Koleston Perfect 4/71 ME+ Medium Brown/Brown Ash Permanent

The color that changes everything with ME+ Technology. • Pure, balanced color results with natural depth and shine • ME+, up to 60x less likely to develop a new allergy to hair color* • Less hair damage color after color** • Simple 1:1 mixing ratio • Up to 100% grey coverage • Up to 5 levels of lift

Features and Benefits 1

Up to 100% gray coverage with rich, healthy-looking results

Features and Benefits 2

Ultra-precision ME+ dye technology for true-to-tone color. For info on ME+ dye technology consult https://www.wella.com/professional/en-US/hair-color/koleston-perfect/koleston-perfect#/?_k=m0qia0

Features and Benefits 3

Metal Purifier to help prevent hair damage caused by metals

Features and Benefits 4

1 color service every second in the world

Features and Benefits 5

Dermatologically tested* *dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test

Features and Benefits 6

Up to 85% naturally derived ingredients* *from 80-85% depending on the shade

Features and Benefits 7/Concern

Made with 100% recycled aluminum tube* and plastic cap** *95% post-consumer recycled aluminum and 5% post-industry recycled aluminum. **post-consumer recycled polypropylene

Features and Benefits 8/Result

Vegan. Globally committed to no animal testing* *Wella Company is a member of the International Collaboration on Cosmetics Safety

