooth blow dry with volume. This kind of education will help clients achieve at home hair they love while showing off their color and cut every day.
To start, think about the most frequently asked questions from your clients about styling their hair at home:
- What products to use
- How to blow dry/style fringe
- How to curl hair with a flat iron
- How to use a diffuser
- How to use a round brush and blow dryer
- How to create volume and smoothness
Creating volume and smoothness is exactly what Brenton demonstrates in this client tutorial featuring EIMI Perfect Me, Extra Volume Mousse, and Perfect Setting.
