Hair ColorCreativity is at the core of what we do. To help you stay inspired, we created a hub with all your haircolor needs. Our blog covers the latest trends, formulas, professional tips and inspiration.
Dive into summer with beach-inspired trends making waves this season. From sun-kissed hair color and effortless waves, to bold nail hues and soft pastels, discover the most requested summer salon formulas. Get inspired to create and explore step-by-step looks by top salon professionals, including haircare and product recommendations for every salon guest.
PLATINUM GLOW
Embrace summertime hues with bright, icy tones and soft, beach-wave styles. Check out this stunning blonde created by color specialist, Kirsty Fox @kirstyfox_hair. The perfect combination of salon lightening and haircare to create beautiful healthy results.
LIGHTEN
Mix Wella Professionals Blonder Multi Blonde and Welloxon Perfect Pastel Creme Developer 1.9% (6 volume) in a 1:2 mixing ratio. Apply to small, babylight sections to create, soft natural dimension and seamless results. Isolate each subsection in a foil. Once lightening is achieved, rinse product from the hair and apply Wella Professionals Ultimate Repair Shampoo, formulated with Alpha-Hydroxy Acid and Omega 9 to replenish the hair inside and out. Follow with Wella Professionals Color Post Treatment to balance porosity and enhance color results. Leave on for 3-5 minutes, then rinse thoroughly. CARE
Follow the color service with Wella Professionals Ultimate Repair Miracle Hair Rescue, the luxury leave-in spray that repairs hair damage in 90 seconds... aka the BEST haircare secret for Summer. Comb through and detangle with a wide tooth comb, then layer with Wella Professionals Ultimate Repair Protective Leave-In. Instantly protect hair from five key concerns: breakage, UV, heat, mechanical damage and excess frizz.
STYLE
Apply Wella Professionals EIMI Body Crafter Volumizing Spray to the root area to set the foundation for volume and workable texture. Reach for the ghd Helios Professional Dryer, for a smooth, bouncy blowout, then finish the look with Wella Professionals Glam Mist Shine Spray for humidity protection and a flexible finish. APEROL SPRITZ
Shades of soft vibrant peach, inspired by the popular summer cocktail are topping the charts as one of the most requested colors of the summer. The fun and lively look adds a playful twist to the classic strawberry blonde. Check out this stunning style created by Color Specialist, Jenna Folse @jlu5_colorist. Save the formula and get inspired for your next salon session.
LIGHTEN
Mix Wella Professionals Blondor Freelights Lightening Powder and Blondor Freelights Developer 12% (40 volume) in a 1:1.5 mixing ratio. Section, and apply with a light, sweeping motion to create soft balayage dimension throughout the head form. Focus brightness around the face and tip out the ends for a beautiful sun-kissed result. Once desired lightening is achieved, rinse product from the hair, then shampoo and condition with Wella Professionals ColorMotion+.
TONE
Mix Wella Professionals Color Touch 8/3 + 7/43 and Color Touch Emulsion 1.9% (6 volume) in a 1:2 mixing ratio. Apply to the hair and process up to 20 minutes. CARE
Follow the color service with Sebastian Professional Penetraitt shampoo and conditioner to cleanse, strengthen and enhance color richness. Add a treatment to the service or recommend at home care with the Sebastian Professional Penetraitt Treatment Repair Mask. The Penetraitt System strengthens hair against damage when it is most vulnerable and transforms dry and dull hair, to soft and shiny.
STYLE
Prep the hair with Wella Professionals INVIGO Miracle BB Spray to detangle and smooth, and Sebastian Professional Potion 9 for flexible styling, with 9 botanical extracts to restore moisture and shine. Blowdry the hair with a round brush, then apply Wella Professionals EIMI Thermal Image Heat Protection Spray and comb through. Create soft, effortless beach waves with the ghd Platinum+ Styler, then finish the look with Nioxin Strong Hold Hairspray. COASTAL SANDS
One of the top shades of summer is this versatile look created by @nicolebrinsdenhair for an absolute perfect, bold and dimensional bronde. The seamless contrast creates a fresh, radiant look that embodies the carefree spirit of the season.