Choking Hazard Warning

THIS PRODUCT MAY CAUSE SEVERE ALLERGIC REACTIONS. DO THE SKIN ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTS. CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS. TO DO SO MAY CAUSE BLINDNESS. CAUTION: HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. TEMPORARY “BLACK HENNA” TATTOOS MAY INCREASE THE RISK OF ALLERGY. DO NOT COLOR IF THE CLIENT: - HAS A RASH ON THE FACE OR SENSITIVE, IRRITATED AND DAMAGED SCALP, - HAS EVER EXPERIENCED ANY REACTION AFTER COLORING THE HAIR, - HAS EXPERIENCED A REACTION TO A TEMPORARY “BLACK HENNA” TATTOO IN THE PAST. FOR PROFESSIONAL USE ONLY. RINSE HAIR WELL AFTER APPLICATION. RINSE EYES IMMEDIATELY IF PRODUCT COMES INTO CONTACT WITH THEM. WEAR SUITABLE GLOVES. CONDUCT A SKIN SENSITIVITY EVALUATION BEFORE EACH COLORING FOR EVery CLIENT. KEEP OUT OF REACH OF CHILDREN. FOR PROFESSIONAL USE ONLY. ALWAYS READ THE SAFETY INSTRUCTIONS AND FOLLOW THE DIRECTIONS FOR USE CAREFULLY. IMPORTANT: THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. CAUTION: HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. DO NOT COLOR IF THE CLIENT: - HAS A RASH ON THE FACE OR SENSITIVE, IRRITATED AND DAMAGED SCALP, - HAS EVER EXPERIENCED ANY REACTION AFTER COLORING THE HAIR, - HAS EXPERIENCED A REACTION TO A TEMPORARY “BLACK HENNA” TATTOO IN THE PAST. KEEP THE EMPTY CARTON IN CASE THE CLIENT EXPERIENCES A REACTION. IMPORTANT SAFETY INSTRUCTIONS 1. ALLERGIES CAN DEVELOP UNEXPECTEDLY. THEREFORE A SKIN SENSITIVITY EVALUATION SHOULD BE PERFORMED 48 HOURS BEFORE EACH PRODUCT USE EVEN BY CLIENTS WHO HAVE USED COLORING PRODUCTS BEFORE. UNLESS DIFFERENT GUIDANCE IS GIVEN BY THE MANUFACTURER, THE SKIN SENSITIVITY EVALUATION SHOULD BE PERFORMED ON THE BASIS OF AN ALLERGY ALERT TEST AS FOLLOWS: MIX A SMALL AMOUNT OF THE CLIENT'S CHOSEN COLOR WITH DEVELOPER AS DESCRIBED UNDER MIXING INSTRUCTIONS. APPLY THE MIXTURE TO A CLEAN, 1 CM² AREA OF SKIN INSIDE THE ELBOW. ALLOW TO DRY. INSTRUCT THE CLIENT NOT TO WASH THIS AREA FOR 48 HOURS. DURING WASHING, PROTECT WITH AN ADHESIVE BANDAGE BUT REMOVE IT IMMEDIATELY AFTER WASHING. EXAMINE THE TEST AREA DURING THE NEXT 48 HOURS. IF THERE ARE ANY SIGNS OF RASH, REDNESS, SWELLING, BURNING, ITCHING OR SIMILAR, THE PRODUCT MUST NOT BE APPLIED AND THE CLIENT MUST SEEK MEDICAL ADVICE BEFORE COLORING THE HAIR AGAIN. IN ADDITION, IF THESE SIGNS OCCUR ALREADY DURING THE 48 HOUR APPLICATION TIME, RINSE IMMEDIATELY. THE ABSENCE OF REACTION TO THIS TEST IS NO GUARANTEE THAT AN ALLERGIC REACTION MAY NOT OCCUR AS A RESULT OF A FUTURE HAIR COLORING PROCESS. HOWEVER THIS TEST REPRESENTS AN IMPORTANT PRECAUTION. IN CASE OF DOUBT, MEDICAL ADVICE SHOULD BE SOUGHT. 2. IF DURING COLORING CLIENT EXPERIENCES • ANY STINGING OR BURNING AND/OR RASH, RINSE IMMEDIATELY AND DISCONTINUE USE AS THIS MAY BE AN INDICATION OF MORE SERIOUS REACTION. DO NOT COLOR THE HAIR AND ADVISE THE CLIENT TO CONSULT A DOCTOR OR SEEK MEDICAL ADVICE. • RAPIDLY SPREADING SKIN RASH, DIZZINESS OR FAINTNESS, SHORTNESS OF BREATH AND/OR SWELLING TO EYES/FACE, RINSE IMMEDIATELY AND HAVE CLIENT SEEK IMMEDIATE MEDICAL ATTENTION AND CONTACT THE MANUFACTURER. 3. IF AFTER COLORING OR ON THE FOLLOWING DAYS THE CLIENT EXPERIENCES PROBLEMS SUCH AS SKIN OR SCALP ITCHING, SKIN OR SCALP RASH, SWELLING TO EYES/FACE, BLISTERING AND/OR SKIN OR SCALP WEEPING HAVE CLIENT SEEK IMMEDIATE MEDICAL ATTENTION AND CONTACT THE MANUFACTURER. PRECAUTIONS • AVOID CONTACT WITH EYES. • RINSE EYES IMMEDIATELY IF PRODUCT COMES INTO CONTACT WITH THEM. • THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SEVERE EYE IRRITATION AND POSSIBLE PERMANENT EYE INJURY. IF THE DEVELOPER OR HAIR COLOR MIXTURE GETS INTO THE EYE, FLUSH IMMEDIATELY WITH A LARGE AMOUNT OF LUKEWARM WATER AND SEEK MEDICAL ADVICE. • IF THE CLIENT WEARS CONTACT LENSES DURING APPLICATION AND ANY PRODUCT GETS INTO THEIR EYE, HAVE THEM REMOVE THE CONTACT LENSES FIRST, THEN FLUSH IMMEDIATELY WITH A LARGE AMOUNT OF LUKEWARM WATER AND SEEK MEDICAL ADVICE. • DO NOT USE TO DYE EYELASHES OR EYEBROWS. • DO NOT INHALE OR INGEST THE PRODUCT. • WEAR SUITABLE GLOVES. • AVOID UNNECESSARY SKIN CONTACT • DO NOT EXCEED THE DEVELOPMENT TIME STATED. • RINSE HAIR WELL AFTER APPLICATION. • IMMEDIATELY RINSE ANY COLOR SPLASHES ON THE SKIN AND CLOTHING. • KEEP DEVELOPER AWAY FROM HEAT AND LIGHT. • DO NOT MIX THIS COLORANT WITH ANY OTHER PRODUCT. • DO NOT LEAVE THE MIXTURE IN A CLOSED BOTTLE (BOTTLE MAY EXPAND/BURST), IF A BOTTLE IS USED FOR MIXING. • DO NOT KEEP ANY UNUSED PRODUCT. • DO NOT PERM, RELAX OR STRAIGHTEN THE HAIR IMMEDIATELY BEFORE OR AFTER COLORING. • DO NOT USE WHEN THE HAIR HAS PREVIOUSLY BEEN COLORED WITH HENNA OR METAL DYES. • REMOVE ALL METAL OBJECTS FROM HAIR BEFORE COLORING AND KEEP THEM AWAY DURING COLORING. • DO NOT USE METAL BOWL/STIRRER FOR MIXING. • HEAVY SWEATING MAY CAUSE BLEEDING OF COLORANT AND STAINING OF TEXTILES. • KEEP OUT OF REACH OF CHILDREN.

