Koleston Perfect 4/77 Medium Brown/Brown Brown Permanent

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

Features and Benefits 1

Up to 100% gray coverage with rich, healthy-looking results

Simple 1:1 mixing ratio

Features and Benefits 2

Ultra-precision ME+ dye technology for true-to-tone color. For info on ME+ dye technology consult https://www.wella.com/professional/en-US/hair-color/koleston-perfect/koleston-perfect#/?_k=m0qia0

Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.

Features and Benefits 3

Metal Purifier to help prevent hair damage caused by metals

Features and Benefits 4

1 color service every second in the world

Features and Benefits 5

Dermatologically tested* *dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test

Features and Benefits 6

Up to 85% naturally derived ingredients* *from 80-85% depending on the shade

Features and Benefits 7/Concern

Made with 100% recycled aluminum tube* and plastic cap** *95% post-consumer recycled aluminum and 5% post-industry recycled aluminum. **post-consumer recycled polypropylene

Features and Benefits 8/Result

Vegan. Globally committed to no animal testing* *Wella Company is a member of the International Collaboration on Cosmetics Safety

Package Height

1.22 in

Package Length/Depth

5.98 in

Package Width

1.50 in

Package Weight

0.17 lb

Choking Hazard Warning

CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS. TO DO SO MAY CAUSE BLINDNESS. CAUTION: HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. TEMPORARY “BLACK HENNA” TATTOOS MAY INCREASE THE RISK OF ALLERGY. DO NOT COLOR IF THE CLIENT: - HAS A RASH ON THE FACE OR SENSITIVE, IRRITATED AND DAMAGED SCALP, - HAS EVER EXPERIENCED ANY REACTION AFTER COLORING THE HAIR, - HAS EXPERIENCED A REACTION TO A TEMPORARY “BLACK HENNA” TATTOO IN THE PAST. FOR PROFESSIONAL USE ONLY. RINSE HAIR WELL AFTER APPLICATION. RINSE EYES IMMEDIATELY IF PRODUCT COMES INTO CONTACT WITH THEM. WEAR SUITABLE GLOVES. CONDUCT A SKIN SENSITIVITY EVALUATION BEFORE EACH COLORING FOR EVERY CLIENT. KEEP OUT OF REACH OF CHILDREN.

Additional Legal Text

From time to time, we update and revise our packaging and the labeling information thereon, including instructions, cautionary statements, warnings, ingredients, net contents, and other information. While we endeavor to provide the most current and accurate information on our website, there may, occasionally, be discrepancies, especially as we transition to new labeling, between the website and the actual label on the package you purchase. Where there are inconsistencies, purchasers should rely on the labeling of the actual products they purchase. Any questions or concerns should be directed to customer service at 877-242-4451 or wellaonline@wellasupport.com. Further, content on this site is for reference purposes only and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease.

From time to time, we update and revise our packaging and the labeling information thereon, including instructions, cautionary statements, warnings, ingredients, net contents, and other information. While we endeavor to provide the most current and accurate information on our website, there may, occasionally, be discrepancies, especially as we transition to new labeling, between the website and the actual label on the package you purchase. Where there are inconsistencies, purchasers should rely on the labeling of the actual products they purchase. Any questions or concerns should be directed to customer service at 877-242-4451 or wellaonline@wellasupport.com. Further, content on this site is for reference purposes only and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease.

Ingredients

AQUA/ WATER/ EAU, CETEARYL ALCOHOL, PROPYLENE GLYCOL, 2-METHOXYMETHYL-P-PHENYLENEDIAMINE, DICETYL PHOSPHATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, CETETH-10 PHOSPHATE, AMMONIA, SODIUM SULFATE, STEARETH-200, RESORCINOL, XANTHAN GUM, 2-METHYLRESORCINOL, SODIUM HYDROXIDE, SODIUM SULFITE, HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL, ASCORBIC ACID, 2-METHYL-5-HYDROXYETHYLAMINOPHENOL, PARFUM/ FRAGRANCE, 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE, 2-AMINO-6-CHLORO-4-NITROPHENOL, CI 77891/ TITANIUM DIOXIDE, DISODIUM EDTA

AQUA/ WATER/ EAU, CETEARYL ALCOHOL, PROPYLENE GLYCOL, 2-METHOXYMETHYL-P-PHENYLENEDIAMINE, DICETYL PHOSPHATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, CETETH-10 PHOSPHATE, AMMONIA, SODIUM SULFATE, STEARETH-200, RESORCINOL, XANTHAN GUM, 2-METHYLRESORCINOL, SODIUM HYDROXIDE, SODIUM SULFITE, HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL, ASCORBIC ACID, 2-METHYL-5-HYDROXYETHYLAMINOPHENOL, PARFUM/ FRAGRANCE, 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE, 2-AMINO-6-CHLORO-4-NITROPHENOL, CI 77891/ TITANIUM DIOXIDE, DISODIUM EDTA

Brand Description/Story

For over 140 years, Wella has been delivering innovations and services that enable hairdressers’ creativity and skill. With top beloved color brands such as Blondor, Koleston Perfect and Color Touch.

Brand URL (Brand website, Media Link)

https://www.wella.com/professional/en-US/hair-color/koleston-perfect/koleston-perfect#/?_k=wah36c

https://www.wella.com/professional/en-US/hair-color/koleston-perfect/koleston-perfect#/?_k=wah36c

USAGE INSTRUCTIONS

Mixture ratio: 1 part Koleston Perfect Hair Color to 1 part Welloxon Perfect Developer. Mix well.

Mixture ratio: 1 part Koleston Perfect Hair Color to 1 part Welloxon Perfect Developer. Mix well.

Warnings

CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS. TO DO SO MAY CAUSE BLINDNESS. CAUTION: HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. TEMPORARY “BLACK HENNA” TATTOOS MAY INCREASE THE RISK OF ALLERGY. DO NOT COLOR IF THE CLIENT: - HAS A RASH ON THE FACE OR SENSITIVE, IRRITATED AND DAMAGED SCALP, - HAS EVER EXPERIENCED ANY REACTION AFTER COLORING THE HAIR, - HAS EXPERIENCED A REACTION TO A TEMPORARY “BLACK HENNA” TATTOO IN THE PAST. FOR PROFESSIONAL USE ONLY. RINSE HAIR WELL AFTER APPLICATION. RINSE EYES IMMEDIATELY IF PRODUCT COMES INTO CONTACT WITH THEM. WEAR SUITABLE GLOVES. CONDUCT A SKIN SENSITIVITY EVALUATION BEFORE EACH COLORING FOR EVERY CLIENT. KEEP OUT OF REACH OF CHILDREN.

Hair Type

All Hair Types

Result Type

Offers up to 3 levels of lift