LIGHTEN
Mix Wella Professionals Blonder Multi Blonde and Welloxon Perfect Creme Developer 6% (20 volume) in a 1:1.5 mixing ratio. Apply to the hair, creating bold bright sections framing the face and throughout the headform. Isolate each subsection in a foil, and process until desired lightening is achieved. Cleanse and hydrate with Sebastian Professional Dark Oil Shampoo and Conditioner, then proceed with color glaze application.
ROOTS
Mix Wella Professionals Shinefinity 06/0 + 06/71 and Shinefinity Activator for Brush and Bowl Application in a 1:1 mixing ratio and apply to the root area (approximately 1/2"-1").
MIDS + ENDS
Mix Shinefinity 09/61 and Shinefinity Activator for Bottle Application in a 1:1 mixing ratio and continue application through the mid-strands, finishing with Shinefinity 010/6 + 010/0 on the ends. Process color up to 20 minutes, then rinse. GOLDEN HOUR
This eye-catching color was created by the talented @hairbyalexispaige and we are OBSESSED. The radiant blend of golden blonde and honey tones creates a luminous glow for an effortless and sophisticated look. #PROTIP: “She still wanted to feel like a brunette with brightness at the ends, dimensional and low maintenance with a money piece that pops.”
HAND-PAINT
Mix and apply Wella Professionals BlondorPlex Multi Blonde Lightener and Welloxon Perfect Pastel Creme Developer 9% (30 volume) in a 1:1.5 mixing ratio. Once desired lightening is achieved, rinse and apply Wella Professionals WellaPlex No.2 Bond Stabilizer to reconstruct the inner hair bonds, balance pH and strengthen. Apply N°2 Bond Stabilizer to damp hair and leave on for 10 minutes. Rinse at the basin, shampoo and condition with Wella Professionals ColorMotion+, then proceed with color glaze application. CARE + STYLE
Prep the hair with Wella Professionals Miracle BB Spray to detangle and smooth, and follow with EIMI Extra Volume Hair Mousse to encourage volume at the base. Blowdry with a round brush to create soft bend in the hair, and complete the look with Sebastian Professional Dark Oil for a polished finish. HOME MAINTENANCE
Recommend Wella Professionals Color Fresh Mask Golden Gloss for at home care. The rich care ingredients leave the hair feeling smooth and moisturized with the perfect amount of shine. HOW TO USE: Apply generously to pre-shampooed, towel-dried hair. Process up to 10 minutes. Rinse. Style. Go. SEASIDE BLONDE
CARE
Follow with Wella Professionals Oil Reflections Luminous Reveal Shampoo and Reboost Mask to cleanse, smooth and replenish hair structure. Apply to damp hair, leave on for 5 minutes and rinse thoroughly. Remember.. the secret to long lasting color is healthy hair with balanced moisture and protein.
STYLE
Complete the look with Wella Professionals Ultimate Repair Miracle Hair Rescue from root to tip, apply Nioxin Root Lifting Spray at the base to encourage volume, and Oil Reflections Luminous Smoothing Oil to the mid-strands and ends. One of our favorite haircare oils, formulated with fine macadamia and avocado oils to provide a subtle gloss to the final look. Blowdry the hair with a round brush, then finish with Wella Professionals EIMI Ocean Spritz Hairspray to create an undone beachy texture. The professional salt spray protects hair against dehydration and negative effects of UV rays. SUNSHINE YELLOW
Get ready for one of the top shades of summer and glow big. OPI Stay Out All Bright is trending with the perfect pop of yellow. Stock up the salon with this creamy, bold color that stays put so your salon guests can stay out in the summer sun. The vivid yellow crème nail polish is the perfect shade to brighten up any look and complement sun-kissed styles. Available in Nail Lacquer, Gel Color and Powder Perfection. WARM RED
BRIGHT GREEN
SKY BLUE
SOFT PASTEL
Step up any look this summer with a light, shimmery hue full of chic sophistication and style. Reach for OPI Sanding in Stilettos to get the look and deliver one of the top trends of the season. We can't get enough of this pearl nude nail polish perfect for the beach and summer sun. Available in Nail Lacquer and Gel Color. STAY CONNECTED
Follow Wellastore.com on Instagram @wellastoreusa for inspiration, education and #PROTIPS. Learn from salon professionals around the globe and tag @wellastoreusa in your trend setting looks for a chance to be featured. We can't wait to see what you create. Happy Coloring! _____________
By: Jaclyn Harwood