Additional Legal Text

From time to time, we update and revise our packaging and the labeling information thereon, including instructions, cautionary statements, warnings, ingredients, net contents, and other information. While we endeavor to provide the most current and accurate information on our website, there may, occasionally, be discrepancies, especially as we transition to new labeling, between the website and the actual label on the package you purchase. Where there are inconsistencies, purchasers should rely on the labeling of the actual products they purchase. Any questions or concerns should be directed to customer service at 877-242-4451 or wellaonline@wellasupport.com. Further, content on this site is for reference purposes only and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease.

From time to time, we update and revise our packaging and the labeling information thereon, including instructions, cautionary statements, warnings, ingredients, net contents, and other information. While we endeavor to provide the most current and accurate information on our website, there may, occasionally, be discrepancies, especially as we transition to new labeling, between the website and the actual label on the package you purchase. Where there are inconsistencies, purchasers should rely on the labeling of the actual products they purchase. Any questions or concerns should be directed to customer service at 877-242-4451 or wellaonline@wellasupport.com. Further, content on this site is for reference purposes only and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease.

Ingredients

AQUA/ WATER/ EAU, CETEARYL ALCOHOL, PROPYLENE GLYCOL, 2-METHOXYMETHYL-P-PHENYLENEDIAMINE, DICETYL PHOSPHATE, AMMONIA, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, CETETH-10 PHOSPHATE, SODIUM SULFATE, STEARETH-200, 2-METHYLRESORCINOL, XANTHAN GUM, SODIUM HYDROXIDE, SODIUM SULFITE, HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL, ASCORBIC ACID, M-AMINOPHENOL, PARFUM/ FRAGRANCE, CI 77891/ TITANIUM DIOXIDE, DISODIUM EDTA, 1-NAPHTHOL, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE

AQUA/ WATER/ EAU, CETEARYL ALCOHOL, PROPYLENE GLYCOL, 2-METHOXYMETHYL-P-PHENYLENEDIAMINE, DICETYL PHOSPHATE, AMMONIA, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, CETETH-10 PHOSPHATE, SODIUM SULFATE, STEARETH-200, 2-METHYLRESORCINOL, XANTHAN GUM, SODIUM HYDROXIDE, SODIUM SULFITE, HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL, ASCORBIC ACID, M-AMINOPHENOL, PARFUM/ FRAGRANCE, CI 77891/ TITANIUM DIOXIDE, DISODIUM EDTA, 1-NAPHTHOL, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE

Brand Description/Story

For over 140 years, Wella has been delivering innovations and services that enable hairdressers’ creativity and skill. With top beloved color brands such as Blondor, Koleston Perfect and Color Touch.

Brand URL (Brand website, Media Link)

https://www.wella.com/professional/en-US/hair-color/koleston-perfect/koleston-perfect#/?_k=wah36c

USAGE INSTRUCTIONS

Mixture ratio: 1 part Koleston Perfect Hair Color to 1 part Welloxon Perfect Developer. Mix well.

Mixture ratio: 1 part Koleston Perfect Hair Color to 1 part Welloxon Perfect Developer. Mix well.

Warnings

CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS. TO DO SO MAY CAUSE BLINDNESS. CAUTION: HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. TEMPORARY “BLACK HENNA” TATTOOS MAY INCREASE THE RISK OF ALLERGY. DO NOT COLOR IF THE CLIENT: - HAS A RASH ON THE FACE OR SENSITIVE, IRRITATED AND DAMAGED SCALP, - HAS EVER EXPERIENCED ANY REACTION AFTER COLORING THE HAIR, - HAS EXPERIENCED A REACTION TO A TEMPORARY “BLACK HENNA” TATTOO IN THE PAST. FOR PROFESSIONAL USE ONLY. RINSE HAIR WELL AFTER APPLICATION. RINSE EYES IMMEDIATELY IF PRODUCT COMES INTO CONTACT WITH THEM. WEAR SUITABLE GLOVES. CONDUCT A SKIN SENSITIVITY EVALUATION BEFORE EACH COLORING FOR EVERY CLIENT. KEEP OUT OF REACH OF CHILDREN.

Hair Type

All Hair Types

Result Type

Offers up to 3 levels of lift