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Whether you are planning a wedding, graduating from school, making a splash at Prom, or simply celebrating life, we have you covered with hair and nail inspirations to look and feel your very best. Experience the beauty of memories that are bound to last a lifetime.​


A wavy half-updo is a classic romantic look that suits every special occasion.
Product Tip: Use EIMI Thermal Image to protect hair from heat and smooth locks for a flawless shiny finish.
You can’t go wrong with a classic wave, add accessories for a modern touch.
PRODUCT TIP: Waves that last all day start from the base. Create the perfect blowdry with EIMI Extra Volume styling mousse. Finish the look with soft curls and EIMI Perfect Setting Hair Spray for flexible hold and shine.

Loved by brides everywhere, a classic low bun at the nape of the neck is elegant, timeless and sophisticated. Discover our favorite way to create this sleek and long-lasting hair style. 1. Section out the hair in front of the ears and clip to one side. 2. Tie up the remaining hair in a long ponytail. 3. Use hair spray on the ponytail to create texture and additional volume. 4. Twist the ponytail section and gently wrap it into a bun shape. Use pins to secure the bun. 5. Twist the side sections to create additional texture. Depending on the length either pin it into the bun or wrap it around. 6. Optional: Decorate the top of the bun with florals to match the bouquet. PRODUCT TIP: EIMI Glam Mist Shine Spray is your go-to partner with updo's. This fast-drying hairspray with extra-fine diffusion gives instant hold. Finish with EIMI Glam Mist for a final touch of shine
Ideal for boho brides, for this style, base work is essential and we recommend creating texture on hair by curling before styling.
Then follow similar steps to above. The key is to carefully layer each lock over each other to create a unique pattern. PRODUCT TIP: Use EIMI DRY ME dry shampoo after curling the hair to create volume and manageable matte texture.


Create the perfect pre-wedding hair color and make every appointment a dream with our expert tips.​
This is much easier if you are working with an existing client. Start with a pre-appointment consultation 1-3 weeks before the wedding where you can look at inspiration. We recommend asking the bride to bring visual inspiration like a Pinterest board that you can talk through to create the perfect look.
To ensure their hair looks perfect from every angle on the big day, focus on the condition of their locks. If you’re lightening the bride's hair, we recommend using BlondorPlex with Plex Technology for up to 97% less hair breakage*. *when using Wellaplex Nº2 with Blondorplex, versus Blondorplex alone. We also recommend using a  SHINEFINITY glaze, which is similar to a top coat on nails and gives hair “shine you can feel”. Simply follow the next five easy steps to apply.


01. Prep your Client’s Hair

A Shinefinity glaze can be applied to dry hair, pre-shampoo.

02. Mix their Glaze Formula

Reach for your client’s chosen shade (or shades) of the Shinefinity Zero Lift Glaze and mix it 1:1 with the Bottle Activator or Brush & Bowl Activator. For a subtler finish, add 00/00 to the target shade to dilute the hue.

03. Apply the Glaze

Choose a technique that works for you and your client. You can apply the glaze from root to tip, sweep it on in balayage strokes, or go for highlighted ribbons. Don’t be afraid to get creative. You could even mix up and apply a root shadow for added depth.

04. Allow it to Develop

Leave your client’s Shinefinity glaze to develop for up to 20 minutes (less for a softer result). If you want to intensify the shade, apply heat with a Climazon. This is a good trick for enhancing reds or blending away the first signs of gray.

05. Wash Hair and Glow

Once your client’s glaze has developed, rinse their hair with shampoo, we recommend ColorMotion+. Because Shinefinity has balanced pH technology, you don’t need to use a post-color treatment to neutralize locks. You can simply finish with your favorite conditioner if the hair needs it, then dry the hair and style it as desired.


Don’t forget, healthy hair is the perfect base for any hair style.
Shiny, well-nourished locks don't happen overnight. No matter the occasion, we recommend your clients start a haircare regime at least three months before their big event.​

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