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03.31.2024
5 Must-Have Platinum Blonde Formulas
By: Jaclyn Harwood
5 Must-Have Platinum Blonde Formulas
Experience the ultimate spring awakening with our collection of five professional platinum blonde formulas designed to brighten and refresh. Capture the essence of the season, embrace change, and deliver the stunning new look your salon guests are asking for.
CARE
Wella Professionals INVIGO Brilliance Shampoo and Conditioner and BB Miracle Spray. #PROTIP: INVIGO Brilliance is pH optimized for long lasting color protection. Formulated with Brilliance-Blend™: Copper encapsulating molecules to maintain vibrancy + Histidine and Vitamin E to control the oxidation process and protect color.
Blonding in Spring just hits different. We love this look created by the talented Loren Waugh @hairbylorenwaugh.
LIGHTEN (Face Frame and Tip Out)Wella Professionals BlondorPlex Powder Lightener
Welloxon Perfect Creme Developer 6% (20 volume) + 9% (30 volume)
After lightening, strengthen the hair and balance pH with Wella Professionals WellaPlex No. 2 Bond Stabilizer. Apply Wellaplex N°2 Bond Stabilizer to damp hair. Leave on for 10 minutes. Rinse well.
#PROTIP: Create a natural and smooth hairstyle with Wella Professionals EIMI Perfect Me Hair Balm. This professional beauty balm repairs and moisturizes, adding shine and smoothness for a luxurious feel.
FINISH
Wella Professionals EIMI Thermal Image Heat Protection Spray
ghd Platinum+ Styler 1" Flat Iron