Permanent Color

See Illumina Color in a new light with Opal-Essence. A new shade family of five opalescent no-depth shades, to give a metallic milky sheen with warm and cool light reflections. Used alone or mixed with Illumina Color, Opal-Essence opens up new color territories

See Illumina Color in a new light with Opal-Essence. A new shade family of five opalescent no-depth shades, to give a metallic milky sheen with warm and cool light reflections. Used alone or mixed with Illumina Color, Opal-Essence opens up new color territories

See Illumina Color in a new light with Opal-Essence. A new shade family of five opalescent no-depth shades, to give a metallic milky sheen with warm and cool light reflections. Used alone or mixed with Illumina Color, Opal-Essence opens up new color territories

See Illumina Color in a new light with Opal-Essence. A new shade family of five opalescent no-depth shades, to give a metallic milky sheen with warm and cool light reflections. Used alone or mixed with Illumina Color, Opal-Essence opens up new color territories

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

See Illumina Color in a new light with Opal-Essence. A new shade family of five opalescent no-depth shades, to give a metallic milky sheen with warm and cool light reflections. Used alone or mixed with Illumina Color, Opal-Essence opens up new color territories

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift