Whether you want to create radical, bold makeovers or simply enhance natural locks, infused with shine and depth,
our professional haircolor range will give you the best results every time.
NEW THIS MONTH FROM WELLA PROFESSIONALS
With our new express permanent color, Koleston Xpress, the luxury of time is combined with the luxury of a salon color to provide fast and fabulous results every time. With Control-X Technology to help prevent over-processing, it provides up to 100% gray coverage in just 10 minutes – so you can unleash your creativity in less time than ever.
The New BlondorPlex Cream Toner is Wella’s dedicated express blonde toning solution to complement all bleaching services, pre-mixed with plex technology, for up to 90% less hair breakage* and perfectly blended blonde results on all hair types and textures.
*BlondorPlex bleach + BlondorPlex Permanent Cream Toner vs. BlondorPlex bleach alone
TREND ALERT!
STEP ONE: LIGHTENING FRAME
BlondorPlex + Welloxon 6% 20 Vol.
Section a wide face frame. Work in diagonal slices, as
you move up alternate with weaves. For a bolder
effect go closer to the root area also through the
fringe area.
Tip: Once lightener is applied blend the color upward
with your fingers for a soft transition.
STEP TWO: ROOT SHADOW
Toning Roots: Shinefinity 40g 08/0 + 20g 07/75
+ 60g bowl & brush activator
Apply the formula fluidly through the root area, this
will aid the transition into the apricot tones.
STEP THREE: APRICOT TONERS
Front: Shinefinity 5g 08/34 + 20g 09/73
+ 20g 00/00 + 45g bowl & brush activator
Back: Koleston Perfect 20g 9/03 + 10g 8/34 + 30g Welloxon 6% 20 Vol.
A) Apply the Koleston Perfect shades through the back
and just above the ears.
B) Apply the Shinefinity tones throughout the rest.
STEP ONE : LIGHTENING FRAME
BlondorPlex + Welloxon 6% 20 Vol.
Section a wide face frame. Work in diagonal slices
away from the root area.
Tip: Dropping the face from below the eye area can
help a color shy client to try new tone as they have the
familiar color nearest to their eyes.
STEP TWO : NEUTRAL BASE COLOR
Overall Base: Koleston Perfect 6/91 + 7/18 + Welloxon Perfect 1.9%
Apply the neutral shade through the back and in
between the strawberry tones. This will harmonize the
base.
STEP THREE: STRAWBERRY GLAZE
Shinefinity 30g 09/65 + 10g 07/34 + 20g 07/59
+ 60g bowl & brush developer
Apply the strawberry glaze over the lightened areas.
The top of the lightened area can be blended with the
neutral base shade if needed.
STEP ONE: LIGHTENING FRAME
BlondorPlex + Welloxon 6% 20 Vol.
Lighten a big diamond section, taking back to back slices leaving the root area natural.
STEP TWO: TONING
Koleston Perfect 5g 0/82 + 5g 0/30 + 5g 0/00 + 30g Welloxon Perfect 1.9%
Tone the lightened areas to create an ocean teal tonality.
STEP THREE: GLOSS
Koleston Perfect 30g 5/82 + 30g Post Color Service + 30g Welloxon Perfect 1.9%
Gloss the rest of the hair to deepen the base for maximum contrast and shine.
MORE COLOR ESSENTIALS
BLONDOR
Our hairdressers’ favorite product, and best-seller within the Blondor range. The perfect color solution for all blonde looks!
KOLESTON PERFECT
With ultra precision color technology, Koleston Perfect provides pure, balanced color results with natural depth and shine, and up to 100% gray coverage.
COLOR TOUCH
Color Touch is a low maintenance, multi-dimensional, demi-permanent hair color offering up to 50% gray coverage, an extensive range of shades, gentle formulas and predictable color vibrancy.