Permanent Color

Achieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

"The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift "

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have every experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. • Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. • Simple 1:1 mixing ratio • Up to 100% grey coverage • Depending on the color, Up to 3 or Up to 5 levels of lift

Achieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.

Color Perfect Permanent Haircolor has an excellent array of creme gel colors formulated to be completely intermixable to create any shade desired with predictable natural-looking results.

Color Perfect Permanent Haircolor has an excellent array of creme gel colors formulated to be completely intermixable to create any shade desired with predictable natural-looking results.

Color Perfect Permanent Haircolor has an excellent array of creme gel colors formulated to be completely intermixable to create any shade desired with predictable natural-looking results.

Color Perfect Permanent Haircolor has an excellent array of creme gel colors formulated to be completely intermixable to create any shade desired with predictable natural-looking results.

Color Perfect Permanent Haircolor has an excellent array of creme gel colors formulated to be completely intermixable to create any shade desired with predictable natural-looking results.

Color Perfect Permanent Haircolor has an excellent array of creme gel colors formulated to be completely intermixable to create any shade desired with predictable natural-looking results.

Color Perfect Permanent Haircolor has an excellent array of creme gel colors formulated to be completely intermixable to create any shade desired with predictable natural-looking results.

Color Perfect Permanent Haircolor has an excellent array of creme gel colors formulated to be completely intermixable to create any shade desired with predictable natural-looking results.

Color Perfect Permanent Haircolor has an excellent array of creme gel colors formulated to be completely intermixable to create any shade desired with predictable natural-looking results.

Color Perfect Permanent Haircolor has an excellent array of creme gel colors formulated to be completely intermixable to create any shade desired with predictable natural-looking results.

Color Perfect Permanent Haircolor has an excellent array of creme gel colors formulated to be completely intermixable to create any shade desired with predictable natural-looking results.

Color Perfect Permanent Haircolor has an excellent array of creme gel colors formulated to be completely intermixable to create any shade desired with predictable natural-looking results.

Color Perfect Permanent Haircolor has an excellent array of creme gel colors formulated to be completely intermixable to create any shade desired with predictable natural-looking results.

Color Perfect Permanent Haircolor has an excellent array of creme gel colors formulated to be completely intermixable to create any shade desired with predictable natural-looking results.