Salon Business
Learn tips, tricks and business recommendations from our top salon professionals.
07.21.2020
Post Quarantine Consultation Tips
A chat with Loufel Velasco – Wella Portfolio Brand Educator
It’s no surprise that Covid-19 has had an impact on the routines of your clients. During the quarantine months, their hair might have changed – from normal to dry, from healthy to fragile due to an at-home experiment, or just typical seasonal changes such as a more oily scalp or even dandruff.
The changes in the lives’ of your clients is likely more than just their hair. They might be in a different place financially, or feeling overwhelmed with a new role as teacher, caregiver and employee.
We know they can’t wait to see you, so as you begin to transition back to seeing your clients, it’s important to remember to go back to the basics with a thorough consultation. A lot of change has happened in the world over the past few months, so don’t be surprised if their hair goals have also changed.
- Clients might love the new length that they have been able to achieve, which gives you an opportunity to talk to them about a new game plan for treatments or color for the added length.
- Alternatively, they might also want to go for a more dramatic cut and donate those luscious locks they have been nurturing while at home. New-to-them styling products like Grip Cream or Craft Clay might be their new best friend.
- Perhaps it’s planning for the unexpected, and more maintenance-focused due to the potential of another quarantine. Extending a balayage with Blonde Recharge and some Dry Shampoo might get them through a longer-than-normal wait for an appointment.
- Maybe it’s a new style that’s easier to manage while balancing office hours with children at home. A flexible, treatment styler like Potion 9 or Whipped Crème might fit better in their daily routine.
- Or, a complete makeover because they met someone new during Quarantine.
A solid consultation is the foundation for understanding the next chapter in your client’s hair goals. Even though the results might be different than what you remember, you have a unique opportunity to help them achieve their new ‘do’. While you’re the ultimate authority in what will look best for them, don’t forget to do so with compassion, and a mask.
