02.02.2021 | Care
4 Ways to Style Natural Curls and Coils
\*Hair by @akelashairstudio Akela Douglass taught @wellaeducation viewers four heat-free ways to twistout naturally curly to coily hair using her favorite products from Wella Professional NutriCurls and Sebastian Professional Dark Oil. We First – Wash clients with Nurticurls Shampoo & Condition...
29.01.2021 | Prostories
Artist Spotlight: Tiffany
Name: Tiffany Pegula @hairluvbytiffany Occupation / Salon Name: Celebrity Hairstylist, Owner of Hair Luv by Tiffany in Los Angeles and Founder of Bleu Luna Hair. About: Tiffany started off in the industry as a hair and make-up artist for television and movies before getting her license. What d...
29.01.2021 | Prostories
Employee Spotlight: Mindy
Throughout Black History Month, we’d like to shine a special spotlight on our dynamic Black employees who bring passion to our industry every day. Name: Mindy Title: Field Education Business Manager What do you love about the professional beauty industry? I love how we assist with some of the...
26.01.2021 | Prostories
Beauty Envision Awards 2021 – Enter Now!
\*Featured Hair by Creative Artist Keisha Mines TrendVision, one of the most prestigious events in the salon professional industry, presents to you the 2021 Beauty Envision Awards. It is only natural that we developed a shell, a chrysalis, after the year we have been through. But as we struggle...
26.01.2021 | Color
Illuminage, Wella’s 2021 Trend For A Luminous Balayage
The popularity of balayage continues to grow, rightfully so, it has inspired Wella Professionals 2021 seasonal trend, Illuminage. The color palette of the season focuses on subtle pale shades complemented by natural deeper tones, this will allow stylists to create multi-dimensional color results...
19.01.2021 | Business
Employee Spotlight: Malia
Name: Malia Title: Customization Planning Analyst What do you love about the pro beauty industry? I love the professional beauty industry because it showcases talent and artistry that inspires consumers to be the best version of themselves, internally and externally. Professional Beauty is where...
19.01.2021 | Cutting
Dry Cutting Curls
Wella Studio Signature Artist & Team Leader, Frank Andrade, first demonstrates effective sectioning for dry cutting curly hair and explains what products to use for the proper preparation of a client’s curls. Frank uses Sebastian Professionals Whipped Crème and Dark Oil to add moisture and extra ...
12.01.2021 | Business
Employee Spotlight: Janet
Name: Janet Title: Senior Director, HR What do you love about the pro beauty industry? The PEOPLE. I’ve built unforgettable, long-lasting relationships with the people I’ve worked with over the years. Once you’re in the pro beauty industry, it’s hard to leave. No matter how much drama or change...
12.01.2021 | Color
3 Ways to Use Koleston Perfect
Koleston Perfect offers more than just gray coverage, our stylists’ favorite color line can also offer clients color refresh for mid-lengths and ends or infuse pigment and shine in between color visits. Read below to learn three additional ways to use Koleston Perfect in your salon to increase se...
04.01.2021 | Prostories
Hairdressers Against Human Trafficking
Human trafficking often crosses paths within the salon industry. In the last two years, Wella Store has helped bring awareness to salons by providing education to your businesses. Last year, we sent thousands of educational flyers and mirror clings to salons in order to bring attention to this cr...